Jennah Bakker
Berowra Heights,Australia
Summary
Hardworking and passionate team player, seeking a new position. With years of professional research experience working across a multitude of businesses both in the private and government sectors. Being highly skilled researcher with the ability to unlock customer insights. Enjoys working closely with internal and external stakeholders to transform products and services to the next level.
Overview
17
17
years of professional experience
Work History
Customer Sensory Research Assistant
Woolworths
05.2019 - Current
- Supported research and development efforts to create new products, equipment and processes.
- Worked with a team of researchers & food experts to conduct regular product home trials; in person product tests; surveys; online research communities; and conducted customer interviews.
- Utilized online research communities to gather qualitative and quantitative data on consumer usage, behaviours and preferences.
- Worked with people across business departments to investigated, implemented and utilised tools and processes to access research participants.
- Recruited and coordinated research participants, including scheduling, payment and communications.
- Managed incentive payments, gift card management, and participant tracking, ensuring smooth operations.
- An Expert in survey design and programming on survey platforms.
Research Executive
The Leading Edge Market Research Consultants
10.2018 - 04.2019
- Delivered customised and effective solutions to clients that met needs.
- Created questionnaires and interview guides that met clients' requirements.
- Developed consultative listening skills to go deeper into root causes of client questions and their customers' needs.
- Conducted qualitative market research including interviews, focus groups and product testing.
- Designed and moderated online communities, set-up for research projects and analysed results.
- Communicating with clients included handling queries; presenting research findings; arranging and confirming meetings.
Research Associate
McGraw-Hill Education
09.2018 - 10.2018
- Responsible for all product and market research needed under the business and economics portfolios in Australia and New Zealand.
- Demonstrated ability to work with print and digital products development across various subject areas for example management, marketing, psychology and economics.
- Completed in-depth reviews of market conditions and customer preferences.
- Distilled large amounts of information to produce reports, spreadsheets and documents outlining key details.
- Performed in-depth interviews with research subjects and compiled data analyses into reports for review by businesses leaders.
- New title was result of global restructuring.
Design Researcher
McGraw-Hill Education
05.2017 - 09.2018
- Conducted both qualitative and quantitative research.
- Carried out interviews; contextual inquiries; surveys; card sorting and product co-creation.
- Collected feedback from educators and students on design and content of products in development.
- Created wireframe and prototypes.
- Explored new techniques for business to understand current and future customers' needs.
- Moderated in-depth interviews, face to face and virtually.
- Worked with local and global teams to improve business's knowledge of customers' needs and development of products and services.
- Tested websites and performed troubleshooting prior to deployment.
- Implemented human centred design methodologies.
- Communicated results of UX research, using models, reports, presentations and visual designs.
- Produced design mock-ups and prototypes to strengthen designs, enhance user experiences and improve app/website interactions.
- Established milestones for projects and prepared all team members to meet aggressive deadlines.
- Researched new technologies, software packages and hardware products for use in projects.
Research Coordinator
McGraw-Hill Education
09.2015 - 05.2017
- Conducted market and product research i.e. competitor analysis, surveys, created personas and gathered market insights.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Survey design, distribution and analysis of results.
- Ran focus groups and pilot studies.
- Recruited academics to review and author content for development of educational products.
- Worked closely with internal and external stakeholders.
- Prepared documents, reports and presentations detailing results and conclusions.
- Used mathematical formulas, statistical models and analytical techniques to assess information.
- Conducted administration tasks such as processing invoices; monitoring and tracking budgets; vendor management and ran reports from CRM systems.
Interviewer
Australian Bureau of Statistics
01.2015 - 09.2015
- Assisted with collection of data that impacted economic, financial, social and environmental public policymaking.
- Interviewed business leaders.
- Assisted with project planning and execution of research.
- Coded data from participant interviews.
- Answered customer telephone calls promptly and using appropriate manner.
- Developed great interpersonal skills and ability to communicate effectively with diverse audiences.
Consultant
EY
02.2014 - 11.2014
- Provide both advisory and audit services to local and global companies.
- Facilitated financial and operational audits, working with internal and external managers to communicate recommendations or issues surrounding audits.
- Specialised in risk advice services and auditing of IT systems.
- Involved in consultation through to report delivery.
- Demonstrated knowledge of IT general controls (ITGCs).
- Client facing role, that assisted businesses make improvements to IT governance; control framework; IT assurance and government compliance.
- Worked with clients from various industries including media, entertainment, energy, health, retail, FMCG, natural resource and banking.
- Prepared working papers, reports and supporting documentation for audit findings.
- Communicated with people at all levels of business and analysed findings that were reported in Excel, Word and PowerPoint.
Interviewer
Australian Bureau of Statistics
06.2011 - 02.2014
- Assisted with collection of data that impacted economic, financial, social and environmental public policymaking.
- Gathered data and insights from thousands of participants during telephone interviews.
- Entered data promptly and efficiently with accuracy.
- Assisted people to provide complex data about finances; business operations; agricultural practices; social activities and daily lives.
- Provided technical support to people completing online surveys via secure portals.
- Conducted general administration duties for example, typing company notes, answering and making phone calls, sending faxes, survey distribution and emails.
- Trained new and existing staff.
Graduate Research Scientist
Macquarie University
07.2011 - 01.2013
- Analysed and monitored air quality.
- Downloaded data from remote air quality senses.
- Compiled research results into graphs and conducted statistical analysis.
- Demonstrated proficiency in using Microsoft Word, Microsoft Excel, Microsoft PowerPoint, R, statistical packages and various other computer programs.
- Key contributor to reports.
- Prepared samples for research project on lead slag.
Team Member/Cashier
Kmart
04.2008 - 05.2011
- Met and exceeded sales targets.
- During Christmas served on average 48 customers per hour.
- Demonstrated teamwork skills.
- Developed skills and knowledge of customer service techniques.
- Developed communication and interpersonal skills.
- Kept drawers accurate, current and secure by checking bills for counterfeit markers, storing large bills and keeping adequate change.
- Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers.
- Educated customers about store procedures, merchandise and promotions.
Education
Diploma Innovation Management -
University of New South Wales
Sydney, Australia2012
Bachelor of Environmental Science -
University of New South Wales
Sydney, Australia2011
Skills
- Leader and team player
- Creative thinking
- Verbal and written communication
- Statistics and data analytics skills
- Advanced Excel skills
- Proficiency in Microsoft Office
- Microsoft PowerPoint
- Financial acumen
- Project Management
- Product research
- Market research
- Survey design
- UX
Timeline
Customer Sensory Research Assistant
Woolworths
05.2019 - Current
Research Executive
The Leading Edge Market Research Consultants
10.2018 - 04.2019
Research Associate
McGraw-Hill Education
09.2018 - 10.2018
Design Researcher
McGraw-Hill Education
05.2017 - 09.2018
Research Coordinator
McGraw-Hill Education
09.2015 - 05.2017
Interviewer
Australian Bureau of Statistics
01.2015 - 09.2015
Consultant
EY
02.2014 - 11.2014
Graduate Research Scientist
Macquarie University
07.2011 - 01.2013
Interviewer
Australian Bureau of Statistics
06.2011 - 02.2014
Team Member/Cashier
Kmart
04.2008 - 05.2011
Diploma Innovation Management -
University of New South Wales
Bachelor of Environmental Science -
University of New South Wales
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