Service, Parts, and Body & Paint, Al Habtoor Motors is one of the leading automobile distributors in the UAE today and has become synonymous with global brands such as Mitsubishi along with an impressive stable of high-end, luxury cars, like Bentley, Bugatti, and Pagani.
Key Accountabilities:
As Service Manager, it is my task to manage and lead the entire Service, Parts and Body & Paint department. The Service Manager ensures excellent customer service, maintains strong relationships with customers, manufacturers' representatives and partnered vendors, and ensures the service department achieves, or where possible exceeds all targets and budget objectives through all Service, Parts, and Body & Paint activities e.g., labor, parts, and material sales. Manage a team of 22 employees, including 6 technicians, 3 Service Advisors, 3 Body & Paint, 10 Support Staffs
Duties and Responsibilities:
- Assumes ultimate accountability for achievement of budgeted operational objectives in Revenue, Gross
- Margin, Expenses, Net Profit, Customer Satisfaction, and employee engagement; thereby, maximizing returns on investment
- Prepare annual budget, capex plan and operating plans
- Organizing, overseeing, and directing operations of entire Service, Parts and Bodyshop department
- Reviewing and developing customer service policies, practices, and procedures to promote and maintain excellent, ongoing client-customer relationships
- Developing culture within service team which breeds high standards of customer care and focus on customer retention
- Deliver OEM Customer experience programs
- Implement OEM Warranty procedure and process adherence
- Develop business through insurance adjusters and coordinators to ensure adequate sales volume
- Direct activities of Service and Bodyshop employees in performing service, mechanical repairs, and body repairs, including meeting time schedules and productivity levels, and maintaining high quality standards
- Direct activities of Parts team including parts operation, stock ordering and inventory
- Actively participating in recruitment and hiring of service staff and carrying out ongoing performance evaluations
- Implementing customer service strategies to drive and deliver high customer service standards by leading service team dealing with customer support to achieve maximum customer satisfaction
- Formulate key performance indicators and targets for direct and indirect reports, communicate and monitor performance to support achievement
- Monitoring customer feedback and ensure systems exist to regularly review feedback, identify any trends, and formulate customer experience action plans based on customer experience
- Reporting to higher management and suggesting ways to improve existing customer service processes, facility improvements, common service issues and barriers to productivity and quality
- Preparing reports and analyzing data to improve customer service processes, ensure resources are properly allocated, and maximize efficiency and customer satisfaction
- Analyze company and/or manufacturer customer data reports, agreeing and overseeing implementation of both positive and corrective actions
- Ensure warranty submissions are kept up to date and outstanding debts are kept to minimum and within agreed limits
- Interacting with internal departments and creating workflows to ensure support to various departments dealing with customers to facilitate accurate implementation of services to customer while maintaining maximum customer satisfaction
- Ensure tools, equipment and other materials in the Service and Body & Paint department are correctly maintained and calibrated as required
- Develop strong working relationships with dealership staff, manufacturer representatives, suppliers, third parties and statutory representatives
- Final point of escalation for dissatisfied customers and calmly resolving complaints with sensitivity in timely and efficient manner and involving others when needed
- Continuously monitor activities, analyzing various data sources (such as management accounts, operating controls, and composite figures) and initiate improvements where necessary
- Ensure that departmental overheads, costs, and expenses are minimized by controlling and utilizing all resources effectively, including monitoring work in progress and recovery of any outstanding debts
- Attend training as required or requested by manufacturer, the dealership, or the company
- Ensure compliance with all Health and Safety, Quality management, Environmental and regulatory requirements (QHSE and OHS)
- Ensure compliance with all dealership and company policies, manufacturer guidelines and wider legislation
- Work in partnership with manufacturer to support new initiatives and incentives
- Undertake other tasks and responsibilities as requested.
- Meet with customers to discuss service needs and develop effective and practical solutions
- Maintain team productivity and quality of service by establishing and maintaining clear benchmarks
- Develop customer loyalty programs to increase customer satisfaction
- Implemented strategies to increase customer service satisfaction ratings
- Developed department processes and procedures to boost customer satisfaction
- Monitored service staff performance and provided feedback for improvement.
- My Achievements:
- Achieved Bentley Brand Standards Certification with 100% Score
- Successfully completed 2020, 2021, 2022 Warranty Audit with less than 1% error rate.
- Completed the new CI for Reception Area and passed the audit with 100% compliance.