Jatin Kharb
Neutral Bay
Summary
Strategic business executive with 19+ years of global experience driving growth and transformation for leading fashion and lifestyle brands; with deep expertise in Omni-Channel Buying & Merchandising, Go-To-Market Strategy, Digital Marketing, and People Leadership. Proven ability to deliver measurable business results by leading cross-functional teams, optimising operations, and implementing consumer-centric strategies that increase profitability and elevate brand equity. Passionate about responsible leadership and fostering high-performance cultures—empowering teams to drive outcomes, streamline processes, and deliver exceptional consumer experiences.
Overview
18
18
years of professional experience
Work History
General Manager - Australia and New Zealand
Vetra Furniture
01.2024 - Current
- Spearheaded the launch of Vetra’s outdoor furniture line in Australia, establishing the brand as a recognised B2B market player within the first year.
- Developed and executed market entry and growth strategies, resulting in accelerated market share gains across Australia and New Zealand.
- Negotiated and secured strategic partnerships with leading hotels, resorts, and suppliers, improving supply chain efficiency and expanding product offerings.
- Leading the launch and growth of Vetra Furniture in ANZ region, establishing it as a key player in the B2B market space
Director Omni Channel – Head of Buying & Merchandising
adidas
01.2021 - 09.2022
- Part of the leadership team, I was leading the omni channel team (of 20+ FTEs) & covered all sales channels to ensure a seamless Omni channel brand experience for the consumers.
- Designed and implemented omni-channel merchandise strategies for adidas, Originals, and Reebok, driving record-breaking like-for-like growth and achieving the highest Full Price Sell Through (66%) in adidas India history.
- Developed and rolled out a range efficiency model across 20+ emerging markets, delivering a 0.8% margin improvement.
- Pioneered the adoption of ‘WhatsApp for Business’ in brick-and-mortar stores, enhancing customer engagement and sales conversion.
- Built and led a high-performing team (20+ FTEs) through targeted recruitment, restructuring, and coaching.
- Recognised with the MD’s “COLLABORATION” Gold Award (2021) for outstanding cross-functional leadership.
Head of Product & Marketing
adidas
01.2016 - 12.2020
- Developing and executing the overall product and marketing strategy, managing the product development process, fostering cross-functional collaboration, and optimising business performance.
- Instrumental in driving top-line and bottom-line growth story in India.
- Delivered highest gross margin of 64.3% for 2019, achieved growth of 10% points in Gross Margins.
- Introduced margin ranking mechanism to drive profitability.
- Revamped Reebok Running Squad as the biggest running community in India (120,000+ members).
- Instrumental in successfully launching “FITNESS FEST” (Unrest).
- Awarded MD’s Gold Award for Creativity (2020) and Emerging Markets Key Player Award (2018).
Head Buying and Merchandising - Reebok
adidas
11.2011 - 12.2015
- Instrumental in revamping Reebok business in India.
- Set up a global merchandising framework, transforming the buying process and streamlining operations.
- Achieved 64% full price sell-through.
- Developed a fully integrated ordering tool for both Adidas and Reebok.
- Transforming the buying process by streamlining and simplifying the process.
Head Retail Operations, APAC
United Colors of Benetton
07.2007 - 09.2011
- Led the sales and retail business in Australia, New Zealand, Singapore, Malaysia, Thailand, Philippines & Vietnam for UCB, O12 & Sisley brands – with P&L responsibility, consistently achieving EBIT, sales, and gross margin targets across Southeast Asia and Australia/New Zealand, while developing and executing retail operations strategies for all SEA and ANZ regions.
- Launched UCB’s flagship store in Melbourne (6,000 sqft) and the first EBO in Singapore (Orchard Street).
- Achieved 117.2% of wholesale business targets in the first year.
- Increased the Full Price Sell Thru (FPST) from 40% to 70% in Singapore & Malaysia.
- Opened 12 new stores and relocated 7 stores in Singapore and Malaysia.
- Nominated for the All India Young Managers Competition (AIMA).
Education
Masters in Fashion Management MBA -
National Institute of Fashion Technology
01.2007
Bachelor of Commerce, B. Com (Hons.) - undefined
Delhi University
01.2002
Skills
- Business Strategy and Transformation
- Buying & Merchandise Strategy
- P&L Ownership
- Leadership and People Management
- Cross-functional and global collaboration
- Digital acceleration and Consumer insights
Timeline
General Manager - Australia and New Zealand
Vetra Furniture
01.2024 - Current
Director Omni Channel – Head of Buying & Merchandising
adidas
01.2021 - 09.2022
Head of Product & Marketing
adidas
01.2016 - 12.2020
Head Buying and Merchandising - Reebok
adidas
11.2011 - 12.2015
Head Retail Operations, APAC
United Colors of Benetton
07.2007 - 09.2011
Bachelor of Commerce, B. Com (Hons.) - undefined
Delhi University
Masters in Fashion Management MBA -
National Institute of Fashion Technology
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