Jason Cadd
Summary
Dynamic sales executive with a robust history of leadership across diverse industries, from burgeoning startups to established corporate entities. I have consistently delivered exceptional sales outcomes in sectors including Media, Financial Services, Health Insurance, Telecommunications, and Employment Relations.
Overview
17
17
years of professional experience
Work History
Global Chief Sales Officer
Ticker News
04.2023 - Current
- Sales Strategy and Planning: Developed and executed the sales strategy, aligning it with the overall business objectives and revenue targets
- Analysed market trends, customer needs, and competitive landscapes to formulate effective sales plans
- Revenue Generation: Focused on driving revenue growth by identifying and pursuing new business opportunities, developing sales pipelines, and ensuring the achievement of sales targets
- Establish sales goals, quotas, and pricing strategies to maximise revenue generation
- Sales Operations: Oversaw the operational aspects of the sales function, including sales processes, methodologies, and systems
- Ensured efficient sales operations and alignment between sales and other departments, such as marketing, finance, and operations
- Sales Team Leadership: Provided leadership and guidance to the sales team, including sales managers and representatives
- Recruited, trained, and motivated the sales team members, fostering a high-performance culture and ensuring the team's success
- Customer Relationship Management: Built and maintained relationships with key customers, strategic accounts, and business partners
- They engage in important customer negotiations, resolve complex sales issues, and focus on customer satisfaction and retention
- Sales Performance Management: Monitored and analysed sales performance, metrics, and KPIs to assess individual and team performance
- Provided feedback, coaching, and guidance to improve sales effectiveness and efficiency
- Cross-functional Collaboration: Collaborated closely with other departments, such as marketing, product development, operations, and finance, to align strategies, share insights, and ensure coordinated efforts toward revenue generation and customer satisfaction
- Sales Forecasting and Reporting: Utilised data and analytics to forecast sales, track progress against targets, and provide regular reports to the executive team
- They leverage insights to make informed decisions and adjust strategies as needed.
Field Sales Manager
Employsure
09.2018 - 03.2023
- Researched and identified new business opportunities - including new markets, growth areas, trends, customers, partnerships, along with new ways of reaching existing markets
- Sought out and contacted the appropriate Decision Makers in order to present service effectively and efficiently
- Generated and delivered ongoing leads for the business and pipeline, along with continuous cold calling and hunting for new opportunities
- Met with prospects and clients face to face, over the phone or zoom to conduct sales meetings
- Fostered and developed relationships with prospects, clients and assist partners
- Worked closely with prospects to Identify challenges and needs to respond effectively with the appropriate corrective action plan
- Worked strategically by 'controlling the controllables' in order to reach weekly, monthly and quarterly sales targets
- Helped to plan and implement sales campaigns and strategies
- Planned, built and facilitated sales seminars for business owners across Australia and New Zealand
- Created and continually worked through a constantly evolving 'real time' sales pipeline
- Negotiated pricing with prospects and the business to reach reciprocal outcomes for all parties
- Continuously Increased my sales results for the business YOY
- Converted leads from the business into sales - Maintained 1 in 3 close rate
- Measured myself continually against values of Honesty, Accountability, Adaptability and work Ethic.
Sales Director
Australian Radio Network
03.2012 - 11.2017
- Developed multi-platform media advertising plans and strategy to maximise client reach and frequency
- Continual hunting for new opportunities and business
- Continually booking 10 new business opportunity meetings per week
- Continuous Optimisation of Personal Pipeline
- Maximised networking opportunities within the existing clients base to ensure future growth and optimisation
- Negotiated successful campaigns with new and existing clients
- Coordinated on-air sponsorship between client, producer and scheduler
- Ensuring implementation and billing packages aligned with economic and profitability expectations
- Worked intimately alongside creative to ensure synergy between brand and brief
- Met and exceeded sales targets YOY
- Met with Clients face to face to conduct sales meetings and presentations
- Fostered relationships with Clients through station events, functions, concerts and dinner engagements
- Assisted in outside broadcasts and promotional events for clients
- Worked closely with internal stakeholders and creative to deliver promotional options to clients
- Measured myself continually against values of Honesty, Accountability, Adaptability and work Ethic.
