Jenelle Dellar
Senior Product Manager
Attadale,WA
Summary
Proactive and achievement-oriented Product Manager bringing 20 years of expertise in roles that blend communications with technology. An expert collaborator with a passion for connecting teams together to drive the implementation of a clear vision with purpose.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Skills
Product Strategy
Product Team Leadership
Customer Needs Assessment
Product Enhancement
Product Roadmaps
Product Launch
Corporate Communications
Work History
Digital Communications and Engagement Manager
Copyright Agency
Sydney, NSW
10.2020 - Current
- Engage new leads and build pipeline of prospects for new online learning platform, FLEX, through managing marketing channels with email automation, paid acquisition, social media and fresh content creation
- Drive product adoption and continued engagement of Member Portal through Help Centre content, surveys, usability testing and webinars
- Establish, initiate and optimise member engagement strategies based on company targets, market data and budget
- Share insights on marketing campaigns to assess performance against goals and build continual learning.
Product Owner - CX/UX
Copyright Agency
Sydney, NSW
06.2018 - 10.2020
- Led UX developers and UI design teams in delivery of the Member Portal as part of a two year Business Transformation project, resulting in an uplift in member satisfaction to 95%
- Conducted SME stakeholder engagement and member usability sessions to highly define user stories and acceptance criteria
- Worked within an Agile software development environment
- Prioritised features for development from the backlog, carefully balancing technical complexity with member need/benefit
- Developed product roadmaps and managed enhancements using Atlassian suite of products.
Senior Brand Manager
Copyright Agency
Sydney, NSW
09.2017 - 06.2018
- Managed communications team to develop marketing strategies to boost brand awareness
- Monitored online advertising and social media campaigns to assess success of different strategies
- Continually maintained and improved company's reputation and positive image in the Australian education and literary sector
- Recruited and hired experienced technology contractors to complete digital on time and within budget
- Directed marketing projects through conceptual planning, schedule management and final implementation.]
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Marketing and Communications Executive
Copyright Agency
Sydney, NSW
08.2014 - 06.2018
- Ran B2B and B2C advertising campaigns, managing budgets totaling $600,000 and responsibly documenting expenditures
- Supervised marketing plans and actions for product launches, public relations tasks, and trade shows
- Utilised working knowledge of Google and SEO analytics to optimise content discoverability
- Monitored corporate social media accounts and leveraged community support to promote brand and products
- Produced marketing copy for websites, social media and printed collateral
- Built and facilitated design of websites and other online promotional material, supporting strategic brand placement and visibility.
Marketing Lead
LearningField
Sydney, NSW
08.2016 - 02.2018
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and program
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
- Strengthened outreach by coordinating events to maximize marketing initiatives
- Delivered market intelligence, key competitive metrics and product offerings to drive areas of opportunity.
Senior Account Manager
Tiny Hunter (then Philter)
Sydney, NSW
10.2013 - 06.2014
- Managing the resourcing of a team of 12 developers and designers to ensure briefs were clear, requirements were met and any blockers cleared
- Handled high-profile accounts worth up to $2.5M including Sydney Airport, Westfield, Raine & Horne and Lexis Nexus
- Collaborated with clients to develop annual strategic marketing plans
- Created and reviewed client estimates, and managed monthly invoices and worked on new business/account growth.
Education
Master of Marketing (with Distinction) -
01.2006 - 07.2009
Bachelor of Arts - Journalism
01.1999 - 01.2001
Timeline
Digital Communications and Engagement Manager - Copyright Agency
10.2020 - Current
Product Owner - CX/UX - Copyright Agency
06.2018 - 10.2020
Senior Brand Manager - Copyright Agency
09.2017 - 06.2018
Marketing Lead - LearningField
08.2016 - 02.2018
Marketing and Communications Executive - Copyright Agency
08.2014 - 06.2018
Senior Account Manager - Tiny Hunter (then Philter)
10.2013 - 06.2014
Curtin University of Technology - Master of Marketing (with Distinction),
01.2006 - 07.2009
Curtin University of Technology - Bachelor of Arts, Journalism
01.1999 - 01.2001