Jason Townsend
Bundoora,VIC
Summary
Accomplished liquor industry background with experience across supplier and merchandising functions.
Proven track record in building and maintaining trusting relationships through effective communication to drive positive commercial results. Excelling in relationship building and strategic planning across various roles, demonstrating strong negotiation and presentation skills.
Overview
11
11
years of professional experience
Work History
Assistant Category Manager
Endeavour Group
09.2022 - Current
- Build and maintain strong supplier partnerships to achieve category and business objectives
- Collaborated with cross-functional teams to plan and execute successful Trade Plan activities and Promotional Program
- Negotiated terms and funding from suppliers to increase profit margins, securing $850K to the companies bottom line in FY24
- Introduced and conducted promotional tenders to enhance supplier funding and terms for negotiation
- Introduced and conducted Trade Plan tenders aligned to key sell periods. to enhance supplier involvement and alignment to company objectives
- Identified and reported key performance indicators to define successful category management
- Analyzed sales and market data to identify new growth opportunities for all liquor categories
- Identified and reported key performance indicators to define successful category management
Territory Sales Manager
Stone & Wood Brewing Co. (Fermentum)
03.2020 - 09.2022
- Delivering territory sales growth targets by increasing distributions & brand awareness across on-premise and off-premise venues
- Effectively negotiated and reduced discounts across customer agreements, adding $169k to companies bottom line whilst maintaining volume
- Increased sales revenue by developing and implementing strategic territory plans
- Built and strengthened long-lasting & new client relationships with honesty, customer service and a consultative approach to support their business
- Seeking and securing new opportunities via new and existing customers
- Pitching, negotiating and closing ranging agreements across package and keg products to new and existing customers
- Secured high-value accounts by providing effective customer solutions and promoting compelling business opportunities
- Positively adapting to change in a fast moving sector impacted by COVID-19
Craft Beer Ambassador
Two Birds Brewing
07.2018 - 03.2020
- Delivering territory sales targets by maintaining and increasing sales and brand awareness across on-premise and off-premise venues
- Providing exceptional customer service and support to all customers
- Seeking and securing new opportunities via new and existing customers
- Increasing brand awareness and knowledge via staff training, festivals and event hosting (bar shouts, tap takeovers, retail tastings, pairings)
- Pitching, negotiating and closing ranging agreements across package and keg products to new and existing customers
Sales Manager
Kooinda Brewing Company
12.2017 - 07.2018
- Increase brand awareness by introducing and selling products to on-premise and off-premise venues
- Build strong relationships with customers to increase ongoing revenue for the business
- Plan and implement sales and marketing strategy, pricing and offers and management of sales team KPI’s
- Serving and discussing beers with tasting notes to customers at venues, tap takeovers, festivals, etc.
- Liaising with the Head Brewer around production, stock requirements, beer tasting notes and potential opportunities for limited releases
Account Manager (Contract Role)
Melbourne IT
08.2017 - 10.2017
- Increase revenue by cross-selling and up-selling existing customers new services via face to face and phone meetings
- Develop a qualified pipeline by prospecting and nurturing opportunities by effectively promoting benefits, value and solutions to customers Online Marketing needs
- Build strong relationships with customers to increase revenue, minimise churn and ensure positive customer interactions
Sales | Leadership | Capability Consultant
Foxtel
09.2013 - 08.2017
- Coach and develop 12 frontline Leaders across Sales and Customer Service with standards of excellence – Leadership Capability, Sales and Coaching Techniques and Operating Rhythm
- Gather insights on department and Leader level and communicate this data with a solution focus to Contact Centre Managers
- Building and maintaining relationships across the business, influencing and collaborating across all levels of the organisation to achieve best practice towards projects and continuous improvement
- Coaching, developing and mentoring team members to deliver KPI's
- Collaborating with Leadership team to drive engagement across the department
- Facilitating customer experience conversation and sales techniques via workshops
Education
Leadership Versatility Training - Leadership Training
2015 - Tracom Social Styles
Victorian Certificate of Education -
2008 - Thornbury High School
Skills
- Relationship building and management
- Effective communication
- Negotiation and sales techniques
- Planning and coordination
- Data insights
- Creative thinking
- Strong attention to detail
- Flexible and adaptable
Referees
Available upon request
Timeline
Assistant Category Manager
Endeavour Group
09.2022 - Current
Territory Sales Manager
Stone & Wood Brewing Co. (Fermentum)
03.2020 - 09.2022
Craft Beer Ambassador
Two Birds Brewing
07.2018 - 03.2020
Sales Manager
Kooinda Brewing Company
12.2017 - 07.2018
Account Manager (Contract Role)
Melbourne IT
08.2017 - 10.2017
Sales | Leadership | Capability Consultant
Foxtel
09.2013 - 08.2017
Leadership Versatility Training - Leadership Training
2015 - Tracom Social Styles
Victorian Certificate of Education -
2008 - Thornbury High School
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