Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jayde Walker

Arts, Entertainment & Media Specialist
Portarlington,VIC

Summary

Experienced Marcomms Professional with over 24 years of experience in Media, Entertainment and the Arts. Excellent reputation for delivering business results to objective and stakeholder management.

Overview

23
23
years of professional experience
17
17
years of post-secondary education

Work History

Head of Partnerships

Melbourne Symphony Orchestra
Southbank, Victoria
03.2019 - Current

Key Duties

  • Established and led the Corporate Partnership Team (2 direct reports), including forecast revenue targets and milestones, process and operations, resourcing and development
  • Responsible for New Business development and prospecting, including retention of existing partners
  • Engagement and relationship management of approx. 42+ partners per annum
  • Regular engagement and reporting to MSO Board and MSO Foundation Committee

Key Achievements

  • Maintained 76% of existing partners during COVID-19 business downturn, including Principal Partner Emirates
  • Exceeded 2021 budget targets by 20%
  • Increased investment of key Premier and Major partners YOY

Group Content Partnerships Director

The Story Lab (Dentsu Aegis)
South Melbourne, Victoria
03.2018 - 07.2019

Key Duties

  • Established and managed the Melbourne Content Partnership team (3 direct reports)
  • Responsible for meeting Melbourne revenue targets by identifying new business opportunities and retaining existing client base
  • Leading strategic partnership recommendation and response for Dentsu Aegis media brand clients. Key clients on retainer included Disney, Mondelez-Cadbury, Medibank, Holden, BMW, L'oreal, Twinings and Beacon Lighting

Key Achievements

  • Exceeded Melbourne 2018 revenue targets by 20%, contributing to an overall group revenue increase of 53% YOY
  • Increased new business for The Story Lab in Melbourne by 40% YOY

Campaign Manager

Deakin University
Burwood, Victoria
02.2015 - 01.2018

Key Duties

  • Established and managed Central Marketing’s campaign team (6 direct reports)
  • Development of annual campaign strategy and campaign planning cycles
  • Development and delivery of over 60 national integrated campaigns across a 32 month period
  • Managed annual campaign budget of approx $6M per annum
  • Launched Deakin’s first brand campaign in 4 years, ‘Think Young’

Key Achievements

  • Increased overall Open Day attendance +4.5% (2015) and +11% (2016)
  • Think Young brand campaign resulted in 11% overall brand awareness and +7% brand consideration amongst key school leaver and non-school leaver audience segments

Awards

  • Winner – 2015 Vice Chancellor’s Award for Outstanding Contribution Through Innovation
  • Winner – Central Marketing MMM Gold Award August 2016
  • Winner – 2016 IABC Australia Bronze Quill Excellence Award: Special Events
  • Winner – 2016 IABC Global Gold Quill Merit Award: Special Events Winner – 2017 State AMI Excellence in Marketing Award for Creativity in Brand, Product or Service Marketing
  • Winner – 2017 State AMI Excellence in Marketing Award for Brand Revitalization
  • Winner – 2017 State AMI Excellence in Marketing Award for Consumer Research Insights
  • Winner – 2017 Vice Chancellor’s Award for Outstanding Contribution through Innovation

7RED Snr Exec - Strategic Integration & Planning

Seven Network
Docklands, VIC
03.2011 - 12.2014

Key Duties

  • Strategy, planning and development of national integrated omnichannel marcomms campaigns for blue chip sales clients (investment $1M+)
  • Development of pitch and presentation to agencies/clients
  • Negotiation of entitlements and fees with production, talent, sales teams and third party creative suppliers
  • Budget management and delivery of legal agreements

Key Achievements

  • Provided channel tactics for several award-winning campaigns, including Cussons ‘Radiant Returns’, CGU ‘David’s Story’ and Myer ‘Giftorium’
  • State and National finalist - 2014 AMI Excellence in Marketing Award for Consumer Research Insights

Senior Publicist

Seven Network
Docklands, Victoria
04.2007 - 03.2011
  • Earned media promotion (national and state) of News and Current Affairs, Competitive Reality and Reality/Docudrama
  • Programs included: Beauty and the Geek Australia, The Amazing Race Australia, Gladiators, Seven News, Sunrise, Today Tonight, Sunday Night and All Saints

Publicist

Nine Network
Docklands, VIC
01.2004 - 04.2007

Key Duties

  • Earned media promotion (national and state) of news and current affairs, major events, sport and game shows.
  • Programs included: 2006 Melbourne Commonwealth Games, TV Week Logie Awards, Berts Family Feud, The Footy Show (NRL and AFL), Temptation

Key Achievements

  • Promoted to lead the Brisbane publicity department (covering four local markets) in 2006
  • Promoted to national publicist in the Melbourne publicity department Interim Melbourne Publicity Manager for approx. 6 weeks

Journalist

The Queensland Times
Ipswich, QLD
01.2000 - 12.2004

Key Duties

  • Multiple reporting and editing roles, including daily news Reporter, day Sub-Editor and Advertorial Coordinator
  • Editor of 3 x monthly lifestyle mastheads and 3 x weekly entertainment/lifestyle magazine liftouts

Key Achievements

  • Initiated rebrands of 'Total Woman' monthly lifestyle masthead and weekly Drive/Real Estate liftout guides

Education

High School Diploma -

Clayfield College
Brisbane, Queensland
01.1992 - 12.1996

Bachelor of Arts - Journalism

University of Queensland
Brisbane, Queensland
01.1997 - 12.1999

Master of Business - Integrated Marketing Communications

Queensland University of Technology
Brisbane, Queensland
01.2003 - 12.2006

Graduate Diploma of Psychology - Psychology

Monash University
Melbourne, Victoria
01.2008 - 12.2011

Certificate IV in Design - Graphic Design

Shillington College of Graphic Design
Melbourne, Victoria
01.2015 - 12.2015

Skills

    Relationship Management

Ideation & Development

Content Creation

Negotiation & Packaging

Arts, Media & Entertainment Specialist

Timeline

Head of Partnerships

Melbourne Symphony Orchestra
03.2019 - Current

Group Content Partnerships Director

The Story Lab (Dentsu Aegis)
03.2018 - 07.2019

Campaign Manager

Deakin University
02.2015 - 01.2018

Certificate IV in Design - Graphic Design

Shillington College of Graphic Design
01.2015 - 12.2015

7RED Snr Exec - Strategic Integration & Planning

Seven Network
03.2011 - 12.2014

Graduate Diploma of Psychology - Psychology

Monash University
01.2008 - 12.2011

Senior Publicist

Seven Network
04.2007 - 03.2011

Publicist

Nine Network
01.2004 - 04.2007

Master of Business - Integrated Marketing Communications

Queensland University of Technology
01.2003 - 12.2006

Journalist

The Queensland Times
01.2000 - 12.2004

Bachelor of Arts - Journalism

University of Queensland
01.1997 - 12.1999

High School Diploma -

Clayfield College
01.1992 - 12.1996
Jayde WalkerArts, Entertainment & Media Specialist