JASON CURATOLO
Moonee Ponds,Australia
Summary
Dynamic sales leader with a proven track record at multiple FMCG businesses, excelling in commercial strategy and team development. Expert in trade investment and budget implementation, driving significant growth and profitability. Adept at fostering cross-functional relationships and mentoring teams, consistently achieving sales objectives while enhancing operational efficiency.
Overview
24
24
years of professional experience
Work History
Head of Sales - AUSTRALIA
Pave Brands
02.2024 - Current
- Leadership and management of Australian Sales operation for key clients- Thankyou and Dole brands
- Lead Customer engagement and strategy implementation with major customers within agreed parameters and trade investment
- Build, align and manage to agreed budgets with regular communication to NZ parent company and clients
- Scope, engage and develop plan for New business in AU
- Mentor, development & Care of Aus Sales team
- Improve Service levels and DIFOT focus for business with use & improved visibility of customer tools
- Review and change go to market strategy for thankyou brand successfully aligning all key stakeholder on future direction
- Develop & implement automated trade spend reporting
- Educate and manage customer expectations internally via regular reporting suite
Head of Independent Retail & Emerging Channels
Don KR Castlemaine
09.2021 - 01.2024
- Expansion of prior role responsibilities to also incorporate management of Emerging Channels customers including Petrol & Convenience, Aldi, Costco & Value Added Meat
- Lead business engagement & Structural operational implementation effective Sep' 21
- Build commercial strategy for new customers, engage business and implement JCP initiatives & tenders
- Integration of Fresh (Value added meat)& Alignment with Foodservice Business unit leading commercial function
National Business Manager- Independents
Don KR Castlemaine
09.2019 - 08.2021
- Lead and manage the independents channel including non-Metcash affiliated grocery wholesalers and MSO retailers
- Engage customers at all levels at Metcash T2T, State DC buying functions and Retail Owners & MSO groups
- Management of National Account Sales (x4), National Field (x33) and Outbound Customer Service (x3) teams
- Build team capability and Sales plans to achieve designated KPis for Line of Business- Volume, Profit and share
- Ensure implementation of marketing strategy with alignment business and other channels to avoid conflict & risk in executions
- Facilitate the improvement of sales tools via coaching/ lead of sales team
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives
- Sales team cost management and budgeting (+$4m)
- Navigated and maintained high level team engagement through COVID lockdown/ WFH environments
- Re-newel of terms with select key retailer partners and Metcash National
- Implementation for 2x price increases with full justification and execution (recovery of +$9.0M costs)
- Sku rationalization improving efficiencies in range management & factory
- Streamlined and monitored promotional spend accrual programs to allow improved tracking, simplicity and tracking for ROI activities
Head of Sales
Nestle Health Care Au
02.2019 - 09.2019
- Leadership and full accountability of Sales function for Healthcare, Pharmacy and International channels
- Management of National account team for Aged Care, Hospital and Pharmacy including ALL advisory sales team members nationally
- Lead sales and channel category strategy for AU/NZ and long-term planning for implementation
- Engagement of key stakeholders and account leaders (including government industry boards) in shaping tender planning and strategy
- Implementation of NEW commercial IBP & Category processes
- Assessment and consolidation of trading terms with Aged Care centers nationally
- Establishment and go to market for China/ Vietnam export channel and re-negotiation agreements, targets & investment
- Re-instatement and lead of sales training program leading to capability and effectiveness improvements of field team
Customer Business Manager- Coles
Nestle Australia Ltd
05.2016 - 01.2019
- Head of Customer Management of confectionery portfolio -approx
- $125M RSV with Coles business' (incl Medicated & Baking skus)
- Delivery of set metrics: Organic Growth, Market share and Net sales within assigned spend parameters
- Ownership of BDP & Customer financial build modelling and investment
- Execution of agreed plan (including launching NPD) & leverage of marketing support
- Drive on-line and e-commerce platforms for synergies with grocery plan
- Awarded Nestle Australia Salesperson of the Year!
