Jeffrey Cheung

• Lead strategic development of existing client’s business and new business on both agencies and direct clients
• Drive and increase revenue by upselling existing clients and hunting new business
• Managing overall profitability for office
• Working with cross teams on performed world class service and work for clients
• Accountable on development and career progression on direct reports

• Responsible for planning, budgeting, strategic and operation for APAC region
• Executes business plan, achieving or exceeding established P&L targets
• Identify opportunities and work with cross teams (marketing, product, data team) on developing short/mid/long term roadmap in APAC region
• Establish relationship with key clients/partners/agencies decision maker and media owners in APAC region
• Develop GTM plan for company’s new products and markets (China, Hong Kong, Taiwan and South East Asia and ANZ)
• Company Spokesperson (PATA, Mumbrella, Marketing Magazine)

• Identify and prioritize new markets business opportunities in South East Asia (Got 5 new resellers onboard, 10 new direct clients and agencies agreement in place)
• Building up new team for new markets (South East Asia); building up a team of 3 in Singapore and 2 in Thailand
• Lead AM team from media strategy to performance review on all digital channels
• Primary contact and maintaining relationships with key partners/agencies/customers/media owners
• Lead and manage Sales team on new client strategies and closing pipelines

• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Met with clients to discuss advertising options and future growth goals.

• Working closely with media agencies (Group M, Starcom, Zenith, Carat, OMD); Got 3 new resellers onboard in 6 months

• Leading both Account Management Team & Operations Team (Total of 12 staffs) on providing world class service and problem solving skills to clients

• Develop strategies and lead Account Management team to hit and exceed company target (Overachieve company target by 150%)

• Develop best practices and lead Campaign Management team to build up efficiency (Increase productivity and performance by 150% on develop automation work)

• Drive revenue growth on existing key clients (i.e Wynn, IFC, Hang Seng, HK Landmark)
o 200% revenue growth on Hang Seng

o 70% revenue growth on Wynn

• Identify revenue opportunities and develop strategic plans to drive new businesses to client’s senior decision makers

• Work closely with cross teams ( technology, creative, engineers) to deliver on time and quality work for clients

• Lead a team as a team leader to mentor managers and executives on digital knowledge and professional account servicing skills

• Achieving team’s revenue and GP target (Continuously meet at least 90% of the target)

• Increase company’s product adaptation rate by upselling to existing and potential clients in Hong Kong/China/Taiwan

• Continually develop soft and hard skills and transfer know how to Account Managers and executives to help them further growth

• Key Account Management from media strategy, planning and buying (100% retention rate and 300% increase on annual spend)

• Responsible to develop on small to medium accounts to key accounts (Successfully turn 5 medium accounts into top 20 key accounts for the company)

• Handle all paid media channels and responsible for WIP on insights and optimization strategies to clients