JEIHAN ACHMAD

Proposition Evolution

• Led cross-functional teams to define product vision
  and roadmaps aligned with corporate strategy.
  Collaborated with UX/UI teams to enhance user
  experience through iterative design processes.
• Assist Identifying and scooping commercial
  opportunities in the Ancillary function, including
  leading the sizing of commercial benefits and
  investment.
• Led the development of initiatives for Test & Learn
  Pricing strategies aimed at identifying potential new
  products (e.g., baggage and fees). Focused on
  measuring attachment rates and ensuring successful
  go-live execution. Post-launch, I ensured seamless
  integration with key performance indicators (KPIs) to
  track and optimize performance
  Define success metrics and measure impact of new
  propositions to guide scaling and liaise with the
  tactical team.
• Support risk and issue management within projects,
  ensuring clear ownership and mitigation, along with
  managing backlog prioritization, ensuring alignment
  with business goals and stakeholder expectations.
  Support tracking and resolution of revenue leakage.
  Collaborated with Digital teams on technical
  feasibility assessments, resulting in realistic scope
  definition for projects.
• Developed comprehensive Ancillaries roadmaps
  outlining the product vision, goals, and milestones
  for successful execution.
• Proactively identified risks associated with project
  timelines or deliverables, implementing mitigation
  strategies when necessary
• Collaborated with cross-functional teams to develop
  high-quality products that met customer needs.
• Analyzed customer feedback to identify areas for
  improvement.
• Conducted in-depth analysis of customer feedback to pinpoint areas for improvement, focusing on optimizing the customer journey flow and addressing key pain points to enhance the overall experience
• Oversaw entire product deployments from vision and creation to rollout and delivery.
• Conducted data-driven analysis to measure product
  success metrics, informing future enhancements or
  adjustments.
• Managed stakeholder expectations through regular
  updates and strategic communication, building
  strong relationships.
• Prioritized bug fixes and enhancements based on
  user impact, maintaining high levels of customer
  satisfaction.
• Support risk and issue management across projects,
  while assisting with product policy updates and
  ensuring compliance in collaboration with external product partners.
• Prioritized product backlog based on stakeholder
  feedback and business value assessments.

Product Management:
Initiated and proactively identified potential ancillary product offerings that could be configured within the PSS specifications, ensuring a seamless end-to-end customer experience both commercially and operationally. Successfully increased ancillary revenue by 36% through targeted product offerings YoY (FY ending JUN 23 vs for period 10-monts JUL 23 to APR 24)
Managed the entire lifecycle of ancillary products and services, from ideation to launch, including pricing, packaging, and promotion. Launched 5 new ancillary products, contributing to a 23% increase in overall revenue.

System Configuration:
Oversaw the configuration and optimization of the passenger service system to ensure smooth operations and effective implementation of ancillary products. Achieved a 95% system uptime, reducing operational disruptions and enhancing customer satisfaction.
Cross-Functional Collaboration:
Collaborated closely with the Marketing and Digital teams to effectively promote ancillary products across various channels, including our mobile app, social media platforms, email campaigns, and third-party distributions. By aligning messaging and promotional efforts, optimally increased ancillary product sales by 12%.

Distribution Channel Alignment:
Collaborated with Distribution teams to optimize the distribution of ancillary products through various channels, including online travel agencies. This alignment resulted in a 30% increase in positive revenue generation from these channels.

Operational / IT Support and System Integration:
Worked closely with Operations and IT to streamline processes related to ancillary product delivery, fulfillment, and customer service. By leveraging and integrating ancillary operations technology solutions into existing workflows and systems, to ensured a seamless customer experience from booking to post-travel support, improving customer satisfaction scores by 17%.

• Managing Information to interpret and evaluate competitors activity and present result on regular basis to make recommendations for BONZA Revenue forecasts and products proposition in preparation to Go-Live Prepared and finalizing MVP flow DNA towards the reservation system and Revenue Management system as part of SME in the startup team.
• Managing activities “I am a collaborator and problem-solver. I enjoy working closely with my team members to find creative solutions to challenges and I always make sure to listen to everyone's perspective. I believe that the best ideas come from a diverse group of people working together.” Answer: “I am a mentor and helper
• I contributed to projects by actively participating in team meetings, suggesting ideas, and completing assigned tasks within the ETA time line - in group projects, delegating tasks and providing feedback along with working closely with a development team based in different countries with different time zone to set up reservation flow and PSS backend system as part of the startup team.
• Performed system analysis, documentation, testing, implementation, and user support for platform transitions to ensure the system works in the correct flow end to end with positive outcome from back-end system to front end mobile app including the travel agency portal. Collected, arranged, and input information into database system. Identified and resolved problems through root cause analysis and research. Effectively manage time to ensure all tasks and project items are carried out within agreed time constraints and available resources in delivering the back end logic system to suit BONZA business plans and products proposition. Review seasonality pricing structure as required, present the recommendations and implement the initial set-up for the airline launch.
• Analyzing passenger numbers from other carrier proxy markets and demographics under a network planning map to understand the potential traffic BONZA will capture when we go on sale and commercially fit into the DNA without neglecting the potential revenue upside that can bring into the business. Working closely and collaboratively with the Scheduling team partially responsible for proposing capacity adjustment based on seasonality between NW and NS aligned with aircrafts utilization to be commercially viable in order to maximize the revenue without compromising the operation side as well as one line cost base.
• People interaction within the business effectively self-manage in order to work towards the achievement of targets towards the startup project. Maintain regular updates and ensure relevant information MVP implemented in the right manner and reflect towards the business objective.
• Enhanced team collaboration by providing clear communication of complex findings through visualizations and system configuration flow
• Assisted in decision-making processes by presenting accurate, data-driven recommendations to stakeholders.
• Supported company expansion efforts through careful PSS migration along with the market research and competitive landscape assessments.
• Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
• Identified and resolved problems through root cause analysis and research.
• Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
• Conducted and assisting workplace compliance training to reduce liability risks and operate effectively towards the PSS flow

