Jay-Jay Jenkins

Jindalee Fitness is a large 6,500 sqm health and wellness facility in Brisbane. A medium-sized business, boasting over 50 staff members, hired me as a Business Development Manager with a particular focus on increasing company profit. This I achieved through a variety of changes, including dramatic improvement to online and in-person membership sales, digital marketing, new staff hires, staff training, and streamlining business practices.

Notable Achievement: Promoted to General Manager within 2 years.

www.jindaleefitness247.com.au

• Head of Sales. Personally hired and trained sales team, setting new records for the company and driving up profits. Specialties include cold calling (developing and executing highly effective cold calling scripts), face-to-face membership sales, online sales, member relationship building, and customer service.
• Solely responsible for building and maintaining the company website, coding highly effective membership gateways through knowledge of CMS, HTML, CSS, and JavaScript. Customer experience is key!
• Head of Marketing. Built and designed the entire digital and print marketing strategy, with comprehensive digital ad targeting campaigns through Meta (Facebook and Instagram), Google, and partners, with a sole focus on driving inquiries and sales through our online membership portal, driving traffic into the club, accomplishing objectives, and boosting long-term profitability.
• Developed and implemented favorable pricing structures, balancing company objectives against customer targets. Used these structures to directly increase profits on a per-member basis, driving up membership yield.
• Developed new proposals, contracts, and procedures to draw in more clients and streamline work operations. These include user-friendly membership contracts, company policies, digital inquiry, digital cancellation, and digital suspension forms. Trained staff appropriately.
• Responsible for customer relationships within the club. Built and maintained a positive atmosphere, and drove successful member referral campaigns.
• Responsible for customer billing. Resolved conflicts and personally responsible for maintaining an overdue percentage under 2%.
• Responsible for resolving conflicts within the club on a daily basis. These include general complaints, conflicts between members, billing, and contracts. Maintained customer satisfaction and an average review of 4.7/5 stars.

Other notable achievements:

• Taught consultative selling techniques to new and existing staff members to build expertise.
• Completed and submitted monthly and yearly reports to support executive decision-making.
• Negotiated, prepared, and signed contracts with clients.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Represented company and promoted products at conferences and industry events.
• Evaluated performance against goals and implemented appropriate development plans.

Weybridge is a cloud solutions company focused on digital transformation. They assist companies with cloud migration, data security and architectural changes. My role in this company was to hire and mentor the digital marketing team, strategize and spearhead campaigns across Facebook & Google suites, EDM and assist in B2B sales.

www.weybridgepartners.com

• Created online sales funnel, website & landing pages to capture customer data and assist with sales enquiries.
• Increased engagement across digital advertisements, leading to more enquiries and higher conversion rate.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
• Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
• Utilized Google Analytics to set up, monitor and analyse content success and identify opportunities for content improvement.

Built Hello Smile Teeth Whitening company from the ground up. The full product suite includes teeth whitening LED, teeth whitening pens, whitening toothpaste, toothbrushes, and whitening serum.

With an initial capital of $5,000, we designed, negotiated, and developed our product into an e-commerce powerhouse with revenue of $900k in the first year, to $1.4M in the second year, with profit margins over 65% - using purely online marketing and B2B sales.

@thehellosmile www.thehellosmile.com

• Over 300,000 customers worldwide.
• Grew social media following to over 150K on combined Facebook and Instagram accounts within 1 year of operation.
• Used innovative digital and influencer marketing to achieve 500%+ ROI.
• Expanded worldwide presence, with stockists in Europe, USA, and Philippines.
• Used B2B and face-to-face selling techniques to negotiate the stocking of our product in store with Pricelines throughout Australia.
• Number 1 selling dental product in Priceline Queen St, Chermside, and Indooroopilly, Brisbane for 2 years running, 2016-2018.
• Responsible for the entire development process of the business. Including: product design and development, website development, wholesaling, B2B sales, B2C sales, e-commerce platform development, warehouse management, manufacturer negotiations, marketing, design, contracts, logistics, hiring, and customer service.
• Sold business in 2019.

Other notable achievements:

• Optimized e-commerce fulfillment strategy to minimize costs, while maximizing profits and customer satisfaction.
• Leveraged Google Analytics and A/B testing to monitor the effectiveness of online marketing strategies, website content, and user experience.
• Developed and executed e-commerce positioning, values, tone of voice, and design elements to bring value and convenience to customers.
• Customized e-commerce platforms by building new products, designing landing pages, and integrating new vendors and apps to further enhance website UI and UX.

• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
• Increased sales revenue by developing and implementing effective sales strategies.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Built long-lasting client relationships through excellent customer service and consistent followups.