Jenita Devi
Suva,Fiji
Summary
Results-driven, with extensive experience in developing and implementing impactful brand strategies across diverse platforms. Achievements include significant increases in brand visibility, customer engagement, and sales through innovative marketing strategies.
Overview
16
16
years of professional experience
Work History
Brand Activation Manager
Nestle Fiji Pte Ltd
Suva, Fiji
02.2025 - Current
- Developed brand activation strategies to enhance product visibility in retail environments.
- Collaborated with cross-functional teams to align marketing initiatives with business goals.
- Monitored market trends to identify opportunities for new product launches and campaigns.
- Executed in-store promotions to drive customer engagement and increase sales volume.
- Ensured compliance with legal regulations when planning or executing any brand activation initiatives.
- Managed budgets for all brand activation initiatives, ensuring that resources are allocated effectively.
Manager Marketing & Communications
TotalEnergies Marketing Fiji Pte Ltd
Suva, Fiji & Tonga
12.2023 - 02.2025
- Deploy successful marketing campaigns.
- Produce and publish valuable, engaging content for the website and social media platforms.
- Oversee and approve marketing materials and merchandise.
- Prepare and monitor the marketing budget on a quarterly and annual basis, and allocate budgets.
- Analyze consumer behavior, and adjust email and advertising campaigns.
- Measure and report on the performance of marketing campaigns.
- Manage stakeholder relationship management.
- Conduct initiatives for CSR and Sustainable Development activities.
- Manage Sponsorships and Customer Events.
Sales Executive
TotalEnergies Marketing Fiji Pte Ltd
, Fiji & Tonga
10.2017 - 11.2022
- Ensure TE shop standards, norms, and layout are implemented and followed throughout the entire network.
- Plan, monitor, and achieve individual and team sales targets.
- Manage supplier negotiations.
- Monitor SFS performance, NFR performance, and implement corrective actions with relevant stakeholders.
- Manage and maintain relationships with all TFL dealers, station managers, and staff.
- Promote digital activation, Total App, at network stations, and with partners.
- Generate all monthly statistics and reports.
- Implement Café Bonjour, Wash, Quartz Auto Care and ATMs.
- Design and setup shop layout for new developments.
- Manage and increase nonfuel revenue.
- Training of all station staff engaged in SFS activities.
- Coordinate activities such as customer events, and merchandising support to maximize business development opportunities or customer service levels.
- HACCP Food Safety Coordinator
- Implementation and coordination of action plans, training, audits in relation to food hygiene.
Sales & Marketing Assistant
TotalEnergies Marketing Fiji Pte Ltd
, Fiji & Tonga
03.2015 - 10.2017
- Handle all VP, Sales, and Marketing’s needs.
- Focal person for S&M on purchasing requisitions, orders, investment orders, and the payment process for suppliers and contractors.
- Assist the Marketing Manager in promotions and events.
- Provide admin support to all lines of business, and support the team.
- Generate all monthly statistics and reports for the Sales and Marketing Team, and monitor performance against the budget.
- Manage all administrative work for the non-fuel income.
- Custodian of marketing merchandise items.
- Custodian of all S&M contracts
Club Card and S&M Assistant
TotalEnergies Marketing Fiji Pte Ltd
, Fiji & Tonga
11.2013
- Handling fuel card issues, processing reimbursement, invoices, reports, credits and assisting the S&M team in events.
Administration support
KORDI Minerals Ltd
04.2013
- Handling all day-to-day administrative activities.
Call Centre
University of the South Pacific
01.2012
- Handling Customer queries and logging request on service desk. Dealing with all Technological problem faced by students and staffs at the Campus. (1 semester i.e. 5months).
Cashier
Chicken Express
01.2010
- Friendly service, handling cash register, doing banking, and providing excellent customer service. (Holiday Job)
Education
MBA - Business Administration
University of The South Pacific
Suva01.2023
Postgraduate Diploma - General Manager
University of The South Pacific
Suva01.2021
Postgraduate Certificate - Business Administration (Human Resources)
01.2021
Bachelor of Commerce - Accounting and Management and Public Administration
University of the South Pacific
01.2012
Secondary -
Bucalevu Secondary School
Taveuni, Fiji01.2008
Skills
- Marketing strategy
- Brand activation
- Event coordination
- Promotional planning
- Performance measurement
- Team leadership
- Consumer insights
- Content development
- Market analysis
- Budget management
- Stakeholder engagement
- Social media strategy
- Sales tracking
- Category growth
- Competitor analysis
REFEREES
- Ragini Parekh, Manager Purchasing, ragini.parekh@totalenergies.com, +6799997809, TotalEnergies Marketing (Fiji) Pte Ltd
- Sushila, Lal, Vice President Human Resources, sushila.lal@totalenergies.com, +6799997742, TotalEnergies Marketing (Fiji) Pte Ltd
Timeline
Brand Activation Manager
Nestle Fiji Pte Ltd
02.2025 - Current
Manager Marketing & Communications
TotalEnergies Marketing Fiji Pte Ltd
12.2023 - 02.2025
Sales Executive
TotalEnergies Marketing Fiji Pte Ltd
10.2017 - 11.2022
Sales & Marketing Assistant
TotalEnergies Marketing Fiji Pte Ltd
03.2015 - 10.2017
Club Card and S&M Assistant
TotalEnergies Marketing Fiji Pte Ltd
11.2013
Administration support
KORDI Minerals Ltd
04.2013
Call Centre
University of the South Pacific
01.2012
Cashier
Chicken Express
01.2010
MBA - Business Administration
University of The South Pacific
Postgraduate Diploma - General Manager
University of The South Pacific
Postgraduate Certificate - Business Administration (Human Resources)
Bachelor of Commerce - Accounting and Management and Public Administration
University of the South Pacific
Secondary -
Bucalevu Secondary School