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Summary
Overview
Accomplishments
Work History
Software
Skills
Education
Additional Information
Work Preference
Work Availability
Timeline
JEIHAN  ACHMAD

JEIHAN ACHMAD

Bowen Hills,QLD
Experience is a hard teacher because she gives the test first, the lesson after.
Vernon Law

Summary

With over 15 years of experience in the aviation industry, I am a seasoned professional specializing in Revenue Management, Pricing, Ancillary Products, and PSS backend configuration. My extensive expertise encompasses developing and implementing innovative pricing strategies, optimizing revenue streams, and enhancing ancillary offerings to drive profitability and customer satisfaction.

Throughout my career, I have successfully navigated the complexities of revenue management, gaining deep insights into the nuances of pricing strategies. My adaptable approach has allowed me to thrive across diverse market conditions, ensuring tailored strategies that foster sustained growth and maximize revenue generation.

I have a proven track record in collaborating with cross-functional teams to configure and optimize Passenger Service Systems (PSS), ensuring seamless customer journeys from ticketing to touch-down. My hands-on experience in PSS backend configuration has significantly contributed to operational excellence and enhanced customer experiences.

Furthermore, my expertise in ancillary products includes the development and execution of innovative offerings that align with market demands. By leveraging my analytical skills and market insights, I have been instrumental in boosting ancillary revenue streams and driving overall business success.

I am dedicated to supporting my team in achieving our company’s goals through proactive collaboration and innovative problem-solving. My optimistic outlook and strong interpersonal abilities have been pivotal in fostering strong relationships within the organization and with external stakeholders. I am enthusiastic about utilizing my expertise to contribute to the continued success of your organization.

Overview

15
15
years of professional experience
3
3
Languages

Accomplishments

Project Organization - Subject Matter Expert

  • Startup Team Involvement:
    Played a crucial role as a subject matter expert in the startup teams of three different Ultra Low-Cost Carriers (ULCCs).
  • PSS Migration:
    Collaborated with a team of 10 people at BONZA to successfully migrate the Passenger Service System (PSS).
  • In-house System Development:
    Integral member of a 15-person team at BONZA, leading the development of an in-house system for PSS, Scheduling, Revenue Management, and Pricing tools.
  • Tiger Airways & Tigerair Australia:
    Core team member for system migrations, including Revenue Management System (RMS) - airRM, and PSS - Navitaire New Skies, across Singapore and Melbourne offices.
  • Air Arabia UAE:
    Contributed to the core team for the development of an in-house Revenue Management System.

Work History

Ancillary and Passenger Service System - Lead

BONZA Aviation
Brisbane , QLD
04.2024 - 06.2024

Product Management:
Initiated and proactively identified potential ancillary product offerings that could be configured within the PSS specifications, ensuring a seamless end-to-end customer experience both commercially and operationally. Successfully increased ancillary revenue by 36% through targeted product offerings YoY (FY ending JUN 23 vs for period 10-monts JUL 23 to APR 24)
Managed the entire lifecycle of ancillary products and services, from ideation to launch, including pricing, packaging, and promotion. Launched 5 new ancillary products, contributing to a 23% increase in overall revenue.

System Configuration:
Oversaw the configuration and optimization of the passenger service system to ensure smooth operations and effective implementation of ancillary products. Achieved a 95% system uptime, reducing operational disruptions and enhancing customer satisfaction.
Cross-Functional Collaboration:
Collaborated closely with the Marketing and Digital teams to effectively promote ancillary products across various channels, including our mobile app, social media platforms, email campaigns, and third-party distributions. By aligning messaging and promotional efforts, optimally increased ancillary product sales by 12%.

Distribution Channel Alignment:
Collaborated with Distribution teams to optimize the distribution of ancillary products through various channels, including online travel agencies. This alignment resulted in a 30% increase in positive revenue generation from these channels.

Operational / IT Support and System Integration:
Worked closely with Operations and IT to streamline processes related to ancillary product delivery, fulfillment, and customer service. By leveraging and integrating ancillary operations technology solutions into existing workflows and systems, to ensured a seamless customer experience from booking to post-travel support, improving customer satisfaction scores by 17%.

