Jayde Brown

Lead digital strategist and eCommerce platform manager for 40 national holiday communities.

• Delivered the company's most expansive integrated marketing campaign to date, spanning six weeks during the summer of 2023-2024, culminating in remarkable achievements:

- A 40% surge in website traffic, accomplishing the record for the highest number of users ever.

- Generation of $26 million in revenue

- 19 million digital impressions

- An 11% uptick in email subscribers

- Achieved a 15% increase in ROAS

• Strategise, develop and execute digital marketing campaigns across diverse channels, including SEM, SEO, social media, email, CRM, content, and display advertising.
• Manage the day-to-day operations of the e-commerce platform, ensuring accurate product listings and effective promotions, resulting in a 20% increase in average order value.
• Analysed customer data to identify trends and opportunities, resulting in the implementation of personalised product recommendations and a $1.2M / 25% increase in cross-selling and upselling.
• Implemented targeted marketing campaigns that drove a 25% increase in website traffic and a 15% increase in customer engagement.
• Led marketing professionals, offering mentoring and coaching to build knowledge and skills.

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and 12% increase in leads.

• Implemented widespread media campaigns that included exposure state-wide, nationally and internationally in digital, radio and print media
• Optimised e-commerce campaigns through A/B testing to increase online sales.
• Managed digital projects from initial concept through final implementation and live monitoring.

• Built, deployed and maintained Shopify platform.
• Managed influencers and brand activations to promote and engage in brand activities.

• Develop, execute and measure the success of marketing campaigns aimed to increase membership numbers and leads.
• Manage and maintain an engaging digital presence through social media channels and the distribution of email marketing via CRM database.