Jeff Bradshaw

Clients: Australian Federal Government

• Led key government projects, including Future Made in Australia, Net Zero, and the MyGovID rebrand.
• Oversaw strategic campaigns supporting Australia’s economic and environmental goals.

Clients: IAG (NRMA), BINGE

• Launched NRMA's national cricket sponsorship campaign.
• Executed multi-channel projects for BINGE, spanning TVCs, digital, outdoor, and PR.

Clients: Telstra, Nike, Federal Government, P&O Cruises

• Delivered high-profile campaigns, including Telstra’s “This is Footy Country” and “Hello Christmas.”
• Led branding initiatives and strategic projects, such as sustainability and value platform developments.
• Supported new business pitches for global clients like Nike and Sydney Opera House.

Clients: MG, Lemsip, Durex, Henkell, Freixenet, Cricket NSW

• Led integrated campaigns for MG and bespoke projects for various clients.
• Acted as the primary point of contact for high-value accounts, nurturing relationships and proactively identifying upsell opportunities.
• Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.

Clients: CommBank, Tourism Australia

• Delivered TTL campaigns, including CommBank’s StepPay launch and Tourism Australia’s “Go Big Australia.”
• Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.

Clients: American Express, Optus

• Managed brand and B2B campaigns for Optus and Amex, focusing on 1-to-1 communication strategies.

Clients: Unilever, Dove, Jaguar Land Rover, Foxtel, Havaianas, NSW Department of Education

• Supported clients in executing marketing campaigns via Traction’s automation platform.

• Account Director, Salmat Digital (Fuse) | July 2015 – August 2017
  Delivered integrated marketing solutions across digital, POS, eDM, and SMS channels for clients such as Vodafone, Guzman y Gomez, and Ben & Jerry’s.
• Account Manager, Fuse | May 2014 – July 2015
  Managed national campaigns and implemented strategic marketing plans for multi-site businesses.