Jayne Elizabeth Rais

• Leading a team of 9 across In Store Formats (Store Development) and most recently Local Area Marketing (March 2025)
• Agile - Chapter Lead & COE Lead
• Increased brand awareness by developing and implementing strategic marketing campaigns in local communities - nationally.
• Collaborated with Commercial & Trade teams to develop integrated local campaigns that increased sales growth of targetted stores.
• Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
• Drive localised store formats to address local demography and drive sales in New, Renewal and Retention stores.
• Deliver and develop strategic commercial tailoring programs - ie: Category growth programs (Personal Care & Baby, Non-Food, Fresh, Grocery)
• Analysis of competitor landscape to identify potential opportunities and combat campaigns.
• Established strong relationships and networking with Senior Leaders - contributing to Delivery Offices & SteerCos as a Marketing leader.
• Implemented data-driven decision-making processes (Behavioural Science) to guide innovative marketing strategies.
• Spearheaded the updates of compelling collateral materials that effectively communicated the brand''s value proposition which has evolved in recent years.

Achievements:

• Lead a team of high performers - receiving accolades for the highest performing marketing team in Woolworths Supermarkets
• Launched over 80 New and Renewal stores
• LAM campaigns for New & Renewal stores
• Built team from 1 to a team of 9, taking on responsibility of the Local Area Marketing team and redeveloped the strategy and communications toolkit
• Launched new Format Stores - Woolworths Double Bay, Mount Druitt, Crows Nest, Cabramatta, Port Adelaide

• Deliver projects on time, on budget and to expected quality. Namely DO projects such as Minimum Life on Receipt, Space for Sales (delivering POS in the Chiller to mitigate stock loss and drive sales across the Chiller TD)
• Manage a range of stakeholders (Category, DC, Supply Chain, Capacity Planning, Stores, Marketing, Logistics, Change Management, FoodCo) to deliver on Stock Loss target and drive business transformation
• Support pricing and program implementation in collaboration with Store Enablement team
• Track program delivery through return on investment and reduction in Stock loss within stream
• Work alongside Business Analysts to ascertain business gaps and drive commercial initiatives to deliver to the bottom line
• Achievements:
• Built solid stakeholder relationships with MM’s & Category Managers to deliver stock loss KPI’s in the Chiller area
• Delivered a Space for Sales and Aisle Relay project on time and within budget in collaboration with MM, CM, MSP to drive a ~4% stock loss reduction in pilot stores
• Delivered an E2E project and BCG level diagnostic pack after a 2-week study in Woolworths Melton to ascertain root cause issues driving loss in Long Life

• Project manage all key business initiatives (campaign, in store marketing, projects) from inception through to execution
• Manage all business stakeholders from Supply Chain, NPD, Finance to deliver projects on time and on budget
• Calculate ROICs in collaboration with Finance teams to prove effectiveness of projects and drive improvement through future project pipeline to drive business growth
• Responsible for developing brand strategy and marketing plans, to drive positioning, retail promotions and strengthen consumer engagement
• Lead and develop the Brand team of 2, and growth of the team to introduce Digital functions into the brand team
• Deliver incremental Business Projects (Delivery initiatives, Alcohol, Oporto Sobre Rodas (Oporto on wheels)
• Develop new product alongside the NPD team to support business outcomes and reposition the brand out of Fast Food into a Fast Casual Portuguese dining destination
• Lead relationships with all partnering suppliers (Coca Cola and Unilever), media agencies (Bohemia and Mindshare) and creative partners (Glue Society and HOST).
• Achievements:
• Champion the Oporto Alcohol Project (PMO | Project Management Office Lead) and developed a strategic business case to secure $500k in Capex in order to successfully launch our first Oporto Alcohol store in Hawthorn Victoria. Weekly reporting on time and on budget to PMO team and the CEO.
• Improve Social Media engagement scores by 100% through bringing the management of Social channels into the Brand team from a separate digital function
• Successful onboarding new agency partners and suppliers into the Oporto brand with immersive introduction sessions to ensure a true and fruitful partnership

