Jasper Clifford-Smith
Newcastle,NSW
Summary
Driven Marketing Strategist with a robust background in demand generation, communications, and media relations, complemented by a focused expertise in digital campaigns. Due to complete an MBA from RMIT in 2024, I excel at crafting strategic initiatives that enhance brand visibility and engage target audiences effectively. In 2023, I completed a certificate in AI in Marketing and Finance from Wharton, equipping me with cutting-edge skills to integrate AI technologies into marketing strategies and financial decision-making. This unique blend of traditional and AI-driven marketing expertise allows me to drive innovative solutions and deliver measurable results.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Demand Generation Specialist
Caseware
Remote
04.2023 - Current
- Developed and executed strategies to increase lead generation and conversion rates through email, content syndication, webinars, and other marketing campaigns.
- Created and implemented B2B demand generation programs to improve customer acquisition and retention.
- Managed the development of website landing pages for lead capture.
- Identified new opportunities for growth through market research and analysis.
- Built relationships with key stakeholders to ensure successful implementation of initiatives.
- Monitored competitors' activities in order to identify potential areas of improvement or expansion.
- Assisted in developing budget plans for all marketing activities related to demand generation efforts.
- Provided regular reporting on ROI metrics associated with each campaign initiative.
- Collaborated with product management team for defining target audience segments for specific campaigns or initiatives.
- Worked closely with sales teams in order to develop targeted messaging and offers that resonated well with prospects.
- Analyzed demand generation campaign performance, targeting key performance indicators to build and refine approaches to optimizing receptivity and interaction from target markets.
- Conducted webinars with current and prospective clients, developing presentation content and delivering live interactive presentations to engage customers and build rapport for company.
- Planned advertising campaigns for online, print and other mediums.
- Supervised creation of marketing materials and collateral.
- Marketed products and services at tradeshows and promotional events.
Account Manager
Caseware
Remote
11.2021 - 04.2023
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Conducted market research to identify potential customers.
- Managed multiple accounts simultaneously while meeting deadlines.
- Drafted proposals outlining services, costs, and benefits for prospective customers.
- Maintained accurate records of all customer interactions in the CRM system.
- Generated leads through cold calling activities.
- Established strong relationships with decision-makers and influencers within client organizations.
- Developed and executed strategic plans to penetrate new markets and acquire new clients.
- Identified upselling and cross-selling opportunities to maximize account growth and revenue generation.
Publicist
Freelance
Sydney, NSW
01.2013 - 07.2021
- Negotiated contracts with vendors such as photographers, graphic designers and videographers needed for projects.
- Responded promptly to inquiries from members of the press regarding clients' products or services.
- Developed creative strategies to generate buzz around upcoming product launches or special events.
- Developed and implemented public relations strategies for clients to increase their brand awareness.
- Compiled weekly reports detailing the progress of each PR campaign.
- Managed social media accounts across various platforms to engage target audiences.
Music Promoter
Various
Australia/UK
06.2003 - 06.2016
- Developed and implemented promotional strategies to increase event attendance.
- Organized and coordinated logistics for events, including venue selection, catering, decorations, transportation, and security.
- Created press releases, marketing materials, and advertisements to promote events.
- Negotiated contracts with vendors for equipment rentals and services.
- Managed budgeting process for each event to ensure cost-effectiveness without sacrificing quality or customer satisfaction.
- Maintained relationships with clients throughout the planning process to ensure their needs were met.
- Established contacts within the industry to secure sponsorships for events.
- Tracked sales figures related to each event promotion campaign.
- Executed creative public relations strategies to effectively increase attendance for events, boosting revenues.
Writer
Fairfax Media - Freelance
Sydney, NSW
01.2012 - 05.2015
- Contributed to Fairfax Media food guides
- Reviewed 19 restaurants over 3 years for Sydney Morning Herald 'Good Food Guide' and 'Pub Food Guide'
- Provided feedback on drafts from other writers as part of peer review process.
Marketing Consultant
Google
Sydney, NSW
10.2009 - 02.2011
- Worked on the 'Innerspace' project for Google Maps
- Conducted research to identify new business opportunities.
- Managed a team of 5 photographers in 3 Australian cities.
- Scheduled and confirmed appointments.
- Followed up with customers after scheduled appointments were completed.
Contributing Writer
The Brag
Sydney, NSW
06.2003 - 06.2005
- Live and album music critic
- Attended press conferences, industry events and other related activities.
