Jennifer Li

• Content Creation & Editorial: Developed high-impact, social-first beauty content for Myer's digital channels, including TikTok scripts, skincare guides, fragrance storytelling, and Instagram captions.
• Trend & Strategy Development: Identified emerging beauty trends and turned them into content opportunities, helping shape Myer's overall beauty strategy.
• Collaboration & Stakeholder Management: Partnered with internal teams (marketing, e-commerce, photography, design) and external creatives (makeup artists, dermatologists, influencers) to produce cohesive, cross-platform content.
• Reporting & Analytics: Tracked content performance using analytics tools and refined strategies while conceptualizing new ways to engage audiences.

Recommendation letter and references can be provided.

• Creative Direction & Content Production: Leading the artistic direction of photo and video shoots for clients in food, drinks, fashion, and FMCG. This includes creating detailed mood boards, video briefs, and managing all aspects of on-location shoots.
• Strategy Development: Crafting and executing organic social media strategies, ensuring alignment with each client's unique audience and goals.
• Client Relationship Management: Acting as the main point of contact for clients such as 7 Seeds, Subtle Tea, and Nazario Parisi & Sons, managing their digital marketing strategies, and ensuring brand consistency across all platforms.
• Reporting & Analytics: Conducting monthly and quarterly reports on performance metrics to update or refine strategies based on data insights.

• Initiated using Jira across the team for media and marketing project progress trackers to identify risks and manage timeline resulted in 25% more effectiveness in strategy delivery.
• Negotiated project deliverables and deadlines with internal and external stakeholders.
• Actively pursued and maintained media relationship and long term partnership with Toyota, AFL, Nike by asserting trial period and biannual contracts.

• Developed and implemented campaign and branding strategies for clients across finance, tech, government, and e-commerce industries, including Adore Beauty, Brown Brothers, and Boost Lab
• Utilized data analysis tools such as Data Studio, GA4, and Ad Manager to conduct optimizations and provide comprehensive reporting to clients, resulting in a 25% increase in engagement for Brown Brothers X Adore Beauty campaign
• Initiated weekly reporting/catch up session for clients and new media agencies resulting in trusted relationship with clients and 50% more likely to allocate budget for new strategy across TV, radio, press, OOH, digital and social

• Supported brand launches and collaborations, such as Patron x MCA, Audi, Fenty Beauty
• Conducted market research that identified key customer segments and generated new product ideas
• Educated the public on a social issue through public speaking engagements, resulting in a 35% increase in support for the cause Disaster Relief, Education & Environmental Charities in collaboration with Neutrogena