Jenna Gracie

• Collaborate with trading, finance, strategy and ARN integrate to respond to agency briefs.
• Drive year-on-year business growth by leveraging my deep agency relationships and creating new opportunities
• Organise regular team meetings to review performance metrics, discuss progress towards goals, and address any challenges or concerns.
• Mentor junior client partners/ account managers, fostering skill development and promoting leadership within the team.
• Manage quarterly budgeting processes across metro radio, regional radio and digital audio, ensuring alignment with organisational targets.
• Collaborate weekly with other department managers to identify areas for improvement in active briefs and our go to market strategy..
• Balance multiple priorities effectively, ensuring that all tasks are completed in a timely manner without sacrificing attention to detail or quality.
• Negotiate contracts from $250k to in excess of $6 million.

• Led strategic client development, enhancing agency-client relationships.
• Spearheaded account growth initiatives through proactive opportunities, increasing client satisfaction.
• Negotiated contracts and responded to briefs to optimise agency revenue streams across key Melbourne Agencies including Tier 1 consortium groups and large independent agencies.
• Responsible for achieving and exceeding monthly budgets
• Working with revenue and yield, strategy and integration departments to provide the best solution for client briefs to ensure maximum share results for ARN.

• Responsibility to take over and grow an existing list and form strong new relationships with clients
• Fully integrated responses on a National level, making use of the campaigns and integration team to win business and increase market share
• Forward planning with revenue and goal setting to ensure Long Term Contract numbers and new business targets
• Act as a business partner assisting with not only KIIS and Gold in Melbourne but able to work as a national radio agent
• Assisting new account managers to the role by taking them out to meetings and providing insights into the position to assist in their transition – ARN way training for new staff.
• Working with unaccredited agencies within Melbourne.

Achievements

• Largest month of over $200,000 written in one month
• Contribution of over $3 million worth of revenue in my time in direct sales
• Strong forward revenue – planning in advance and concentrating on LTC's
• Built and maintained strong relationships with clients external to the business and also staff within in the business both in sales and other departments – team player
• Assisting in the hiring of new talent - new Account Directors at ARN that I worked with from a previous networks. Hiring of my co-ordinator.
• Sales, online, and future leader training.

• Take on a failing list in November 2011, without set budgets. Budgets assigned from January 2012.
• Maintain clients through three major changes to the radio station whilst also increasing revenue bought onto the station
• Make use of ‘DMG Create' to assist with major integration ideas and secure the business over competitors
• Be very aware of the Melbourne metropolitan market and clients actively advertising across all mediums, constantly seeking out possible opportunities and increasing market share – utilising air check etc
• Achievements
• Transitioning clients through major re-brands and bringing on new clients to suit the new format
• Strong client relationships
• Digital training through Digital Chameleon
• Brainstorming, strategic thinking with DMG create to come up with “out of the box” solutions for clients.
• Budget achievement after a very short space of time
• Understanding of the music streaming platform and customised radio with the Rdio partnership

• Seek new business for a list that did not have any regular clients.
• Educate direct clients on television that have never embarked on a television campaign before, plan and execute a marketing campaign. Follow through with them in the processes including creative and sponsorships.
• Plan 2-3 months in advance to ensure I can get my client the best available airtime to reach their target audience.
• Building revenue for the company, with significant YTD and YOY gains.
• Deal with small agencies throughout Queensland to put together client presentations and targeted schedules.
• I worked closely with many of the sales executives at 9 metro Brisbane so that I was able to go to a client with a holistic solution to their advertising needs, incorporating every market across Australia – business partner
• Achievements
• Able to incrementally build a client base and increase the revenue bought to the company.
• I actively seek new clients; built to a large number of regular spending clients.
• Able to manage not only my daily workload, but also my delegation to my assistants, prioritising our workload in a very busy environment.
• Built strong client relationships in a relatively short amount of time.

• Seek new business and maintain existing client relationships.
• Put together long term advertising/marketing plans for a range of different businesses, including being involved with providing promotions, creative and online options to generate the best result possible for a wide range of clientele.
• Forecast monthly, plan well in advance and be aware of what businesses were advertising with which media, seeking opportunities to maximise revenue for the company by staying ahead of the competition.
• Exceeding sales targets and assisting in the revenue growth of the company.
• I spent a lot of time on the road so needed to be extremely well prepared at all times for meetings scheduled throughout the day, operating autonomously.
• Achievements
• Able to exceed my budgets and grow my client list. This achievement brought about my manager submitting a nomination for an Australian Commercial Radio Award – Best Direct Sales person 2010 for my revenue growth and percentage increase in sales over the previous 12 months.
• Initiate and maintain relationships with a number of existing and new businesses, as well as other media organisations by networking at ‘Business After Hours' held by the Illawarra Business Chamber.
• National Sales Academy Training provided by Win Corporation.
• Stepping up in to an assistant management position. Managing the sales team whilst current management were unavailable demonstrating the trust and confidence they had in my self-motivation and leadership skills.
• Satisfaction from clients that I have provided a great marketing strategy for their business, so that they continue to want to work with myself and i98

• Deal with major media industries to book National campaigns.
• Book and schedule local advertising. Meet daily deadlines for each days on-air scheduling, and manage commercials coming from different major clients/ creative agencies.
• I was the only person in my department, so needed to actively manage and prioritise my workload on a daily basis. Demonstrating my ability to work autonomously and time management skills. As well as managing myself I needed to organise my reps to make sure I had the information I needed before due deadlines.
• Achievements
• Straight out of Uni I gained a valuable understanding of the media industry (particularly radio) and how departments are interrelated, in a very short period of time. I was also learning the sales role on top of my own responsibilities in traffic.
• Learnt how to produce sales figures/reports and present them to management.
• The booking and scheduling of campaigns.
• Gained an insight into how booking and creative agencies work.