Rooms and function space inventory, management, to maximize overall cluster revenue and profit for multi holiday’s parks in different states between New South Wales , Victoria, and Queensland.

• Perform rate loading tasks in a timely manner to ensure offers are available for customers to book via Holiday’s parks website or third-party channels, and ensure rate parity across all distribution channels.
• Perform all Revenue Management month end reporting and auditing and provide forward looking information for the purposes of forecasting, targeting need areas and balancing financial expectations.
• Assist in managing room authorizations, rates, and restrictions, including communicating rate restrictions and strategies
• Building rates, packages, and holiday’s parks sales strategy and make recommendations towards optimal market positioning
• Working closely with park's managers under assigned portfolio to ensure the strategy and aligned with the revenue forecast and yearly revenue target and used strong analytical and problem-solving skills to develop effective solutions for challenging situations. Demonstrated respect, friendliness and willingness to help wherever needed.
• Applied effective time management techniques to meet tight deadlines.

• Supported budget administration with detailed operating cost analyses and report reviews
• Determine and set up the competitive pricing into the fare buckets and ANC products
• Acquired detailed knowledge of services, promotions and events to offer added value to travellers.
• Maintained updated Revenue Management and pricing inventory knowledge through Revenue system Revenue and Network monthly review
• Achieved cost-savings by developing functional solutions revenue cost problems along with maintained updated Revenue Management knowledge and capitalized tools and function both from airline revenue system and fare products pricing management.
• Work closely with the Marketing and Digital team to ensure successful execution of promotions, maintain the coordination with the wider commercial team on any revenue-driven initiatives in conjunction with providing weekly forecasts of market performance to determine which plan offers the best outcomes towards business commercial benefits.
• Monitoring and analyzing competitors activity and providing insights into market dynamics in order to maximize the best possible revenue outcome on the assigned markets by controlling flight inventory using RMS in response to passenger demands
• Worked well in a team setting, providing support and guidance.
• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.

• Monitoring and analyzing competitors activity and providing insights into market dynamics with managing flight inventory on a day-to-day basis aligned with reviewing pricing structure as required, present the recommendations and implement the changes.
• Developed strong communication and organizational skills through working on group projects with flexible hours across night, weekend and holiday shifts.
• Ensure effective liaison with Sales and Marketing, e-Commerce, Reservations, operations Network Planning and Finance divisions for the smooth of operation and front end customers journey experiences and exercised leadership capabilities by successfully motivating and inspiring others.

Lead the development of systems ensuring accurate performance insights for Mandala, overseeing data warehousing and data mining initiatives. Direct team members in daily management reporting and provide management with comprehensive KPIs including forward bookings and revenue projections. Responsible for Revenue budget creation, system/process enhancement for decision support, revenue tracking, and business intelligence reporting. Provide crucial support and assistance in network planning operations.

Produce ad-hoc reports as requested by senior management, focusing on specific projects such as:

Creating revenue and cost budget analyses for routes.
Providing business intelligence updates and market insights.
Developing comprehensive analytical reports for management.
Identify break-even revenue points for assigned routes using the latest and most reliable data sources. Calculate optimal seat factor combinations to maximize route profitability and set competitive fares in the inventory system for sustainable medium to long-term profitability. Maintain a comprehensive database of competitor fares and products, and gather sales staff feedback on competitor offerings.

Analyze break-even revenue for assigned routes using the latest and most reliable data sources. Optimize profitability by calculating seat factor combinations through the REV-MAN system, leveraging historical flight data, trends, and seasonal variations. Foster relationships with sales staff to gather feedback on competitor fares, products, and services, ensuring comprehensive market awareness and strategy alignment.

Plan bucket values and allocations well in advance for Summer, Winter, and public holiday trends to align with fluctuations in flight demand. Produce ad-hoc reports from the REV-MAN system for senior management, covering areas such as revenue and cost analysis, forward bookings, quarterly route planning, and station contributions based on passenger numbers and average yield.