- Successful as lead negotiator & tender for 'Lollies Category Simplification' proposal- implementation April 2018
- Successful execution of Nestle biggest NPD launch since 2013- Best in Class with FULL through the line support in customer and internal
- Lead & implementation of SRP improvement project for Nestle AU in lollies
Head of Customer- Woolworths
HJ Heinz Company
02.2015 - 04.2016
- Full accountability for Woolworths account and performance metrics including Net Sales, growth and Customer profitability
- Top-top engagement and management of the trading relationship
- Lead & develop National WWs account teams (+4 direct reports, x1 indirect)
- Manage discretionary trade investment to drive favorable profit mix between categories
- Strategic input and leadership with Senior Management clearly articulating strategy via customer lens
- Successful implementation of JBP program for all categories
- Leverage of trade spend as major partner of 'Collectables campaign'
- Implementation of 15% price increase on canned fruit categories
- Retention of Canned Tuna business with Woolworths
Marketing Manager
HJ Heinz Company
07.2014 - 02.2015
- Build National marketing plans and strategic direction for global brands- Heinz Ketchup & Condiments for the local market
- Research, identify & Evaluate market opportunities for NPD opportunities to drive sustainable sales & share growth
- Engage and manage agency relationships- media, design & branding
- Develop digital plans in conjunction with sales execution
- Ensure sales execution of marketing plans as priority/ leverage
- Management of marketing budget and allocation of funds
- Procurement, forecasting and sourcing alignment
- Manage x1 direct report (brand manager) +1 indirect (digital mktg manager)
- Launch & campaign of Heinz Seriously Good Mayonnaise in Australia
- Heinz Ketchup re-launch and brand essence design within scope of international brand
- Establish 3-year strategic growth plan for Heinz Ketchup & Sauces
- Attain Etihad stadium exclusive supplier agreement & marketing
Bus. Dev. Manager- Aldi/ Costco & Pharmacy
HJ Heinz Company
06.2012 - 07.2014
- Manage the execution and development P&C and Pharmacy channels
- Build profitable revenue streams, engage retailers on growth plans, oversee business support for expansion plans and projects
- People & Team management of the Pharmacy and P&C teams (x3 Direct reports)
- Develop and execute Customer strategies & Product opportunities for customers including Costco & Aldi (Private Label brands)
- Attain sales & profit targets for customers via Active engagement programs
- Built and executed strategy for all Customers and channels whilst Step changed business engagement with Aldi & Costco
- Streamlined sales organization for profitable sales and cost reductions with new go to market strategy (Pharmacy)
- Successful attainment of tenders- Soups, Beetroot, Desserts & Implementation of structured special buys program driving growth
National Account Manager- Woolworths
HJ Heinz Company Ltd
Southbank, Vic
03.2010 - 05.2012
National Account Manager - Coles
GOLDEN CIRCLE Pty. Ltd
11.2006 - 03.2010
- Company Overview: acquired By HJ Heinz
- Acquired By HJ Heinz
National Account Manager- Coles/ Route
Pfizer Consumer Healthcare
03.2006 - 11.2006
National Account Manager- Coles
Sara Lee Household & Body Care
06.2004 - 03.2006
State Account Manager- Independents
Nestle Australia Ltd
03.2001 - 08.2003
Education
GAP Negotiation -
10.2023
Sentinel Negotiation Training -
06.2018
Bachelor of Business Degree - Marketing
RMIT
Melbourne, VIC03.2007
Diploma in Marketing - Marketing
Western Metropolitan College of TAFE
11.1996
Advanced Certificate - Sales Management
Western Metropolitan College of TAFE
11.1995
Retail Traineeship Certificate - Retailing Management
RTAV
02.1994
Skills
- Commercial leadership and management
- Interpersonal & Cross functional relationships
- Planning, Trade Investment & Budget implementation
- Retailing & Client Relationship management knowledge
- Change management
- Marketing & Category management
- Market & Data analysis
- Team Leadership, Coaching & Mentoring
- Field Sales Team management
- Efficiency & Sales Ops planning
- Safety program implementation
References
Relevant referees will be made available upon request
Timeline
Head of Sales - AUSTRALIA
Pave Brands
02.2024 - Current
Head of Independent Retail & Emerging Channels
Don KR Castlemaine
09.2021 - 01.2024
National Business Manager- Independents
Don KR Castlemaine
09.2019 - 08.2021
Head of Sales
Nestle Health Care Au
02.2019 - 09.2019
Customer Business Manager- Coles
Nestle Australia Ltd
05.2016 - 01.2019
Head of Customer- Woolworths
HJ Heinz Company
02.2015 - 04.2016
Marketing Manager
HJ Heinz Company
07.2014 - 02.2015
Bus. Dev. Manager- Aldi/ Costco & Pharmacy
HJ Heinz Company
06.2012 - 07.2014
National Account Manager- Woolworths
HJ Heinz Company Ltd
03.2010 - 05.2012
National Account Manager - Coles
GOLDEN CIRCLE Pty. Ltd
11.2006 - 03.2010
National Account Manager- Coles/ Route
Pfizer Consumer Healthcare
03.2006 - 11.2006
National Account Manager- Coles
Sara Lee Household & Body Care
06.2004 - 03.2006
State Account Manager- Independents
Nestle Australia Ltd
03.2001 - 08.2003
GAP Negotiation -
Sentinel Negotiation Training -
Bachelor of Business Degree - Marketing
RMIT
Diploma in Marketing - Marketing
Western Metropolitan College of TAFE
Advanced Certificate - Sales Management
Western Metropolitan College of TAFE
Retail Traineeship Certificate - Retailing Management
RTAV
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