Jayani Sawbhagya

E-commerce Strategy Development & Implementation

• Develop and implement comprehensive e-commerce strategy to increase online bookings and drive revenue growth.

Data Analysis & Reporting

• Evaluated revenue and booking data across digital platforms to identify key performance drivers, generating detailed reports on web analytics that highlight strengths and opportunities for improvement, informing strategic decisions for stakeholders.

Pricing Strategy Management

• Implemented pricing strategies across all distribution channels, including Brand Web, third-party sites (OTAs), and Global Distribution Systems (GDS) for 13 properties.

Digital Marketing Campaigns

• Supported the planning and execution of digital marketing campaigns to enhance brand awareness and drive traffic to hotel online platforms, leveraging SEO, SEM, email marketing, and social media to optimize digital presence.

Content Coordination & Strategy

• Coordinated with the marketing team to ensure the accuracy, timeliness, and engagement of the hotel's online content, including website information and social media. Assisted in creating the digital and social media strategy.

Performance Analysis

• Assisted in analyzing data related to e-commerce performance, digital marketing campaigns, and website analytics to identify trends and areas for improvement.

Customer Interaction Management

• Managed customer interactions on digital platforms, addressing inquiries, feedback, and reviews promptly and professionally.

Market Communication

• Communicated with market managers of key OTAs to discuss performance, growth improvement, and market trends

• Managed e-commerce activities for 11 properties, including 3 resorts and 7 boutiques in Sri Lanka, and 1 resort in the Maldives.
• Prepared revenue budgets and forecasts, providing actionable revenue insights for the company.
• Maintained the brand website by managing content and uploading promotions to enhance visibility and engagement.
• Coordinated and executed special credit and debit card bank offers to promote properties and increase bookings through the brand site.

Company Overview: Managing revenue for Quest Liverpool Apartment Hotels, located in Sydney, Australia with an annual turnover of $4.6M

• Manage inventory controls on channel manager and implementing rate inventory controls
• Develop, monitor, and adjust sales and pricing strategies
• Contributed to an increase in online sales by 9% YOY from FY17 to FY18 through the use of marketing campaigns
• Analyze past and present trends and makes recommendations for future strategies
• Manage E-Commerce sales and conduct promotions on online channels
• Communicate with market managers of key OTA's for performance/growth improvement
• Managing and coordinate all Inbound reservations by mail and over the phone
• Work with the management to ensure committed high yield dates are managed effectively through sales and marketing teams and strategies are made accordingly through the use of online campaigns, online pricing,
• Perform daily, weekly, monthly revenue analysis to the team to highlight performance
• Conducting weekly sales meeting with the Revenue Manager and GM of the property
• Established strong client relationships, negotiating contracts to maximize overall company earnings.

• Process reservations of Corporate Sales by mail and over the phone
• Processes cancellations and modifications and promptly relay this information to the front desk
• Tracks future room availability based on reservations and helps develop forecasts for room revenue and occupancy
• Creates and maintains reservation records by date of arrival
• Prepare sales production reports, letters of confirmation and Invoicing
• Assist the sales team with administrative tasks, including scheduling meetings, preparing reports, and managing correspondence.