Jasmin Keick
Sydney,NSW
Summary
Proactive and genuine sales leader with over 15 years of experience in Media across London and Sydney. Proficiencies in understanding client needs and being able to drive positive business outcomes, inspiring and developing teams, exceeding sales targets and driving collaboration across multiple teams - truly understanding that we are better together. Documented strengths in building and maintaining relationships with diverse range of stakeholders across both our Independent Agency and Direct client portfolios as well as internally in a very dynamic, fast-paced environment. Trainer and mentor with exceptional management abilities and results-driven approach. Dedication to partnering with coworkers to promote a curious, engaged, empowering work culture where we push doors open and use people as our power. Committed to motivating others and offering extensive product, campaign and systems knowledge.
Overview
19
19
years of professional experience
Work History
Additional Responsibilities
Southern Cross Austereo
09.2023 - Current
- Forecasting for Local Sales Team and meeting with the GSM's to understand forecast.
- Attending HoS weekly calls, Direct Steerco feedback, SLT Team attendance and contribution, Syd Sales Leaders Weekly meeting, hosting combined team Sales Meetings.
- Communicating what is important back relevant teams.
- Currently delivered 6/8 Metro budgets; 8/8 Regional budgets and 2/8 digital budgets.
- Leaned on core internal relationships with other leaders in business to help formulate strategies to help guide and motivate team.
- Intricate understanding of internal processes and systems we use.
- Maximise revenue potential and achieving station revenue budgets by providing strong leadership and management to team.
- Successfully set up and managed teams new Quarterly Planning structure.
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Cost management
- Proudly set up and ran the Triple M Rocks footy Launch Lunch for all Tier 1 Footy partners and prospective clients including Talent and a band.
Group Sales Manager
Southern Cross Austereo
01.2020 - Current
- Consistent delivery of annual team budgets across Metro and Regional.
- Responsible for $14Mil across team and the largest patch.
- Steady delivery of premium revenue across both Sport and Sponsorships.
- Maximise revenue potential by providing strong leadership, management and training to team.
- Remain highly visible in market and ensure solid relationships with key stakeholders with both Agency partners as well as direct clients.
- Coaching, training and mentoring team of Account Managers and Campaign Executives to reach their full potential, exceed goals and enjoy their careers.
- Live and breathe the companies values - We push doors open, We’re Better Together, People are our Power, Always Curious, We Push Doors Open, Be Genuine
- Devise and implement strategies to maintain and improve business' customer focused environment with team.
- Keep up to date with competitor information and market trends in order to identify and share business opportunities for both teams.
- Proven track record in growing, retaining and developing strong talent within business:
1. Emily Curtis (from co-ord to Promotions Team)
2. Emily Mulquiney (from co-ord to Promotions Team)
3. Eryn Carter (from co-ord to Promotions Team)
4. Holly Butts (from co-ord to Marketing Team)
5. Meggan Quinn (from co-ord to Account Manager)
6. Ali Ryan (from co-ord to Account Manager)
7. Larisa Burgio (from co-ord to Co-ord Team Lead)
National Account Manager
Southern Cross Austereo
08.2013 - 12.2020
- Proven track record of achieving and exceeding budgets consistently by building a robust pipeline of opportunities and successfully closing deals after building my list from scratch.
- Highly skilled at understanding customer needs and Effective negotiation skills and a focus.
- Maximise revenue potential by meeting and exceeding individual and team revenue goals by providing multi platform advertising solutions to customers, through the implementation of customer focused selling.
- Coordinated product training sessions for clients, enhancing their understanding of features and benefits while solidifying relationships further.
- Brought lapsed accounts back to active status and providing additional revenue.
- Identified new market opportunities through comprehensive market research, driving business expansion efforts.
Head of Online Publications
Progressive Digital Media Ltd (NRI)
08.2011 - 01.2013
- Proved successful working within tight deadlines and a fast-paced environment.
- Responsible for building and training a sales team to sell the range of digital magazines across various sectors
- Managed relationships with clients and agencies, strategic planning, product development, forecasting and reporting, and recruitment and training.
