Jason Doust
Doubleview,WA
Summary
Adaptive and conscientious digital marketing professional with 10 years experience in tech, not-for-profit, and freelancing. My balanced technical and creative marketing skills, growth mindset, and solutions-focused attitude, are assets have enabled me to perform at a high-level in dynamic business environments. When presented with the option of hybrid working, I prefer spending 80% of my working hours in-office to develop relationships with quality face-to-face interaction.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Marketing & Engagement Manager
RSL WA
11.2023 - Current
- Managed a small but impactful team to deliver engagement campaigns and initiatives that increased brand awareness, fundraising revenue, membership acquisition and retention within Australia's largest Ex-Service Organisation (ESO).
- Managed budgets exceeding $1.7 million and actively raised funds (grants, sponsorships, and fundraising) to execute operational strategy and support RSL WA's strategic objective of ensuring financial sustainability and profitability to finance veteran support and services.
- Played a key role in developing and executing operational strategy that translated the RSL WA board's strategic objectives into an achievable future-orientated path to success while managing competing stakeholder priorities and expectations.
- Managed and supervised the delivery of a range of events including complex events like Anzac Day with more than 100 separate events across the State, 100,000+ attendees and many suppliers/stakeholders in Government, Defence, and more.
- Developed strong relationships with key internal and external stakeholders, resulting in long-term partnerships, increased financial sustainability and organisational growth.
- Enhanced team productivity, performance, and culture by introducing agile methodologies that streamlined workflows and enabled quick responses to changes in priorities.
Campaign Lead
RSLWA
05.2023 - 11.2023
- Devised modern fundraising strategy, campaigns, and initiatives that resonated with supporters and advanced RSL WA's strategic objective of ensuring financial sustainability and profitability to finance veteran support and services.
- Project managed, designed and developed a new RSL WA website in collaboration with TAG agency on the Webflow platform which improved performance and service delivery across the organisation.
- Planned and executed RSL WA's first digital fundraising (Matched Giving Day) campaign in collaboration with Marlin Communications that acquired more than 60 new supporters and raised net $40k to fund fee-free veteran claims advocacy services in WA.
- Executed and improved RSL WA's iconic Poppy Appeal fundraising campaign, a State-wide fundraiser in the lead up to Remembrance Day, that raised over $200k to fund urgent financial assistance and welfare support for veterans in need.
- Actively managed change and supported cross-functional teams in a turbulent organisational environment with new leadership and direction.
- Assisted in the procurement of a new Managed IT Services Provider to improve systems infrastructure and operations at RSL WA.
Digital Marketing Specialist - Provider
Healthengine
09.2022 - 04.2023
- Executed lead generation campaigns and initiatives targeting General Practitioners in Australia using email, paid social, and Google ads. Generated 64 marketing qualified leads (MQLs) in my top month of 2023.
- Design and launch of the Australian Healthcare Index campaign (email, display, and social) which acquired hundreds of warm prospects for lead generation campaigns and gained national media coverage for Healthengine.
- Executed email and platform communications for a major subscription change (price increase) to the Practice Management Suite (SaaS) that smoothly transitioned
over 200 GP customers (the majority) to new subscription model. - Developed and implemented a personalised Monthly Report marketing automation campaign to retain and delight existing GP customers. The monthly report used personalised content that showed GP customers how many online bookings, appointments, and new patients their practice processed to demonstrate time savings from using the Practice Management Suite and Patient Connect products.
- Executed regular email and platform communications for new product updates and enhancements to engage and retain existing GP customers on the Practice Management Suite.
Digital Marketing Specialist - Media
Healthengine
08.2021 - 09.2022
- Owned the campaign delivery and reporting of Healthengine's partner media campaigns that generated upwards of $1.2 million in media revenue over 12 months during the Covid-19 pandemic.
- Executed email (Braze) and display (GAM360) campaigns for Healthengine's media partners targeting health consumers and practitioners within the Healthengine network. Clients included Health WA (roll-up campaign), Wizard Pharmacy, DiDi, Audika, and more.
- Supported Healthengine's Media Partnerships team with ad mock-ups, case studies and presentations to win proposals and increase annual media revenue that enabled Healthengine to invest in their mission of providing outstanding care experiences.
- Worked on innovative partnerships and developed new media products including Chemist2U (pharmacy delivery), Chemist Near You, and Pharmacy Near You, to improve campaign performance and maximise media revenue.
- Developed new email templates and processes to reduce turnaround times and add further value to Healthengine's media products and service delivery.
- Managed and mediated competing internal stakeholder priorities between media, marketing, and growth departments.
