Jay-Jay Jenkins

Promoted to General Manager within 2 years after delivering significant business growth and operational improvements. Initially hired as Business Development Manager to increase profitability, I achieved consistent results through driving sales, modernizing marketing, improving customer experience, and optimizing business practices.

Key Achievements & Responsibilities

• Sales Leadership: Head of Sales; built, hired, and trained a high-performing sales team, achieving record-breaking membership growth. Personally developed and executed effective cold-calling scripts, face-to-face sales strategies, and online sales funnels.
• Digital Marketing & Branding: Designed and executed comprehensive digital and print marketing campaigns. Managed Meta (Facebook & Instagram), Google Ads, and partnership campaigns, generating consistent inbound inquiries and online sales.
• Web Development: Solely responsible for building and maintaining the company website, including custom-coded membership gateways using CMS, HTML, CSS, and JavaScript—ensuring a seamless customer experience.
• Revenue Growth: Implemented favorable pricing structures and membership yield strategies, directly increasing per-member profitability while balancing customer satisfaction.
• Operational Improvements: Introduced digital contracts, online inquiry/cancellation/suspension forms, and streamlined internal procedures to improve efficiency and customer experience.
• Customer Experience: Maintained strong member relationships, built a positive club culture, and drove referral campaigns. Oversaw customer billing with overdue rates consistently under 2%. Delivered conflict resolution and complaint management, supporting an average 4.7/5 star member rating.
• Staff Training & Development: Taught consultative selling techniques, delivered staff training, and implemented performance development plans to enhance team capability.
• Reporting & Strategy: Produced monthly and annual reports for executive decision-making, evaluated business performance against goals, and adjusted strategies to maximize outcomes.
• Industry Engagement: Represented Jindalee Fitness at conferences and industry events, negotiated and signed client contracts, and integrated product updates into marketing messages to boost engagement.

Founded and scaled a teeth whitening and oral care brand from concept to international success. Starting with $5,000 in capital, built a diverse product suite (LED whitening kits, pens, toothpaste, toothbrushes, serums) and achieved rapid growth to $900K in the first year and $1.4M in the second year, with profit margins exceeding 65%. Business sold in 2019.

Key Achievements & Responsibilities

• E-Commerce Growth: Grew to 300,000+ customers worldwide with a strong presence across B2C and B2B channels.
• Digital Marketing & Branding: Drove 500%+ ROI through digital ads, influencer marketing, and innovative social campaigns. Built a combined 150K+ social media following within 12 months.
• Retail Expansion: Negotiated national retail partnerships, securing placement in Priceline stores across Australia. Achieved #1 selling dental product in flagship locations (Queen St, Chermside, Indooroopilly) for two consecutive years (2016–2018).
• Global Reach: Expanded international distribution, establishing stockists in the USA, Europe, and Philippines.
• Business Development: Oversaw end-to-end operations, including product design & manufacturing, website development, e-commerce platform optimization, warehousing, B2B & B2C sales, contracts, logistics, and hiring.
• Operational Excellence:
  Optimized fulfillment strategies to reduce costs while maintaining high customer satisfaction.
  Used Google Analytics, A/B testing, and conversion tracking to refine marketing campaigns and improve UX/UI.
  Designed and developed custom landing pages, vendor integrations, and app enhancements to scale e-commerce performance.
• Brand Strategy: Established brand positioning, values, and tone of voice, integrating design and customer experience into every touchpoint.

Founded and successfully scaled a boutique yoga studio, overseeing all aspects of business development from concept to sale. Combined entrepreneurial vision, design skills, and marketing expertise to transform a renovated space into a thriving wellness community of 350+ active members, with an average membership yield of $35 per week.

Key Achievements & Responsibilities

• Business Development: Established the studio from the ground up, managing renovations, lease agreements, and operational setup.
• Team Leadership: Recruited, hired, and managed a team of qualified yoga instructors, creating a supportive and high-performance culture.
• Marketing & Growth: Designed and implemented the brand identity, website, and marketing campaigns. Utilized digital marketing and community outreach to drive consistent member acquisition and retention.
• Revenue Growth: Grew membership base to 350+ members, delivering sustainable revenue and profitability prior to sale.
• Customer Experience: Cultivated a welcoming and community-focused atmosphere, ensuring member satisfaction and strong retention rates.
• Exit: Successfully sold the business after establishing a stable and profitable operation.

Successfully led and motivated a sales team to consistently exceed performance targets, combining effective leadership with customer-centric strategies. Focused on building strong client relationships, driving revenue growth, and maintaining a culture of accountability and success.

Key Achievements & Responsibilities

• Team Leadership: Provided motivational coaching and implemented performance-based incentives, resulting in higher team productivity and morale.
• Sales Strategy: Developed and executed effective sales strategies that increased revenue and consistently met or exceeded quarterly sales targets.
• Performance Management: Organized regular sales meetings to review progress, share best practices, and set clear, achievable goals.
• Customer Relationships: Built and maintained long-term client relationships through excellent customer service, needs-based solutions, and consistent follow-ups.
• Conflict Resolution: Handled customer issues promptly, ensuring quick resolutions and high levels of client satisfaction.
• Business Growth: Expanded customer base by identifying new opportunities and tailoring services to meet evolving client needs.