JENNIFER FRASER
Strategic Improvement & Innovation Manager
Bateau Bay,NSW
Summary
Highly skilled in business analysis and human centered design (Design Thinking, Lean Design, and Agile) capabilities. Effective problem solver and project manager, able to oversee the progress of multiple projects to build and deliver strategy. Successful experience structuring problems and defining the plans to solve them, injecting strategic and innovative thinking into the issues that the business faces. Excellent stakeholder management and influencing, including building strong advisory relationships with senior divisional leaders. Passionate about being at the forefront of change.
Overview
25
25
years of professional experience
Work History
Section Manager Improvement & Innovation
Central Coast Council
Central Coast, NSW
06.2020 - 02.2021
- Design and implementation of organisations first formal service delivery review framework, endorsed by council.
- Managed successful services review program delivery, which identified key priorities for service and activity improvements, cost savings, service level adjustments, alternative modes of service delivery and an improved resource usage model.
- Managed and developed a high performing continuous improvement team teaching six sigma lean tools.
- Project managed a strategic benchmarking analysis, critical to the success of the organisation's first service review.
- Rolled out strategic desktop research project to identify cost volume and quality of all services.
- Maintained energy and enthusiasm in fast-paced environment.
Senior Strategic Business Technology Partner
Central Coast Council
Central Coast, NSW
08.2019 - 06.2020
- Co-designed and facilitated strategy workshops, creating strategic narratives that aligned executive teams or addressed organisational risks.
- Co-designed and facilitated design projects, using contextual research, sprints, and future scenarios to generate innovation options and portfolios.
- Engaged executive teams to craft strategic narratives, renovate business models, and plan for the future to offset risks.
- Engaged in design research, invention, and prototyping of new physical and digital products, experiences, and workplaces.
- Successfully project managed delivery of IM&T's first innovation workhub.
Lead Business Technology Analyst
Central Coast Council
Central Coast, NSW
12.2017 - 08.2019
- Designed and implemented an enterprise business analysis framework.
- Mentored BA/SME team on technical and professional skills and conducted regular meetings to discuss challenges and identify solutions.
- Facilitated stakeholder engagement workshops to define and playback requirements.
- Translated business needs into specific functional (FRDs) and non-functional requirement documents and BRDs for Councils Consolidated Property and Rating system.
- Developed Unified Modelling Language (UML) diagrams such as Use Case Diagrams, Activity Diagrams, Class Diagrams, navigational Flows, Story Boards, UI specifications/ Sequence Diagrams.
Lead PMO Business Analyst
Central Coast Council
Central Coast, NSW
05.2017 - 12.2017
- Implemented project cost analyses and reporting across 19 workstreams (circa 100 projects).
- Implemented benefits realisation management and life cycle mapping across all projects.
- Mentored & coached workstream leaders and project managers to successfully manage project benefits.
- Delivered reporting requirements for Office of Local Government (OLG) relating to state government funded: New Council Implementation Fund (NCIF) and Stronger Communities Fund (SCF).
- Developed and implemented Project Cost Management Framework: mapping data across three systems: Authority, Oracle, and Pathway.
Business Technology Analyst
Central Coast Council
Central Coast, NSW
05.2016 - 05.2017
- Simulated tasks performed by customers on council's applications (AS-IS analysis) and suggested improvements in business processes.
- Facilitated requirement elicitation workshops to build customer journey maps.
- Designed user stories & prioritisation of product backlog.
- Facilitated User Acceptance Testing (UAT) with system Administration and Business Users to document any issues or defects.
- Developed and managed stakeholder engagement (internal/external) including customer satisfaction, system owner and administrator, including competencies, learning, e-Learning management, performance plans and reviews, vendor management, data feeds, help desk (including Technical support to IT).
Group Product Manager
Ventis Home Ventilation
Sydney, NSW
06.2011 - 05.2016
- Lead multi-disciplinary Agile team to manage the product lifecycle, including defining and executing product vision and strategy, validating product features and design, identifying and resolving issues and collecting and prioritising inputs to inform product decisions.
- Lead and defined an outcome-oriented product roadmap, informed by customer insights and feedback, to define and write user stories, acceptance criteria and success metrics, to ensure customer centric product design, development and delivery with sustainable targets.
- Lead research, including consultation with stakeholders and related activities, to define current and future product enhancement to meet customer needs and maximise return on investment
- Lead and coach product team to deliver product roadmap, practice management and continuous improvement in product and system enhancements, efficiency improvements, and regulatory and compliance initiatives through the delivery phases, to go-live and into retirement.
Executive Marketing Director
Lilliput ELC Plc
Glasgow, UK
01.2002 - 02.2009
- Defined and oversaw marketing analytics, KPI's, dashboard report creation to measure all aspects of revenue driven programs.
- Coordinated data entry, management,,analysis and interpretation of quantitative and qualitative data.
- Facilitated stakeholder forums at customers events, advisory boards, strategic meetings and marketing events to facilitate business requirement and process workshops.
- Designed change management review of training documentation and communications for the business systems
Senior Marketing Campaign Analyst
Clear Channel Media
London, UK
01.1998 - 02.2002
- Managed tagging and tracking of marketing campaigns and key analytics implementation guidance for new websites or tools.
- Managed product teams to ensure products go to market in a data-driven manner.
- Mapped quantitative data to qualitative insights, visualizing data and storytelling.
- Developed marketing strategies to successfully grow the division and meet desired business goals.
Advertising Account Manager
Scottish Media Group
Edinburgh, UK
01.1994 - 01.1998
- Designed brand strategy, web site traffic growth, web site UI and advertising revenue planning & reporting.
- Coordinated key project management for campaigns to include mapping out project timelines, audience insights, and real online metrics Designed queries for monthly and quarterly tracking reports for marketing and senior management.
- Collaborated with IT Department to create a system to deliver data electronically to key management personnel.
Education
Bachelor of Arts - Business Economics
Paisley Campus, University of The West of Scotland
Certified Prosci Change Manager - undefined
Skills
Planning and Coordination
undefinedTimeline
Section Manager Improvement & Innovation
Central Coast Council
06.2020 - 02.2021
Senior Strategic Business Technology Partner
Central Coast Council
08.2019 - 06.2020
Lead Business Technology Analyst
Central Coast Council
12.2017 - 08.2019
Lead PMO Business Analyst
Central Coast Council
05.2017 - 12.2017
Business Technology Analyst
Central Coast Council
05.2016 - 05.2017
Group Product Manager
Ventis Home Ventilation
06.2011 - 05.2016
Executive Marketing Director
Lilliput ELC Plc
01.2002 - 02.2009
Senior Marketing Campaign Analyst
Clear Channel Media
01.1998 - 02.2002
Advertising Account Manager
Scottish Media Group
01.1994 - 01.1998
Certified Prosci Change Manager - undefined
Bachelor of Arts - Business Economics
Paisley Campus, University of The West of Scotland
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