Summary
Overview
Work History
Education
Skills
Additional Information
Work Availability
Quote
Timeline
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Jennifer Blaxland

Jennifer Blaxland

Sydney,NSW

Summary

Communication Specialist and Brand Ambassador. Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.

Overview

20
20
years of professional experience

Work History

Creative Director

Branded Live
09.2006 - 03.2021
  • Lead creative strategist in visual messaging for globally leading brands
  • Created large-screen graphics for product launches and sales events locally and across APJ
  • Collaborated with senior management to develop and implement marketing initiatives across Australia and APJ
  • Clients include Hewlett Packard, Huawei, NAIDOC, Commvault, Sydney Water, Adobe

Marketing and Communication Consultant

Hewlett Packard Enterprise
01.2008 - 01.2020
  • Events, presentations, videos, social media graphics
  • Worked with the senior leadership team, marketing and internal PR comms to deliver technical and strategic messaging for events
  • Localised marketing initiatives to increase visibility of the organisation in local, regional and national markets
  • Brand guardian

Design Consultant, Trainer

Various Event Companies
01.2007 - 01.2009
  • Microhire / TurningPoint / Staging Rentals / Staging Connections.
  • Created brand compliant presentations, sets, videos and marketing assets.
  • Prepared strategies and proposed concepts for client approval.
  • Consistently stayed under client's budget for projects.
  • Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
  • Prepared original and relevant options for clients suitable to individual requirements.

Creative Services Manager

Staging Connections
01.2004 - 01.2006
  • Managed and developed a team of creative experts for the production of event graphics.
  • Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.
  • Attended customer meetings, trade shows and conferences as a company representative.
  • Hired, developed and managed creative services team of internal employees and freelancers.
  • Collected performance data on each promotion to better plan future events.
  • Built and deployed strategic approaches in marketing and branding to enhance product sales.
  • Increased longevity of accounts by providing individualized customer service and developing relationships with account holders.

Studio Manager

Jigsaw Strategic Research
01.2003 - 01.2004
  • Managed studio for the market research team – producing reports
  • Coordinated daily studio operations, including scheduling, staff management and customer service.

Education

Bachelor of Science - Psychology

Swinburne University of Technology
Melbourne, VIC
09.2024

Advanced Diploma of Graphic Design - Graphic Design

Shillington College of Graphic Design
Brisbane
11.1995

Skills

  • Manage Client Relationships
  • Creative Team Leadership
  • Presentation Expert
  • Graphic Arts Design
  • Creative Cloud / MS Office
  • Video
  • Concept Pitching
  • Corporate Identity Branding
  • Studio Management
  • Visual Communication Expertise
  • Brand Messaging
  • Art Direction
  • Visual Communication Expertise
  • Brand Messaging
  • Creative Team Collaboration
  • Photographic Editing

Additional Information

  • Honors & awards: World Best Presentation Company - ICIA and Communications Media Management Association. Presented in USA on effective communication and stagecraft Australian Best Communication Company – ENTEC

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

If you really look closely, most overnight successes took a long time.
Steve Jobs

Timeline

Marketing and Communication Consultant

Hewlett Packard Enterprise
01.2008 - 01.2020

Design Consultant, Trainer

Various Event Companies
01.2007 - 01.2009

Creative Director

Branded Live
09.2006 - 03.2021

Creative Services Manager

Staging Connections
01.2004 - 01.2006

Studio Manager

Jigsaw Strategic Research
01.2003 - 01.2004

Bachelor of Science - Psychology

Swinburne University of Technology

Advanced Diploma of Graphic Design - Graphic Design

Shillington College of Graphic Design

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Jennifer Blaxland