- Submitted stories to editors in a timely manner.
Insurance Sales Agent
Westpac
Sydney, NSW
02.2004 - 05.2005
- Top 1% for Westpac 'Future Cover'
- Telemarketing to Westpac customers
- Upsold products to policyholders and potential new clients.
Education
MBA - Business Administration
RMIT University
Melbourne, VIC12-2024
Graduate Certificate - Business Administration
RMIT University
Melbourne, VIC08-2023
Certificate of Specialization - Financial Analysis
Gies College of Business - University of Illinois
Urbana-Champaign, IL06-2023
Diploma - Counseling Psychology
TAFE NSW
NSW12-2018
Certificate - Radio Broadcasting
TAFE NSW
NSW12-2004
High School Certificate -
Leichhardt High School
Leichhardt, NSW12-2003
Skills
- Affiliate marketing
- Team Leadership
- Seasonal campaign development
- Marketing lead generation
- Product launch
- Marketing strategy
- Brand positioning
- Team performance improvement
Affiliations
- Reading about history, politics and food.
- Swimming.
- Being a proud dad.
Accomplishments
- Organized and delivered Caseware's 'CwX APAC' conference in 2023 and 2024.
- Distinctions in MBA courses: Design Thinking for Business, Strategy, Digital Entrepreneurship, Futures Thinking in Design, Design Thinking Challenge: Discover and Define and Design Thinking Challenge: Develop and Deliver.
- Organized, booked and promoted over 200 live shows in multiple cities across the world.
- Secured high profile media placements for numerous clients as a publicist.
Certification
Gies College of Business - University of Illinois Urbana-Champaign
Financial Analysis of Scenarios and Decisions
Issued June 2023
Credential ID: ZLS7AUHSVJJ5
Skills: Managerial Finance
Gies College of Business - University of Illinois Urbana-Champaign
Financial Analysis of Organizations
Issued May 2023
Credential ID: BDBHJS5WJBEB
Skills: Financial Analysis, Corporate Finance
Gies College of Business - University of Illinois Urbana-Champaign
Introduction to Financial Analysis - The "Why?"
Issued May 2023
Credential ID: 5EGHUNG4XWYH
Skills: Financial Analysis
Macquarie Business School
Leading Transformations: Manage Change
Issued June 2023
Credential ID: Z4CNKPJ5BFSM
Macquarie Business School
Negotiation Skills: Negotiate and Resolve Conflict
Issued June 2023
Credential ID: LV4BGS4KULZJ
Macquarie Business School
Storytelling and Influencing: Communicate with Impact
Issued June 2023
Credential ID: F78UTCLCP9ER
The Wharton School
AI Applications in Marketing and Finance
Issued May 2023
Credential ID: Y7N9VTZX8KF8
Skills: Machine Learning, Financial Data, Artificial Intelligence (AI), Marketing AI
UC Irvine
Communication in the 21st Century Workplace
Issued May 2023
Credential ID: 2R7T8NUF2R52
Skills: Leadership, Internal Communications, People Management, Cultural Awareness
Meta
Introduction to Social Media Marketing
Issued May 2023
Credential ID: G39Q4KAUP5X2
Skills: Social Media Marketing, Social Media
Google Digital Garage
Fundamentals of Digital Marketing
Issued March 2023
Credential ID: QP9 U6D NJF
Skills: Marketing Strategy, Digital Marketing, Social Media Marketing, Search Engine Marketing (SEM), Marketing, Mobile Marketing, Online Marketing, Email Marketing
References
References available upon request.
Timeline
Demand Generation Specialist
Caseware
04.2023 - Current
Account Manager
Caseware
11.2021 - 04.2023
Publicist
Freelance
01.2013 - 07.2021
Writer
Fairfax Media - Freelance
01.2012 - 05.2015
Marketing Consultant
Google
10.2009 - 02.2011
Insurance Sales Agent
Westpac
02.2004 - 05.2005
Music Promoter
Various
06.2003 - 06.2016
Contributing Writer
The Brag
06.2003 - 06.2005
MBA - Business Administration
RMIT University
Graduate Certificate - Business Administration
RMIT University
Certificate of Specialization - Financial Analysis
Gies College of Business - University of Illinois
Diploma - Counseling Psychology
TAFE NSW
Certificate - Radio Broadcasting
TAFE NSW
High School Certificate -
Leichhardt High School
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