Summary
Overview
Work History
Skills
Education
References
Timeline
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JAZZ MACPHERSON

Cammeray,NSW

Summary

Dynamic, passionate creative with proven success within the marketing field and beyond. High-performing, driven employee with a passion for ideation, writing, content creation and brand-building. Always bringing a spark of enthusiasm and excitement to creative projects. Passionate about self-development, psychology, music, events and relationships. With highly transferrable experience across marketing, sales, leadership and people-based positions, further devoted to utilising and building upon existing skills in order to achieve marketing success.

Overview

6
6
years of professional experience

Work History

Marketing Executive (short-term Contract)

Bodymapp
11.2023 - 01.2024
  • Content creation and management of social channels (TikTok and Meta).
  • Implemented paid ad campaigns, adapting creatives based on performance.
  • Wrote blogs for Bodymapp website, optimising SEO.
  • Sourced and managed collaborations with influencers and content creators.
  • Conducted market and competitor research to better inform marketing strategy and business decisions.
  • Analysed data on ad performance in order to maximise performance.
  • Analyzed consumer usage patterns to identify trends and target key demographics.
  • Managed and oversaw design of marketing collateral.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Identified target audiences and devised campaigns to match target demographics and optimise results.
  • Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
  • Identified value propositions and key messages for company marketing campaigns.
  • Conducted key word research to enhance website and social media content SEO.

Marketing Coordinator

Val Morgan Group
03.2022 - 08.2023
  • Crafted articles for and managed fortnightly Val Morgan and monthly VMO newsletter campaigns resulting in a significant uplift in average open rates (+48%) and average click-through rates (+82%) YOY.
  • Created social media content to help build corporate presence and boost awareness on Val Morgan and VMO LinkedIn and Instagram pages, resulting in significantly higher account engagement, reach, profile visits and consistent follower growth (between +22% and +35% organic growth on all four accounts within 18 months).
  • Planned and executed multiple successful client and market-facing events to strengthen client relationships, boost sales and enhance corporate reputation.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Designed marketing copy, social tiles, images, videos, emails, and other collateral to generate high-quality creative assets.

Sales Consultant

Natural Solar
06.2021 - 02.2022
  • Worked at the forefront of the forefront of the renewable revolution with major entities within Government and Private residential development space.
  • Upheld high level of customer service by tailoring sales approach and product recommendations to client’s unique needs, goals and values.
  • Exceeded targets in a high-pressure sales environment - sold $300,000+ (monthly target $180,000).
  • Resolved customer complaints and concerns by investigating problems, developing solutions, and applying emotional reasoning and psychological persuasion.

Senior Bartender

Wharf Bar
06.2020 - 06.2021
  • Capitalized on opportunities upsell food and beverage products.
  • Developed and facilitated meaningful and high-value relationships with customers, encouraging return business and increased loyalty.
  • Awarded administrative abilities and undertook tasks of higher level of authority.
  • Maximized customer service by training staff, overseeing operations and resolving issues.
  • Improved customer service rankings by resolving issues quickly and accurately.
  • High level of efficiency under pressure, even in busiest periods.
  • Maintained high standards of customer service though extensive and up-to-date knowledge of product selections to enhance customer experience, provide effective recommendations and expedite service.

Bar Supervisor

Harbord Diggers
03.2018 - 01.2020
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Evaluated employee performance and coached and trained to improve weak areas.
  • Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks and customer-focused events.
  • Enhanced business productivity and customer service by training team members on best practices and protocols, overseeing operations and resolving issues.
  • Created effective employee schedules maintaining coverage at peak times and minimizing labor costs.

Skills

  • Creativity & Innovation
  • Exceptional Interpersonal Communication Skills
  • Creative & Persuasive Writing
  • Experience with Photography, Videography, Reel Creation and Editing
  • Adobe Photoshop and Illustrator
  • Canva
  • Microsoft Office (Word, PowerPoint, Outlook & Excel)
  • Leadership Skills
  • Website and Social Media Content Creation and Management
  • Digital Marketing
  • Event Planning, Execution and Management
  • Marketing Collateral Creation
  • Brand Development
  • Project Management
  • Design

Education

University of Sydney

Completing Bachelor of Commerce, Marketing Major. 


German International School

Awarded 2‐year Academic Scholarship. 

93.45 ATAR equivalent.

References

Sarah Gillard Marketing Manager - Bodymapp +61449177233

Lizzy McDonald Strategy Manager - VMO

+61432949286

Anthony Di Gregorio Sales Team Leader – Natural Solar +61431109211

William Sim Manager – Wharf Bar +61402 463 110

Holly McDougall Manager – Harbord Diggers +61411749544


Letters of recommendation available.

Timeline

Marketing Executive (short-term Contract)

Bodymapp
11.2023 - 01.2024

Marketing Coordinator

Val Morgan Group
03.2022 - 08.2023

Sales Consultant

Natural Solar
06.2021 - 02.2022

Senior Bartender

Wharf Bar
06.2020 - 06.2021

Bar Supervisor

Harbord Diggers
03.2018 - 01.2020

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