Jayde Walker

Key Duties

• Established and led the Corporate Partnership Team (2 direct reports), including forecast revenue targets and milestones, process and operations, resourcing and development
• Responsible for New Business development and prospecting, including retention of existing partners
• Engagement and relationship management of approx. 42+ partners per annum
• Regular engagement and reporting to MSO Board and MSO Foundation Committee

Key Achievements

• Maintained 76% of existing partners during COVID-19 business downturn, including Principal Partner Emirates
• Exceeded 2021 budget targets by 20%
• Increased investment of key Premier and Major partners YOY

Key Duties

• Established and managed the Melbourne Content Partnership team (3 direct reports)
• Responsible for meeting Melbourne revenue targets by identifying new business opportunities and retaining existing client base
• Leading strategic partnership recommendation and response for Dentsu Aegis media brand clients. Key clients on retainer included Disney, Mondelez-Cadbury, Medibank, Holden, BMW, L'oreal, Twinings and Beacon Lighting

Key Achievements

• Exceeded Melbourne 2018 revenue targets by 20%, contributing to an overall group revenue increase of 53% YOY
• Increased new business for The Story Lab in Melbourne by 40% YOY

Key Duties

• Established and managed Central Marketing’s campaign team (6 direct reports)
• Development of annual campaign strategy and campaign planning cycles
• Development and delivery of over 60 national integrated campaigns across a 32 month period
• Managed annual campaign budget of approx $6M per annum
• Launched Deakin’s first brand campaign in 4 years, ‘Think Young’

Key Achievements

• Increased overall Open Day attendance +4.5% (2015) and +11% (2016)
• Think Young brand campaign resulted in 11% overall brand awareness and +7% brand consideration amongst key school leaver and non-school leaver audience segments

Awards

• Winner – 2015 Vice Chancellor’s Award for Outstanding Contribution Through Innovation
• Winner – Central Marketing MMM Gold Award August 2016
• Winner – 2016 IABC Australia Bronze Quill Excellence Award: Special Events
• Winner – 2016 IABC Global Gold Quill Merit Award: Special Events Winner – 2017 State AMI Excellence in Marketing Award for Creativity in Brand, Product or Service Marketing
• Winner – 2017 State AMI Excellence in Marketing Award for Brand Revitalization
• Winner – 2017 State AMI Excellence in Marketing Award for Consumer Research Insights
• Winner – 2017 Vice Chancellor’s Award for Outstanding Contribution through Innovation

Key Duties

• Strategy, planning and development of national integrated omnichannel marcomms campaigns for blue chip sales clients (investment $1M+)
• Development of pitch and presentation to agencies/clients
• Negotiation of entitlements and fees with production, talent, sales teams and third party creative suppliers
• Budget management and delivery of legal agreements

Key Achievements

• Provided channel tactics for several award-winning campaigns, including Cussons ‘Radiant Returns’, CGU ‘David’s Story’ and Myer ‘Giftorium’
• State and National finalist - 2014 AMI Excellence in Marketing Award for Consumer Research Insights

• Earned media promotion (national and state) of News and Current Affairs, Competitive Reality and Reality/Docudrama
• Programs included: Beauty and the Geek Australia, The Amazing Race Australia, Gladiators, Seven News, Sunrise, Today Tonight, Sunday Night and All Saints

Key Duties

• Earned media promotion (national and state) of news and current affairs, major events, sport and game shows.
• Programs included: 2006 Melbourne Commonwealth Games, TV Week Logie Awards, Berts Family Feud, The Footy Show (NRL and AFL), Temptation

Key Achievements

• Promoted to lead the Brisbane publicity department (covering four local markets) in 2006
• Promoted to national publicist in the Melbourne publicity department Interim Melbourne Publicity Manager for approx. 6 weeks

Key Duties

• Multiple reporting and editing roles, including daily news Reporter, day Sub-Editor and Advertorial Coordinator
• Editor of 3 x monthly lifestyle mastheads and 3 x weekly entertainment/lifestyle magazine liftouts

Key Achievements

• Initiated rebrands of 'Total Woman' monthly lifestyle masthead and weekly Drive/Real Estate liftout guides