Analyst - Customer Revenue, Network and Schedules

BONZA Aviation
Brisbane, QLD
01.2022 - 04.2024
  • Managing Information to interpret and evaluate competitors activity and present result on regular basis to make recommendations for BONZA Revenue forecasts and products proposition in preparation to Go-Live Prepared and finalizing MVP flow DNA towards the reservation system and Revenue Management system as part of SME in the startup team.
  • Managing activities “I am a collaborator and problem-solver. I enjoy working closely with my team members to find creative solutions to challenges and I always make sure to listen to everyone's perspective. I believe that the best ideas come from a diverse group of people working together.” Answer: “I am a mentor and helper
  • I contributed to projects by actively participating in team meetings, suggesting ideas, and completing assigned tasks within the ETA time line - in group projects, delegating tasks and providing feedback along with working closely with a development team based in different countries with different time zone to set up reservation flow and PSS backend system as part of the startup team.
  • Performed system analysis, documentation, testing, implementation, and user support for platform transitions to ensure the system works in the correct flow end to end with positive outcome from back-end system to front end mobile app including the travel agency portal. Collected, arranged, and input information into database system. Identified and resolved problems through root cause analysis and research. Effectively manage time to ensure all tasks and project items are carried out within agreed time constraints and available resources in delivering the back end logic system to suit BONZA business plans and products proposition. Review seasonality pricing structure as required, present the recommendations and implement the initial set-up for the airline launch.
  • Analyzing passenger numbers from other carrier proxy markets and demographics under a network planning map to understand the potential traffic BONZA will capture when we go on sale and commercially fit into the DNA without neglecting the potential revenue upside that can bring into the business. Working closely and collaboratively with the Scheduling team partially responsible for proposing capacity adjustment based on seasonality between NW and NS aligned with aircrafts utilization to be commercially viable in order to maximize the revenue without compromising the operation side as well as one line cost base.
  • People interaction within the business effectively self-manage in order to work towards the achievement of targets towards the startup project. Maintain regular updates and ensure relevant information MVP implemented in the right manner and reflect towards the business objective.
  • Enhanced team collaboration by providing clear communication of complex findings through visualizations and system configuration flow
  • Assisted in decision-making processes by presenting accurate, data-driven recommendations to stakeholders.
  • Supported company expansion efforts through careful PSS migration along with the market research and competitive landscape assessments.
  • Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
  • Identified and resolved problems through root cause analysis and research.
  • Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
  • Conducted and assisting workplace compliance training to reduce liability risks and operate effectively towards the PSS flow

Revenue Analyst - Revenue Management and Product

Ingenia Communities Group -
11.2020 - 01.2022

Rooms and function space inventory, management, to maximize overall cluster revenue and profit for multi holiday’s parks in different states between New South Wales , Victoria, and Queensland.

  • Perform rate loading tasks in a timely manner to ensure offers are available for customers to book via Holiday’s parks website or third-party channels, and ensure rate parity across all distribution channels.
  • Perform all Revenue Management month end reporting and auditing and provide forward looking information for the purposes of forecasting, targeting need areas and balancing financial expectations.
  • Assist in managing room authorizations, rates, and restrictions, including communicating rate restrictions and strategies
  • Building rates, packages, and holiday’s parks sales strategy and make recommendations towards optimal market positioning
  • Working closely with park's managers under assigned portfolio to ensure the strategy and aligned with the revenue forecast and yearly revenue target and used strong analytical and problem-solving skills to develop effective solutions for challenging situations. Demonstrated respect, friendliness and willingness to help wherever needed.
  • Applied effective time management techniques to meet tight deadlines.

Senior Analyst - Revenue Management and Pricing

Virgin Australia @Tigerair
05.2013 - 09.2020
  • Supported budget administration with detailed operating cost analyses and report reviews
  • Determine and set up the competitive pricing into the fare buckets and ANC products
  • Acquired detailed knowledge of services, promotions and events to offer added value to travellers.
  • Maintained updated Revenue Management and pricing inventory knowledge through Revenue system Revenue and Network monthly review
  • Achieved cost-savings by developing functional solutions revenue cost problems along with maintained updated Revenue Management knowledge and capitalized tools and function both from airline revenue system and fare products pricing management.
  • Work closely with the Marketing and Digital team to ensure successful execution of promotions, maintain the coordination with the wider commercial team on any revenue-driven initiatives in conjunction with providing weekly forecasts of market performance to determine which plan offers the best outcomes towards business commercial benefits.
  • Monitoring and analyzing competitors activity and providing insights into market dynamics in order to maximize the best possible revenue outcome on the assigned markets by controlling flight inventory using RMS in response to passenger demands
  • Worked well in a team setting, providing support and guidance.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.

Revenue Operation Specialist - Revenue Management

Tiger Airways , Singapore
09.2011 - 05.2013
  • Monitoring and analyzing competitors activity and providing insights into market dynamics with managing flight inventory on a day-to-day basis aligned with reviewing pricing structure as required, present the recommendations and implement the changes.
  • Developed strong communication and organizational skills through working on group projects with flexible hours across night, weekend and holiday shifts.
  • Ensure effective liaison with Sales and Marketing, e-Commerce, Reservations, operations Network Planning and Finance divisions for the smooth of operation and front end customers journey experiences and exercised leadership capabilities by successfully motivating and inspiring others.


Business Planning Manager

MANDALA AIRLINES
Jakarta
11.2010 - 05.2011

Lead the development of systems ensuring accurate performance insights for Mandala, overseeing data warehousing and data mining initiatives. Direct team members in daily management reporting and provide management with comprehensive KPIs including forward bookings and revenue projections. Responsible for Revenue budget creation, system/process enhancement for decision support, revenue tracking, and business intelligence reporting. Provide crucial support and assistance in network planning operations.