Marketing Coordinator
MiClub
11.2017 - 08.2021
- Executed marketing campaigns and initiatives for MiClub's golf and club management (SaaS) products, mobile app, and website development services. Helped achieve the milestone of 500 golf customers in 2021 across Australia, New Zealand, UK, Hong Kong, and Singapore.
- Worked with the Sales and Development teams publish a monthly email newsletter that provided industry news and product updates to engage and upsell existing customers.
- Designed marketing assets (InDesign, Illustrator, Photoshop, Lightroom) including flyers, brochures, presentations, and signage for the Sales team to engage and close new prospects at client meetings and industry events.
- Led the launch campaign for the release of the MiScore golf scorecard and GPS app on the Apple App Store and
Google Play Store. Developed a new website, creative assets, and produced promotional and educational videos, that temporarily achieved top rankings in the sports category on the App Store. Today this app has 100,000+ installs.
Coach and Judge
Northern Districts Gymnastic Club
01.2005 - 11.2018
- Coached competitive gymnastics athletes and judged in competitions at state and national levels.
- Attained advanced accreditations in gymnastics coaching and judging accreditations.
- Created detailed training programs and taught advanced technical skills.
- Coached pole vault athletes at the West Australian Institute of Sport (WAIS).
- Volunteered travelling to regional towns in Western Australia to hold gymnastics clinics for young athletes and coaches.
Freelance
Bond Marketing
01.2016 - 11.2017
- Operated as a Freelancer to provide marketing services to a variety of businesses operating in hospitality, health, manufacturing, and charity,
- Consultation, strategy, social media management, website design, graphic design, SEO and SEM.
Education
Certificate - The New Manager
Australian Institute of Management
Western Australia12-2023
Diploma of Website Development (Incomplete) - Web Page, Digital/Multimedia and Information Resources Design
Australian Institute of ICT
Online01.2021
Bachelor's Degree - Business, Management, Marketing, and Related Support Services
Curtin University
Western Australia01.2016
Diploma of Commerce - Business/Commerce, General
Curtin College
01.2012
Western Australian Certificate of Education -
St Stephen's School
01.2010
Skills
- Marketing Strategy, Project Management, and Budget Management
- Managing and building high performing teams
- Lead Generation and Product Marketing
- Email Marketing and Automation
- Website Design, Development, and Management, Conversion Rate Optimisation (CRO)
- Search Engine Optimisation (SEO)
- Google Ads, Display Advertising, Paid Media
- Social Media Management and Advertising
- Branding, Brand Systems, and Brand Campaigns
- Content Creation with Adobe Creative Cloud, Figma, and Canva
- Photography, Videography, and Production
- Events Management and Marketing
Certification
- Leading a Marketing Team
- Marketing: Copywriting for Social Media
- Working with High-Conflict People
- Having Difficult Conversations
- How to Think Strategically
- Design Aesthetics for the Web
- Introduction to Web Design and Development
- SEO: Link Building in Depth
- Google Analytics 4 (GA4) Essential Training
- Marketing: Copywriting for Social Media
- Key Account Management
- Advanced Google Ads
- Google Ads Essential Training
- Mapping the Modern Web Design Process
- User Experience for Web Designers
- Design Aesthetics for Web
- Introduction to Web Design and Development
- SEO Link Building in Depth
- Learning SEO Tools
- SEO Foundations
Values
Health: you can't do great work without a healthy body and mind.
Growth: keep learning, seek personal and professional growth.
Innovation: seek solutions from people, research, new technology and fresh perspectives.
Authenticity: be genuine in your communication and actions.
Communication: active listening and respectful open communication.
Team Work: healthy, collaborative and cohesive work environments.
Responsibility: extreme ownership of work, outcomes, and behaviour.
Resilience: fortitude and professionalism when facing setbacks and roadblocks.
Timeline
Marketing & Engagement Manager
RSL WA
11.2023 - Current
Campaign Lead
RSLWA
05.2023 - 11.2023
Digital Marketing Specialist - Provider
Healthengine
09.2022 - 04.2023
Digital Marketing Specialist - Media
Healthengine
08.2021 - 09.2022
Marketing Coordinator
MiClub
11.2017 - 08.2021
Freelance
Bond Marketing
01.2016 - 11.2017
Coach and Judge
Northern Districts Gymnastic Club
01.2005 - 11.2018
Western Australian Certificate of Education -
St Stephen's School
Certificate - The New Manager
Australian Institute of Management
Diploma of Website Development (Incomplete) - Web Page, Digital/Multimedia and Information Resources Design
Australian Institute of ICT
Bachelor's Degree - Business, Management, Marketing, and Related Support Services
Curtin University
Diploma of Commerce - Business/Commerce, General
Curtin College
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