Sales Manager
Salmat
01.2007 - 02.2012
- Lead and motivated staff to meet and exceed sales target expectations and forecasts
- Designed and implemented strategic plans to reach sales targets
- Cultivated lasting relationships with customers to grow customer loyalty and opportunity
- Developed and promoted weekly, monthly and quarterly sales objectives
- Designed and Delivered all sales reporting for the business
- Worked with customers to better understand their business needs and goals
- Assessment of costs, competition and differentials to remain economically competitive in the marketplace
- Estimated sales volume and profit for current and new products
- Established induction, onboarding and sales training program for all new employees
- Met with sales managers to assess company performance, behaviour, wins, losses and opportunities for growth and optimisation
- Supervised regional sales managers and Internal team leaders
- Implemented national sales programs by developing field sales action plans
- Maintained sales volume by tracking changing trends, economic indicators, competitors and supply and demand
- Maintained professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
- Measured myself continually against values of Honesty, Accountability, Adaptability and work Ethic
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories and projecting expected sales volumes and profit for existing and new products.
Skills
- Deal Closing
- Sales Strategy Implementation
- Negotiation expertise
- Sales operations
- Sales Presentations
- Sales Training
- Customer Acquisition
- CRM proficiency
- Pricing strategy
- Territory Management
- Sales Pipeline Management
- Sales Team Leadership
- Goals and performance
- Staff Management
- Public Speaking
- Sales strategy
- Objection handling
- Client acquisition
- Operations
- Pipeline Management
- Closing Techniques
- Revenue Generation
- Channel Management
- Business development and planning
- Sales expertise
- Upselling strategies
- Persuasive Selling
- Lead prospecting
- Networking
- Sales funnel management
- Contract Negotiations
- Employee Guidance
- Sales Forecasting
- Trend Analysis
- Adaptable and Flexible
- Planning and coordination
- Management Team Leadership
- Executive Leadership
- Approachable leader
- Goal Setting
- Marketing and Advertising
- Sales Growth
- Solution Innovation
- Articulate Communication
- Budget Planning
- Process Improvements
- Operations Oversight
- Profit and Loss Management
- Policies and Procedures
- Operations Management
Websites
Accreditation
- Certificate IV in training and assessment
- RG147 (Financial Sector)
- Diploma in business management
- Year 12 VCE- East Doncaster Secondary CollegeSpecified Capabilities.
Employmentoverview
- Ticker News, Global Chief Sales Officer, 04/2023, Present
- Employsure, Field Sales Manager, 09/2018, 03/2023
- Australian Radio Network, Sales Director (Gold104.3 & Kiss FM), 03/2012, 11/2017
- Salmat, Sales Manager, 01/2007, 02/2012
Passionsandinterests
- Family
- Music
- Football
- Skateboarding and Extreme Sports
- American Football
Skillsandprofessionaldevelopment
- Value Orientated.
- Emotionally Intelligent.
- Proven ability to lead through a result orientated environment.
- Strong Client development skills.
- Highly competent operational skills and business acumen.
- Excellent interpersonal skills and experience in managing complex environments.
- Adding value through exceptional customer service (MTE)
- Account management excellence (Red Sky)
- Creative and flexible in outlook.
- Embrace's perpetual change.
- Excellent lateral thinker with strong analytical skills.
- Proficient in the following software packages;
- Microsoft office (word, excel, powerpoint and publisher)
- Sales Force.
- Bright HR
- Bright Safe
References
Upon Request
Timeline
Global Chief Sales Officer
Ticker News
04.2023 - Current
Field Sales Manager
Employsure
09.2018 - 03.2023
Sales Director
Australian Radio Network
03.2012 - 11.2017
Sales Manager
Salmat
01.2007 - 02.2012