Assistant Manager - Business and Market Intelligen

Bahrain air - Kingdom of Bahrain
Manama, Bahrain - Kingdom of Bahrain
01.2010 - 03.2010

Produce ad-hoc reports as requested by senior management, focusing on specific projects such as:

Creating revenue and cost budget analyses for routes.
Providing business intelligence updates and market insights.
Developing comprehensive analytical reports for management.
Identify break-even revenue points for assigned routes using the latest and most reliable data sources. Calculate optimal seat factor combinations to maximize route profitability and set competitive fares in the inventory system for sustainable medium to long-term profitability. Maintain a comprehensive database of competitor fares and products, and gather sales staff feedback on competitor offerings.

Yield Management Executive - Network Planning and

Air Arabia
Sharjah and Dubai
09.2005 - 09.2009

Analyze break-even revenue for assigned routes using the latest and most reliable data sources. Optimize profitability by calculating seat factor combinations through the REV-MAN system, leveraging historical flight data, trends, and seasonal variations. Foster relationships with sales staff to gather feedback on competitor fares, products, and services, ensuring comprehensive market awareness and strategy alignment.

Plan bucket values and allocations well in advance for Summer, Winter, and public holiday trends to align with fluctuations in flight demand. Produce ad-hoc reports from the REV-MAN system for senior management, covering areas such as revenue and cost analysis, forward bookings, quarterly route planning, and station contributions based on passenger numbers and average yield.

Software

Navitaire, PSS

Amadeus, PSS

Radixx - PSS

Revenue Management Systems - airRM by Accelya

AeroCRS - PSS

Skills

  • Product Development: Created and launched innovative ancillary products and bundles that align with customer needs and enhance overall travel experience
  • PSS - Passenger Service System and Customer Service Backend configuration set up
  • Dynamic Pricing Models: Implemented flexible pricing strategies that adapt to market demand, optimizing revenue from ancillary offerings
  • Customer Experience Enhancement: Ensured ancillary products contribute to a cohesive and improved customer journey, from booking to post-travel services
  • Operational Integration: Streamlined the implementation of ancillary products into existing systems and processes, ensuring efficient and smooth operations
  • Innovative Solutions: Continuously explored and introduced new ancillary offerings that add value and differentiate the brand in a competitive market
  • Revenue Stream - Controls Revenue Flight inventory management
  • Process Enhancement and Workflow Analysis
  • Information Gathering, issue identification along with Process Improvements
  • Team Management process Improvement engagement between Commercial and Ground Ops

Education

Diploma - Diploma Aviation, Travel And Tourism

SAHID Tourism Academy, Jakarta Indonesia
07.2000

Additional Information

References

Contact numbers and emails can be provided upon request.

  • Lidia Valenzuela
    Chief Financial Officer
    Bonza Aviation
  • Ellen Pickett
    Head of Finance
    Bonza Aviation
  • Dennis Basham
    Head of Holidays, Groups, and Distributions
    Bonza Aviation
  • Danny Bakker
    Director Revenue Management and Network
    FlyDeal
  • Matthew Payne
    Chief Commercial Officer
    Global Onboard Partners
    Former Head of Commercial and Distribution, Tigerair Australia
  • Matthias Riegger
    Former Manager - Pricing and Revenue Management, Tigerair Australia
  • Ivor McIntyre
    Former Manager - IT and Airline System, Tigerair Australia
  • Jason Buckton
    Head of Revenue
    Tasman Holidays Parks
    Former Head of Revenue, Ingenia Holidays - Ingenia Communities

Work Preference

Work Type

Full Time

Work Location

HybridRemoteOn-Site

Important To Me

Company CultureWork-life balanceCareer advancementFlexible work hoursPersonal development programs

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Ancillary and Passenger Service System - Lead - BONZA Aviation
04.2024 - 06.2024
Analyst - Customer Revenue, Network and Schedules - BONZA Aviation
01.2022 - 04.2024
Revenue Analyst - Revenue Management and Product - Ingenia Communities Group -
11.2020 - 01.2022
Senior Analyst - Revenue Management and Pricing - Virgin Australia @Tigerair
05.2013 - 09.2020
Revenue Operation Specialist - Revenue Management - Tiger Airways , Singapore
09.2011 - 05.2013
Business Planning Manager - MANDALA AIRLINES
11.2010 - 05.2011
Assistant Manager - Business and Market Intelligen - Bahrain air - Kingdom of Bahrain
01.2010 - 03.2010
Yield Management Executive - Network Planning and - Air Arabia
09.2005 - 09.2009
SAHID Tourism Academy - Diploma, Diploma Aviation, Travel And Tourism
JEIHAN ACHMAD