Jason Smart
Sales
Mornington
Summary
Dynamic and results-driven General Manager & Sales Director with over 20 years’ experience in leading cross-functional teams. Optimizing operations, driving business growth. I’m seeking a challenging opportunity to apply my strategic planning, leadership and problem-solving skills to achieve company objectives. Number 1 for Revenue Generated at any Company I have ever worked for which include GIO Australia, Text Media, Fairfax, SuperMedia & Locafy. Accomplished professional with a strong track record of success in overseeing the acquisition and growth of reseller and direct markets for a Nasdaq listed company. Proficient in developing and implementing strategies to drive revenue growth and expand market presence across Australia, USA and Europe. Demonstrated expertise in digital marketing, SEO products and building strong relationships with reseller networks to drive sales. Proven ability to achieve significant growth, including successfully leading the company’s listing on the Nasdaq in March 2022. Skilled in identifying market trends, competitive landscapes, and adapting strategies to stay ahead of industry changes. Exceptional Leadership capabilities enabling effective team management, motivation, training and mentorship. Start-Up Company Experience
Customer-oriented General Manager with 25 Plus years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
31
31
years of professional experience
Work History
General Manager Acquisitions
Locafy Limited
Melbourne, Victoria
06.2022 - Current
- Company Overview: Locafy are a Nasdaq listed company who have developed their own Digital Marketing SEO Products which are sold to the Reseller Network and to Direct Clients in Australia, USA & Europe
- My role is to oversee the Acquisition and Growth of the Reseller and Direct Markets
- We have grown dramatically over the last 6 years including our listing on the Nasdaq in March 2022
- Manage Acquisitions & Growth Teams
- Manage Reseller Network, Australia, USA & Europe
- Manage Direct Channels
- Recruit Sales Staff
- Strategic Panning
- Locafy are a Nasdaq listed company who have developed their own Digital Marketing SEO Products which are sold to the Reseller Network and to Direct Clients in Australia, USA & Europe
- My role is to oversee the Acquisition and Growth of the Reseller and Direct Markets
- We have grown dramatically over the last 6 years including our listing on the Nasdaq in March 2022
- Written over $6 Million of Revenue in last 3 years
- Grew Reseller base by over 300%
- Oversaw Sales Teams highest ever revenues for Locafy
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
- Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Interacted well with customers to build connections and nurture relationships.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Strategy Consultant
JPM Media
Melbourne, Victoria
06.2008 - Current
- Consult on Sales & Business Strategies
- Train & Motivate New Sales Representatives
- Identify New Markets to Pursue
- Identify New Products to Sell
Sales Director
Locafy Limited
06.2021 - 05.2022
- Manage Acquisition Team
- Grow Reseller and Direct Client Base
- Recruit Sales Staff
- Sales & Marketing Strategies
- Record Sales Achieved for Locafy at over $6M
- Record Number of Reseller Partners to 250
- Signed Locafy’s first $1M Customer
- Hired, trained and built high-performing team of sales representatives.
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Increased average deal size by upselling additional products and services to existing clients.
- Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
- Coordinated sales team participation in trade shows and expos, ensuring that staff were well-prepared for presentations and demonstrations.
- Delivered consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
- Exceeded sales goals through effective time management and resource allocations.
- Expanded market presence through targeted prospecting efforts, leading to increased brand awareness and new business opportunities.
- Managed team of sales representatives, providing guidance, coaching and support.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
General Manager
SuperMedia
07.2014 - 06.2021
- Company Overview: SuperMedia are a fully stacked Digital Marketing Agency specializing in providing comprehensive solutions to SMB’s throughout Australia
- The extensive range of products include Website Development, Social Media Marketing, Google AdWords, SEO, Citation and Reputation Management and E-Mail Marketing
- Manage overall Business and Sales Team
- Manage Profitability of Company
- Oversee operations of Business
- SuperMedia are a fully stacked Digital Marketing Agency specializing in providing comprehensive solutions to SMB’s throughout Australia
- The extensive range of products include Website Development, Social Media Marketing, Google AdWords, SEO, Citation and Reputation Management and E-Mail Marketing
- Increased Revenue by over 150%
- Successfully oversaw Sale of Business
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
- Assisted in recruiting, hiring and training of team members.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
National Sales Manager
SuperMedia
01.2006 - 06.2014
- Start Up Business Oversaw Recruitment and Sales Strategies
- Manage Sales Team of 25 Representatives
- Increase Sales Revenues
- Recruitment
- Implementation of Sales Strategies across the company
- Increased Revenue by over 250%
- Wrote over $1.5M of Business Year on Year
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Empowered and led driven sales team to build product awareness and exceeded revenue targets.
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Streamlined operations within the sales division, improving efficiency while reducing operating costs.
- Organized promotional events and interacted with community to increase sales volume.
Senior Sales Representative
Text Media/Fairfax
08.2002 - 01.2006
- Increased sales revenue by building and maintaining strong relationships with key clients.
- Developed new territories for expansion, resulting in increased market share.
- Mentored junior sales representatives, improving overall team performance and productivity.
- Achieved a consistent record of exceeding quotas by effectively managing time, prioritizing tasks, cultivating a vast network of contacts within the industry.
- Attained top-ranking sales performance among peers through persistence, resilience, and strong prospecting skills.
- Managed a portfolio of high-profile accounts, delivering exceptional levels of customer satisfaction and account retention.
Branch Manager
GIO Australia
08.1999 - 07.2002
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
Sales Manager
GIO Australia
03.1994 - 08.1999
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.
- Increased sales revenue by developing and implementing strategic territory plans.
- Established strong relationships with key clients, boosting customer retention rates.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
- Drove team revenue totals by bringing in top sales numbers.
- Introduced new sales techniques and tools, resulting in increased efficiency and productivity among team members.
Education
Remote Sales Management
Remote Sales Institute
Online 02.2025 - 05.2025
Skills
- Leadership
- Strategic Planning
- Business Acumen
- Excellent Customer Service Skills
- Communication
Customer relationship management
Team leadership
Operations management
Staff supervision
Team building
Customer retention
Budget analysis
Contract negotiations
Relationship building
Timeline
Remote Sales Management
Remote Sales Institute
02.2025 - 05.2025
General Manager Acquisitions
Locafy Limited
06.2022 - Current
Sales Director
Locafy Limited
06.2021 - 05.2022
General Manager
SuperMedia
07.2014 - 06.2021
Strategy Consultant
JPM Media
06.2008 - Current
National Sales Manager
SuperMedia
01.2006 - 06.2014
Senior Sales Representative
Text Media/Fairfax
08.2002 - 01.2006
Branch Manager
GIO Australia
08.1999 - 07.2002
Sales Manager
GIO Australia
03.1994 - 08.1999
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