Jenelle Dellar

Work History

Sydney, NSW

10.2020 - Current

Engage new leads and build pipeline of prospects for new online learning platform, FLEX, through managing marketing channels with email automation, paid acquisition, social media and fresh content creation
Drive product adoption and continued engagement of Member Portal through Help Centre content, surveys, usability testing and webinars
Establish, initiate and optimise member engagement strategies based on company targets, market data and budget
Share insights on marketing campaigns to assess performance against goals and build continual learning.

Sydney, NSW

06.2018 - 10.2020

Led UX developers and UI design teams in delivery of the Member Portal as part of a two year Business Transformation project, resulting in an uplift in member satisfaction to 95%
Conducted SME stakeholder engagement and member usability sessions to highly define user stories and acceptance criteria
Worked within an Agile software development environment
Prioritised features for development from the backlog, carefully balancing technical complexity with member need/benefit
Developed product roadmaps and managed enhancements using Atlassian suite of products.

Sydney, NSW

09.2017 - 06.2018

Managed communications team to develop marketing strategies to boost brand awareness
Monitored online advertising and social media campaigns to assess success of different strategies
Continually maintained and improved company's reputation and positive image in the Australian education and literary sector
Recruited and hired experienced technology contractors to complete digital on time and within budget
Directed marketing projects through conceptual planning, schedule management and final implementation.]
Oversaw preparation of marketing copy, images, videos, emails and other collateral.

Sydney, NSW

08.2014 - 06.2018

Ran B2B and B2C advertising campaigns, managing budgets totaling $600,000 and responsibly documenting expenditures
Supervised marketing plans and actions for product launches, public relations tasks, and trade shows
Utilised working knowledge of Google and SEO analytics to optimise content discoverability
Monitored corporate social media accounts and leveraged community support to promote brand and products
Produced marketing copy for websites, social media and printed collateral
Built and facilitated design of websites and other online promotional material, supporting strategic brand placement and visibility.

LearningField

Sydney, NSW

08.2016 - 02.2018

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and program
Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
Strengthened outreach by coordinating events to maximize marketing initiatives
Delivered market intelligence, key competitive metrics and product offerings to drive areas of opportunity.

Tiny Hunter (then Philter)

Sydney, NSW

10.2013 - 06.2014

Managing the resourcing of a team of 12 developers and designers to ensure briefs were clear, requirements were met and any blockers cleared
Handled high-profile accounts worth up to $2.5M including Sydney Airport, Westfield, Raine & Horne and Lexis Nexus
Collaborated with clients to develop annual strategic marketing plans
Created and reviewed client estimates, and managed monthly invoices and worked on new business/account growth.