Jenna Cochran
Lane Cove,Australia
Summary
I am a highly skilled and self-motivated professional with a proven track record in Operations and Project management. My ability to quickly acquire new skills, processes, and technology makes me an asset to any team. My passion is for animal care, and I am actively searching for a job opportunity or work placement to complete Certificate II in animal care and to pursue my career aspiration in the animal care sector.
Overview
10
10
years of professional experience
Work History
Sales Operations Executive
Seven
11.2021 - Current
- Worked on the implementation of Code7+, a new Salesforce-based platform automating digital booking processes, enhancing media planning, and optimizing campaign tracking at Seven
- Acted as the primary contact for Sales teams, providing support across team and provided day-to-day technical support post launch
- Collaborated with internal stakeholders (e.g developers and testing teams) to gather feedback, identify improvements, and ensure a seamless user experience
- Conducted User Acceptance Testing, prioritized tickets for releases, and performed technical audits post-deployment
- Collaborate with internal and external technical and developer teams to drive communication, prioritization, analysis, and resolution of customer challenges and issues
- Communicate workflow improvements to Sales and other departments once implementation has been completed.
- Developed and implemented sales operations processes to improve customer satisfaction.
Advertising Operations Executive
Nine
01.2021 - 11.2021
- Managed digital campaigns across programmatic and direct channels using Appnexus and DFP (GAM)
- Respond to client briefs and provide product recommendations for performances-based based on their client's primary campaign goals
- Run Full Funnel campaigns using Awareness, Consideration and Conversion products
- Optimized campaigns based on client's goals (e.g
- Deliver full budget, completion rate, click through rate, unique audience reach)
- Analyse end of campaign results and provide future recommendations to drive future revenue based on data in Tableau, GAM and Xandr
- Proactively identified and resolved issues, ensuring the successful delivery and performance of campaigns.
Digital Campaign Manager
Nine
07.2019 - 01.2021
- Led day-to-day functions, serving as the first point of contact for the Sales team and ensuring the accurate processing of digital advertising bookings
- Coordinated with Ad Operations to devise strategies for performance-driven campaigns and conducted technical audits for pixel implementation for lower funnel campaigns
- Run Weekly WIP meeting with key stakeholders to ensure all campaigns are hitting their delivery and performance goals
- Book, traffic, and test all campaign creatives (including Javascript, direct serving) to ensure they meet Nine ad specs in Google Ad Manager and Xandr/Appnexus
- Work on end of campaign reports and provide insights and future recommendations by drawing from Tableau, GAM and Xandr/Appnexus reports.
- Conducted A and B testing of different ad creatives to identify best performing variations.
- Developed a deep understanding of customer segments through market research and surveys.
- Suggested improvements in existing processes related to digital campaigns.
- Ensured timely delivery of all deliverables within the assigned timeline.
Marketing Coordinator - Content Approvals
Foxtel
09.2018 - 07.2019
- Responsible for facilitating approvals of marketing materials and assets request (logos, images, copy and footage) between Foxtel, its channel partners and external stakeholders (such as Telstra)
- Manage the traffic of marketing campaign approvals and/or material requests to channel partners and stakeholders
- Track approvals/material requests, collate approvals and send feedback to relevant parties
- Quality control: review artwork and reassess issues prior to sending to channels and back to campaign managers
- Manage timelines, deadlines, and collateral approvals for numerous campaigns simultaneously.
Account Manager
Openmarket
01.2015 - 03.2018
- OpenMarket offers product and services to connect businesses and their customers through mobile messaging technologies
- Contributed to market intelligence by analyzing data and reporting insights to clients in the digital media landscape
- Worked on the first SMS/Text Giving Pilot in Australia where donations could be made to charities through SMS technologies
- My responsibility was to onboarding 16 x new charity clients, schedule of campaigns, approve marketing materials to adhering to regulation guidelines, monitoring campaign success and reporting feedback to external stakeholders
- Provide monthly statistical analysis for internal reports and updates accordingly.
Compliance & Account Manager
WMC Global
06.2014 - 12.2015
- WMC Global is a market intelligence company, bringing insight into the in-market consumer experience through software-driven data analysis
- Contributed to market intelligence by analyzing data and reporting insights to clients in the digital media landscape
- Oversaw content management platforms, providing compliance support and driving the production process.
Education
Bachelor of Communication & Media Studies (Marketing) -
University of Wollongong
01.2013
Diploma of Entertainment Business Management -
JMC Academy
01.2009
Skills
- Customer Service
- Multitasking and Prioritizing
- Account Management
- Data Entry
- Coordination
- Adaptive team player
- Computer Proficiency
- Critical Thinking
- Problem-solving abilities
- Process Improvements
Other Education
- Business Analytics and Visualisation (RMIT Oct 2021)
- Salesforce Trailhead Superbadges; Business Administration Specialist, Lightning Experience Reports & Dashboards Specialist, User Authentication Settings Superbadge Unit
Technical Toolkit
- Project Management & CRM: Salesforce, JIRA, Azure
- Campaign Management: Google Ad Manager, Xandr/Appnexus
- Campaign & Audience Analysis: Tableau, Excel, Salesforce CRM and reporting
Hobbies and Interests
Meditation, Podcasts, Reality TV, Cooking, taking care of my dog Theo
References
Provided upon request
Timeline
Sales Operations Executive
Seven
11.2021 - Current
Advertising Operations Executive
Nine
01.2021 - 11.2021
Digital Campaign Manager
Nine
07.2019 - 01.2021
Marketing Coordinator - Content Approvals
Foxtel
09.2018 - 07.2019
Account Manager
Openmarket
01.2015 - 03.2018
Compliance & Account Manager
WMC Global
06.2014 - 12.2015
Bachelor of Communication & Media Studies (Marketing) -
University of Wollongong
Diploma of Entertainment Business Management -
JMC Academy
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