- Organized and detail-oriented with a strong work ethic.
- Gained strong leadership skills by managing projects from start to finish.
Web Sales Manager
Progressive Digital Media Ltd (NRI)
01.2010 - 07.2011
- Built and developed a successful sales team and grew the digital publications from a single title to 11 titles
- Generated significant revenue and played a key role in the development of new publications.
Web Sales Executive
Progressive Digital Media Ltd (NRI)
10.2008 - 12.2009
- Responsible for lead sourcing, company research, sales pitches, and selling advertising space on the website
- Mentored and trained new starters, tested new products, and contributed to team building events.
- Developed strong rapport with customers and created positive impression of business.
Consultant
ReBuild Recruitment Ltd
01.2007 - 09.2008
- Part of the construction recruitment team, responsible for client relationship building, job descriptions, candidate sourcing, interview process management, and negotiation of offers.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
Sales Executive
TMC USA
02.2006 - 12.2006
- Researched leads/clients, cold called with sales pitches, sold advertising space within publications, and built and maintained business relationships with top executives.
Direct Sales and Marketing Consultant
Korco Marketing
01.2005 - 01.2006
- Performed direct sales and marketing for AXA Healthcare, including in-store marketing and sales, team leadership, training and development, and organizing presentations.
Education
Certificate Diploma in Business Management and Entrepreneurship -
Varsity College
01.2005
Matriculation -
Deutsche Schule Kapstadt (German School Cape Town)
01.2003
Skills
- Sales Targeting
- Market intelligence
- Forecasting
- Customer Service
- Time Management
- Employee Retention
- Systems and software expertise
- Sales Tracking
- Analytical problem solver
Additional Information
- 5 x AM of the QTR
- 2 x Casey Award Winner (Australian Ethical)
- 1 x New York Siren Award Winner (Australian Ethical)
- 2 x ACRA Finalist (Australian Ethical and Makita)
- Sunshine Circle Coaching with Angela Heise
- Scottworks Negotiation Training
- Leadership Development Course with Angela Heise
- Mini MBA with Mark Ritson (Melbourne Business School)
- Modern Leadership course with Sarah Mazur
- Leadership + Me (Business Chicks)
- Leadership Coaching with Cory Middleton
- The Fundamentals of Digital Marketing (Google)
- Building Innovation Fundamentals Program (Inventium)
- IAB Digital Audio Advertising Course
- Mini MBA with AIM (pending)Chair of SCA Restore
- President of The Pacific Dragons Dragonboat and Outrigger Canoe Club currently serving my 2nd year.
- Outrigger Canoeing: Queen Lilokani Long Distance World Champion
- Represented Australia and Great Britain at multiple World Championships, Sprint Titles, National Championships and State Championships. Multiple Gold, Silver and Bronze medallist.
- Dragonboat Racing: Represented Australia, Great Britain and South Africa at multiple World Championships, European Championships, National Championships and State Championships. Multiple Gold, Silver and Bronze medallist.
Languages
German
Native or Bilingual
Dutch
Limited Working
Afrikaans
Full Professional
Timeline
Additional Responsibilities
Southern Cross Austereo
09.2023 - Current
Group Sales Manager
Southern Cross Austereo
01.2020 - Current
National Account Manager
Southern Cross Austereo
08.2013 - 12.2020
Head of Online Publications
Progressive Digital Media Ltd (NRI)
08.2011 - 01.2013
Web Sales Manager
Progressive Digital Media Ltd (NRI)
01.2010 - 07.2011
Web Sales Executive
Progressive Digital Media Ltd (NRI)
10.2008 - 12.2009
Consultant
ReBuild Recruitment Ltd
01.2007 - 09.2008
Sales Executive
TMC USA
02.2006 - 12.2006
Direct Sales and Marketing Consultant
Korco Marketing
01.2005 - 01.2006
Certificate Diploma in Business Management and Entrepreneurship -
Varsity College
Matriculation -
Deutsche Schule Kapstadt (German School Cape Town)
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