Summary
Overview
Work History
Skills
Board Positions
Timeline
Generic

Jason Scott

Brisbane

Summary

I am a CEO with a proven track record in both commercial and public sector environments in Australia and USA. I thrive upon developing a group of high performing individuals into an efficient, committed, overachieving team through clear direction and an unbending commitment to attaining all KPI’s. I couple a sensitive and nurturing leadership style with an ability to grow loyalty within a team to result in stellar financial results whilst understanding and allowing for all social challenges. I have enjoyed mentoring and developing many leaders into C-Team positions and C-Team members to CEO’s. I have a background in large scale customer service delivery with a strong customer first philosophy that has seen substantial top and bottom line growth in all businesses that I have led. I have demonstrated an ability to transform and redesign businesses to achieve growth, financial sustainability and develop greater community engagement. I am an innovative CEO who has built businesses with a history of identifying new income streams, developing a strategy and then implementing a process to deliver success.

Overview

31
31
years of professional experience

Work History

CEO

Racing Queensland
05.2023 - Current
  • Restructured outdated business model to build an executive team fit for purpose for a Principal Racing Authority in modern times
  • Responsible for delivery of all three codes of Racing in Queensland
  • Fund, partner and work with 121 race clubs to ensure all race meetings are conducted safely for both humans and animals
  • Delivered a new track and tunnel on the Gold Coast turf club on time and on budget
  • Responsible for designing and delivering a financial model that is both equitable and progressive for excess of 15000 racing participants
  • Work with participants including Breeders, Owners, Trainers and Jockey associations to maximize return to participants
  • Provide a customer forward racing environment to grow interest and investment in the racing industry
  • Develop Racing Calendar for all three codes
  • Manage a diverse group of teams, Finance, Racing operations and logistics, HR, Education, Legal, Marketing, Government Relations, Analytics, Infrastructure and Asset development and Animal Care teams
  • Work with government in relation to funding and industry operations
  • Build strategy for animal care both during and post racing career
  • Work with Board to elevate racing in Queensland to not only be third largest in Australia but closer to Victoria as second most successful racing State
  • Develop strategy for clubs to build a sustainable on and off track revenue model
  • Delivered a world’s first three track $90 million greyhound facility complete with a licensed community club including eighty poker machines.

Vice President Trading/VIP Management & Revenue

BetMGM
11.2019 - 04.2023
  • Responsible for all Digital and Retail Trading across the USA including market pricing, bet acceptance and customer management
  • Grow a brand from zero to one that was universally renowned for customer satisfaction, reliability and innovation
  • Identify high value customers and establish a team that will manage said customers to ensure they are active by implementing a combination of rewards programs and managing bonus spend. The team grew to over 120 FTE's.
  • Build and manage a CRM program that maximizes return on investment of bonus spend
  • Partner with parent companies to ensure customer facing applications were best in market and appropriate for US markets as opposed to European slanted
  • Partner with third party software providers to ensure integration with parent company platforms was fit for purpose
  • Build innovative and intuitive online product suite to stand out in a competitive US market.
  • Grew business from a start up to third in terms of wagering market share in the USA with in excess of US$5 billion turnover in three years.
  • Managed the delivery of three stand alone sports bars in Washington, Arizona and Cleveland at the stadiums of professional baseball and NFL teams
  • Appear on ten to twelve television, podcast and radio segments a week to promote wagering in general and specifically BetMGM brand

Chief Executive Officer

Ladbrokes Australia
01.2017 - 10.2019
  • Grew turnover from $2.2 billion in 2016 to in excess of $4.5 billion in 2019
  • Revenue increased from $220 million to $700 million
  • Turned a $10 million loss the year before I was appointed to a $30 million profit in year one.
  • Increased Digital market share from 7% to 17% of Australian market with a relentless customer first philosphy.
  • Active annual clients grew over 250% in three years
  • Responsible for design and delivery annual budgets as well as short and medium-and long term strategic plans.
  • Establish an operation strategy in a team for business growth
  • Director of Industry body ‘Responsible Wagering Australia’, to guide wagering industry through the regulatory changes that has been encountered in the period
  • Responsible for 480 staff across diverse departments such as Marketing, Tech, Trading, Business Intelligence/Analytics, Customer Service and a Sales team.
  • Oversaw the acquisition and Integration of the Neds Wagering business which included a migration of operating platforms.

Trading Director

Bookmaker.com.au/Ladbrokes Australia
03.2012 - 12.2016
  • Built a Trading team from a startup in 2012 to a functioning team of 40 by the end of 2016
  • Responsible for all revenue, turnover and client management.
  • Work with external providers to integrate data feeds into Trading functionality.
  • Revenue and turnover grew from zero to $220 million and $2 billion by December 2016.
  • Partnered with BDM’s to acquire, manage and reward clients to grow data base.
  • Partnered with CRM to create plans to increase client activity

Senior Bookmaker

Tatts Group
01.2010 - 01.2012

Racing Analyst

Humbleton Racing
01.2001 - 01.2010

Business Analyst

Colonial First State
01.2000 - 01.2001

Business Analyst

ING Funds Management
01.1994 - 01.1999

Skills

  • Proven team building CEO
  • Effective decision making
  • Operational excellence
  • Customer focus
  • Strategic visioning
  • Financial acumen
  • Corporate governance
  • Digital transformation

Board Positions

2012 - 2014  President Everton Cricket Club

2015 – 2018  Director Aspley AFL Club

2017 - 2019  Director Responsible Wagering Australia

2023 – Current  Racing Australia Board

2023 – Current  Asian Racing Federation Executive Board (Australian Representative)

2023 – Current  International Horse Racing Federation Executive Board (Australian  Representative)

2023 – Current  Chairman Australian Racing Hall of Fame

Timeline

CEO

Racing Queensland
05.2023 - Current

Vice President Trading/VIP Management & Revenue

BetMGM
11.2019 - 04.2023

Chief Executive Officer

Ladbrokes Australia
01.2017 - 10.2019

Trading Director

Bookmaker.com.au/Ladbrokes Australia
03.2012 - 12.2016

Senior Bookmaker

Tatts Group
01.2010 - 01.2012

Racing Analyst

Humbleton Racing
01.2001 - 01.2010

Business Analyst

Colonial First State
01.2000 - 01.2001

Business Analyst

ING Funds Management
01.1994 - 01.1999
Jason Scott