• Lead and develop the Marketing team to translate creative ideas to deliver commercial outcomes.
• Lead and recruit team of 4 to deliver on all ATL, Digital, Social, Local Marketing and PR.
• Manage a marketing budget of $9m
• Brief in house designers, external creative teams, agencies, and media and thread in store messaging throughout all other communications.
• Expert Management skills of all external relationships and agency partnerships (Media, Digital, SEO & SEM, PR, Print, CRM, Shopping Centres.) Build meaningful relationships with all partners to drive the best possible outcomes for the business and brand.
• Local Marketing management and strategy development. Management of Shopping Centre and Landlord relationships to ensure BIG W is present through all shopping centre and local channels.
• Manage relationships with cross-functional groups (Buying & Merchandising, Quality, Supply Chain and Retail Operations) to ensure that the marketing approach is meeting the needs of the customer.
• Leading, developing and coaching the Marketing team to ensure that they understand market needs and are developing on a personal and professional level.
• Achievements:
• Brief and execute the BIG W Mother’s Day 2-day campaign in 2 weeks.
• Support a business wide transformation, leading the marketing team through a significant change with an ability to keep focused, motivated and passionate about achieving business results.

• Lead a high performing team of 2 and management of a $3m budget
• Project manage and execution of end to end campaigns, marketing and events to in store.
• Manage agency, print and procurement relationships and all internal stakeholders to deliver on commercial outcomes.
• Support the management of AAEC plans by collaborating with the commercial Buying team to deliver sales results and adhere to the brand guidelines.
• Spearhead ideas for seamless execution in store and Project Manage execution in ATL, online and social media to drive foot-traffic and sales.
• Conduct a thorough post analysis of each campaign collecting insights from customers, stores and the business to provide a holistic understanding of performance, with a focus on key learnings and action for improvement.
• Brief in house designers, external creative teams, agencies, and media and thread in store messaging throughout all other communications.
• Achievements:
• A Senior Team Lead in Marketing Operations, successfully completed the relief of the Head of Marketing Operations role, reporting direct to the GM of Marketing & Online, lead a team of 8 and delivered on further Marketing requirements; namely Events, Brochure operations, Distribution, VM and Permanent Point of Sale. (Jan 15, Nov 15, Jan 16.)
• Built new relationships with new, more innovative vendors to deliver revolutionary POS and campaigns into store.
• Develop POS kits that were fit for purpose, reusable and thus, saved the business significant investment each year (>$500k)
• Strategise and deliver an action aisle endcap program aligned to the greater marketing strategy.
• Champion a step change in strategy for store placements and tap into research resources to better plan stores with an objective of increasing basket size.
• Lead BIG W pop up retail and experiential in centre events. Day to day liaison with centre partners (Westfield, AMP, GPT) and vendors to drive mall activity and introduce a fresh new way to shop BIG W.
• Drive in store media and on-sell to vendors to drive revenue.

• Build relationships and manage day-to-day liaison with various centre marketing managers to ensure BIG W has strong exposure in centre, and via local marketing avenues.
• Develop, project manage and drive experiential activations in store and in centre during key retail periods.
• Review post analysis for all activations and engagement with research teams to deliver updates to senior management.
• Identify solution based strategies and marketing activities to drive traffic/sales in targeted stores and plan an approach to overcome performance hurdles.
• Effectively brief internal designers, external vendors and agencies, establish partnerships and present new innovative ideas and plans to drive sales and brand awareness.
• Achievements:
• Oversee flawless execution of experiential activity including co-ordination of all stakeholders and partners. (Toy Sale 2013)
• Officially launched the BIG W Brookside, Redbank, Melton and Craigieburn stores with a strong local marketing campaign and engaging launch events to deliver sales in excess of $300k on opening day
• Built up a Centre Marketing database from scratch. BIG W was present in all free Shopping Centre marketing opportunities
• Launched BIG W Pop up retail (BIG W Christmas partners with Ferrero, 2013)

• Deliver Marketing Communications activities including advertising, PR, online, brand imagery development, and go to market activity on the Sheridan homewares brand (revenue of $150m and marketing spend of $4.5m) across a multichannel environment (retail, wholesale and online) covering the global market.
• Increase brand awareness and management of day to day PR by bringing operations in house, build up and developed relationships with media, managing/distributing media releases and seasonal press showings, strategic events and stunts, samples and inventory.
• Local Store Marketing management and strategy implementation.
• Achievements:
• Responsible for delivering a 60% increase YOY in editorial and a saving of $60k in agency fees by moving the PR and showings all in-house.
• End to end management of photo shoots
• Managed seasonal launch activities, POS updates and in-store seasonal product changeover.
• Oversee and implement Social Media strategy and execution as well as exposure to SEM and SEO coordination.
• Launched the Sheridan e-commerce site and POP by Sheridan interactive website.

• Coordination of PR across Colgate-Palmolive, Sandhurst Fine Foods, Nads, Red Bull.