Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
Hi, I’m

Jasper Clifford-Smith

Vaucluse,NSW
Jasper Clifford-Smith

Summary

Innovative business development and marketing professional experienced in converting and generating sales leads and managing multiple accounts. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities.


I'm a current MBA candidate at RMIT.

Overview

20
years of professional experience

Work History

Caseware Australia

Account Manager and Lead Generation Consultant
10.2021 - Current

Job overview

  • Creating and managing outbound lead generation campaigns
  • Targeting government, large corporate, audit and accounting firms
  • Managing accounts (audit and accounting firms)
  • Successfully led internal cultural initiative on agreeing with customer on scope and urgency of work. The 5 point plan has been successfully rolled out across the company and is now part of Caseware company policy
  • Successfully communicated and sold the Caseware suite of products including Agile Audit, Working Papers, Cloud and Desktop Financials, SQM and IDEA (audit analytics)
  • Planning marketing events and represented the company at SOPAC 2022
  • Taken initiative to identify new industries for prospecting and lead generation, expanding knowledge of Caseware to auditors and financial accountants who haven’t been previously spoken to by the company.

Publicist
01.2013 - 06.2021

Job overview

  • Successfully spearheaded public relations campaigns in music, food and the arts
  • Worked on the rebrand of a hatted Sydney restaurant in 2017
  • Generated impressive results for clients across traditional and social media platforms
  • Built a strong network of contacts in food and music media in Sydney, Melbourne and the UK
  • Successfully built and managed my client base from scratch, resulting in repeat business and over 50 media campaigns for 18 clients.

Event Promoter
06.2003 - 09.2016

Job overview

  • Booked and promoted over 200 music events in Australia, UK and Europe with roughly 50,000 tickets sold and almost $1m gross revenue generated in a very competitive industry
  • Worked with local and international artists overseeing tour management, logistics, technical and press arrangements
  • Managing an ever changing team of freelancers to help create memorable experiences for audiences, artists and venues
  • Helped incubate the early careers of artists who have gone on to achieve big things overseas.

Food Writer
01.2012 - 06.2015

Job overview

  • Regular contributor to the Sydney Morning Herald food guides and Sydney Scoop
  • Over 30 reviews published
  • Great relationships established in the Sydney food and food media scenes which aided my work as a publicist.

Cellarmasters

Wine Sales Consultant
03.2014 - 03.2015

Job overview

  • Direct telesales to Cellarmasters wine club members
  • Managing key relationships, learning what the customers like and knowing what to recommend to them
  • Completed silver and bronze wine tasting certificates
  • Developed a detailed understanding of the world of wine
  • Met with winemakers and through regular tasting and testing was able to assist with any request, no matter how obscure.

Google

Marketing Consultant
10.2009 - 02.2011

Job overview

  • Managing a team of 5 photographers around Australia for the ‘Innerspace’ project for
  • Google Maps
  • Direct telemarketing aspect of the role required booking 25 photo shoots for businesses per photographer, per week
  • Logistics aspect of the role required photographers were equipped with everything they needed, were on time and didn’t have to travel too far between shoots
  • KPI’s were always met and often exceeded.

Westpac

Sales agent
02.2004 - 05.2005

Job overview

  • For Westpac’s ‘Future Cover’ life insurance policy
  • Awarded top seller of the week 9 times from a team of over 50
  • Closed between 2 and 5 deals per day
  • This was my first telemarketing role.

Education

RMIT University
Melbourne, VIC

MBA from Business Administration
12.2024

University Overview

Google Digital Garage
Online

Certificate from Digital Marketing
03.2023

University Overview

TAFE NSW
Bankstown, NSW

Diploma of Counselling from Counselling Psychology
12.2018

University Overview

Skills

  • Prospecting Skills
  • B2B Sales
  • Sales Expertise
  • Market Research
  • Customer Retention Abilities
  • Business Development
  • Problem-Solving Strengths
  • Revenue Quotas
  • Complex Problem-Solving
  • Key Relationship Management
  • Lead Generation
  • Negotiation Tactics
  • Persuasive Techniques
  • Converting Leads
  • Account Acquisition
  • Closing Sales
  • Networking
  • Social Media Platforms
  • Press Releases
  • Critical Thinking
  • Risk Management
  • Public and Media Relations
  • Creative Strategies
  • Administering Social Media Accounts
  • Email Blasts
  • Website Copy
  • PR Performance Metrics
  • Customer Demographics
  • Brand Messaging
  • Coordinate Events
  • Marketing
  • Branding Campaigns
  • Online Media Campaigns
  • Blog Posts
  • Online Copywriting
  • Search Engine Optimization Practices
  • Key Relationships
  • SEM Trend Knowledge
  • Supporting Artists
  • Media Relations
  • Media Development
  • Paid Advertising Coordination
  • New Media Strategy
  • Cold Calling
  • Agent Support
  • Community Outreach
  • Event Planning
  • Campaign Pitching
  • Digital Marketing Proficiency
  • Facebook Expertise
  • Social Media Skills
  • Lead Sales
  • Viral Trends Understanding

Websites

References

References

On request

Timeline

Account Manager and Lead Generation Consultant
Caseware Australia
10.2021 - Current
Wine Sales Consultant
Cellarmasters
03.2014 - 03.2015
Publicist
01.2013 - 06.2021
Food Writer
01.2012 - 06.2015
Marketing Consultant
Google
10.2009 - 02.2011
Sales agent
Westpac
02.2004 - 05.2005
Event Promoter
06.2003 - 09.2016
RMIT University
MBA from Business Administration
Google Digital Garage
Certificate from Digital Marketing
TAFE NSW
Diploma of Counselling from Counselling Psychology

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Jasper Clifford-Smith