Jarrod Brown
Brunswick East
Summary
Adept at elevating content quality and reader engagement, I leveraged my journalism, copywriting, and SEO experience at Brandx Live to build the company's newly established brands into reputable news website up across their respective Australian industry's (construction/property and education).
Now, I'm looking to tackle a new challenge helping more Aussie brands connect to their dream audience through engaging, authentic copy and creative marketing practices.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Editor
Brandx Live
09.2023 - Current
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
- Kept up-to-date on industry trends and emerging topics to ensure the relevancy of published materials.
- Collaborated with management teams to improve content structure and clarity, resulting in increased reader engagement.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Prepared, rewrote, and edited over 600 pieces to improve readability and impact.
- Optimized content for SEO, significantly increasing web traffic.
- Managed content calendar to ensure timely publication of articles and features.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
Journalist
Brandx Live
05.2023 - 09.2023
- Wrote, edited and produced stories for Internet and digital channels.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Researched and gathered information to develop accurate and credible stories.
- Covered high-profile events such as political elections and natural disasters, providing timely updates to readers.
- Developed strong relationships with sources, leading to exclusive interviews and scoops.
- Adapted writing style for diverse audiences across print, online, and multimedia platforms.
- Utilized social media to engage readers and promote content.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Utilized SEO principles to optimize content for search engine rankings.
Brand Copywriter
Ehplabs
10.2022 - 04.2023
- Elevated website content quality by conducting thorough research, incorporating relevant keywords, and optimizing readability.
- Assisted in rebranding efforts by rewriting existing collateral to align with updated company messaging and goals.
- Improved email open rates with attention-grabbing subject lines and persuasive body copy.
- Revamped website copy to improve user experience and increase conversion rates.
- Enhanced brand visibility by developing compelling copy for marketing campaigns and promotional materials.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Collaborated on video scriptwriting projects, enhancing storytelling elements while maintaining brand identity
- Collaborated with creative teams to produce engaging content for various digital platforms, driving customer engagement.
Freelance Copywriter
Various
01.2022 - 10.2022
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Formatted copy to align with project-specific guidelines.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Education
Bachelor of Arts - Journalism
University of The Sunshine Coast
Sunshine Coast, QLD12-2021
Skills
- Editing and proofreading
- Copy editing
- Keyword optimization
- Market awareness
- SEO
- Research
- Content planning
- Attention to detail
Certification
- SEO Training Course by Moz - Udemy/Moz Academy.
- Content Marketing Certification – HubSpot Academy.
- Copywriting Certificate - Copy Posse Academy
- Klayvio Product Certification - Klayvio
Timeline
Editor
Brandx Live
09.2023 - Current
Journalist
Brandx Live
05.2023 - 09.2023
Brand Copywriter
Ehplabs
10.2022 - 04.2023
Freelance Copywriter
Various
01.2022 - 10.2022
Bachelor of Arts - Journalism
University of The Sunshine Coast
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