JELANI LOURDES C. DE LEON
Somerville,VIC
Summary
Highly-driven 20+ years' experience in FMCG, account and category management. Skilled in negotiation, supplier relationship management, and developing optimal category strategy. Strong attention to detail, exceptional organizational skills, and data-driven decision making. Passionate and motivated who is seeking an opportunity in an industry where I can provide skills from my previous positions and apply them to add value to the company.
Overview
20
20
years of professional experience
Work History
Point of Buying and Perfect Store Specialist
Mondelez International
10.2022 - Current
- Facilitate category review process cross functionally & co develop category review presentations
- Determine efficient assortment / optimal ranging by retailer and format in line with shopper decision hierarchy.
- Recommend optimal category / segmental space allocation
- Establish optimal category flow, blocking, adjacency
- Provide shelf management analytic and systems support to retailer merchandising personnel & internal clients
- Provide recommendations validated against strategic direction, shopper insight, turnover / profitability impact, incrementality and growth potential.
- Assist with ‘sell in’ and implementation of category review planograms
- Provide general analytical support to the Category Planning & Activation Team through data source available.
- Lead user for Quantium and dh Shop
- Facilitate Activation meeting to ensure revenue target and activation plans are on track.
Sales Revenue Planner
Mondelez International
05.2021 - 09.2022
- Implemented and planned sales strategies and campaigns and marketing initiatives to meet sales goals and budgets.
- Increased sales revenue by assisting sales reps and agents in developing unique sales solutions.
- Maintained up-to-date knowledge of products and services offered to customers.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Coordinated with other departments to provide smooth execution of sales initiatives.
- Facilitated regular team meetings to discuss challenges, successes and strategies.
- Monitored daily sales performance and provided feedback to each team member.
Commercial Activation Manager
Mondelēz International, Foodstuff
04.2018 - 04.2021
- Own the creation all Traditional Trade Field Execution plans
- Drive the implementation of Joint Business Plan for Pak n' Save & NZ Perfect Store Agenda
- Field lead in Seasonal execution and review results
- Perfect store Metrics Delivered to plan
- Reviews, leads and actions Activation Meeting inputs completed on time and in full
- Reporting and Communication Effective reporting
- Own the Compliance review, tracking and reporting process, coordinating inputs from Field and Accounts to create action plans to drive continuous improvement Monthly SIF meeting drumbeat with aligned and accurate inputs, and Field compliance targets delivered to plan for Traditional Trade
- Responsible for Central point for communications to the Field team including:
- TT Field Execution Decks creation and publication to broader team in timely, concise, consistent, and effective manner
- Monthly distribution of TT Field Execution Decks and weekly updates, accuracy of information and feedback on content
- Drive Field Sales engagement to deliver execution excellence
- Lead Regional Alignment Meeting and Regional Meetings to ensure Regional teams fully prepared to meet sales objectives, including agenda and content building.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Uphled professional demeanor by staying calm when addressing unhappy or angry customers.
Group Sales Manager
L’OREAL PHILIPPINES, INC
04.2014 - 03.2018
- Handled Brands-Kèrastase and Matrix
- Key, Management of sales and operations
- Conceptualize and execute marketing program and trade promotion
- Prepare annual business reviews, monthly sellout forecast versus account’s performance
- Build strong relationship and intense working relationship with accounts handled
- Analyze commercial agreements, trade terms, price positioning and profitability
- Develop reach and coverage expansion plan of the sales team
- Optimize and effectively manage Marketing, Supply Chain & Sales Admin
- Customer service and customer complaint management
- Product Knowledge training of customers
- Achievement of key result areas such as sales volume and product distribution
Trade Marketing Manager, Key Accounts Manager
WRIGLEY PHILIPPINES, INC
06.2003 - 03.2014
- Develop and implement trade marketing strategies
- Implement nationwide trade activity programs to increase sales growth
- Manage Third-party agency merchandiser in deployment, training, and evaluation
- Interprets Nielsen data and Category Analysis
- Execute Product launch to ensure awareness and visibility
- Create Product Assortment Profile
- Key Role of, :
- Business Development of Key Accounts handled
- Conceptualize and execute marketing program and trade promotion
- Prepare Joint Business Plan with Key Account Partner
- Manage cost of trade promotion
- Optimize inventory level based on stock days and off-take
- On time delivery avoiding out of stock situation
- Customer service and customer complaint management
- Achievement of key result areas such as sales volume and product distribution
Key Accounts Manager
07.2003 - 03.2013
- Business Development of Key Accounts handled
- Conceptualize and execute marketing program and trade promotion
- Prepare Joint Business Plan with Key Account Partner
- Manage cost of trade promotion
- Optimize inventory level based on stock days and off-take
- On time delivery avoiding out of stock situation
- Customer service and customer complaint management
- Achievement of key result areas such as sales volume and product distribution
Education
Bachelor of Science - Accounting
UNIVERSITY OF SANTO TOMAS
Manila, PhilippinesSkills
- Service Management
- Profit Target Achievement
- Administration and Reporting
- Best Practices
- Revenue Growth
- Promotional Effectiveness Review
- Account Development
- Store Appearance
- Business Analysis
- Scheduling and Coordinating
- Sales Presentation
Accomplishments
Nominated 2x for Commercial Excellence Award in Mondelez International NZ 2021 and 2022
Languages
Filipino
Native or Bilingual
Timeline
Point of Buying and Perfect Store Specialist
Mondelez International
10.2022 - Current
Sales Revenue Planner
Mondelez International
05.2021 - 09.2022
Commercial Activation Manager
Mondelēz International, Foodstuff
04.2018 - 04.2021
Group Sales Manager
L’OREAL PHILIPPINES, INC
04.2014 - 03.2018
Key Accounts Manager
07.2003 - 03.2013
Trade Marketing Manager, Key Accounts Manager
WRIGLEY PHILIPPINES, INC
06.2003 - 03.2014
Bachelor of Science - Accounting
UNIVERSITY OF SANTO TOMAS
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