Jennifer Lancaster

• Power of Words has been providing copywriting and editing services for 14 years, with positive feedback.
• In last 10 years, I edited non-fiction books, including typesetting.
• Made content for my book publishing course’s promotions - including LinkedIn articles, creative videos, and Instagram posts.
• Wrote landing page for Think Property Club - TV renovation series.
• Wrote copy for new land developments or off-the-plan luxury property (6 projects).
• Wrote email templates and did lead pipeline building.
• Wrote copy, edited and applied EDM automation in Mailchimp for ILP (Institute for Learning & Performance)
• Web copywriting for BrisTax.com.au and Lee and Lee Accountants to ensure resonance with the right target audience.
• Improved search result rankings (contract for Canberra Granny Flat Builders) with clean SEO strategy.
• Helped entrepreneurs with book editing for property investing, commercial property, billionaire stories.

• Blogging, editing, and marketing of three brands
• Aided Team Accounting to be found online in relevant searches
• Edited Fact Sheets and client information
• Wrote the web copy for the financial brand, Private Financial Group
• Taught the leaders how to use LinkedIn for brand exposure.

Home-run studio.

• Devised ways to get new clients, including cold calls, networking, educational content, sales meetings.
• Ensured that client websites had well-written copy and meta-tags, Google maps, blogs, Analytics, and converting Google ads
• Optimised Red Planet website and wrote 95 blog posts.
• Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media
• Discussed SEO needs, with personalised strategies for clients.

• Duties included press releases, advertising organisation, expos, web updates, and sales appointment arrangement.
• Collaborated with Sales Director to create and execute promotional campaigns.
• Developed working knowledge of CRM to effectively track sales leads and activities.

• Planned external marketing expos.
• Created brochures and demonstration manuals in PageMaker.
• Ordered promotional items - 1,500 coffee cups in my design.
• Liaised with international offices to check status of foreign language brochures.

Summer Research Awards - completion of a multimedia OH&S program.