15 years’ analytical and business insight experience across various industries (Healthcare, FMCG, E-Commerce)
Strong experience in Account Management and Commercial Strategy
Extensive experience as business partner for commercial teams
Extensive experience in Annual Planning, budget and forecasting process
Expert in Financial analysis and Financial Modelling
Business case and scenario analysis experience with Post Investment Reviews
8 years’ eCommerce experience in building online strategy for multiple regions (ANZ, APAC, Europe)
International Experience
Overview
17
17
years of professional experience
Work History
Snr Global Pricing and Commercial Analyst
Breville Group ltd
09.2024 - Current
Develop global pricing strategy for New Product Development (NPD) with objective to drive growth in both revenue and profit through commercial analysis and price positioning in market
Work closely with Global Product Development Team to identify market opportunities and consumer willingness to pay for NPD projects and presenting opportunity analysis to all levels of the business including C-suites
Develop complex models for pricing scenarios and margin evaluation
Develop framework to assess commercial viability of projects based on volume opportunity/competitor analysis and overall impact to category profit using internal and external data sources
Lead volume forecast process and discussions with Global Product Teams, Sales and Marketing and supply chain on initial launch volumes required for successful product launch (Distribution, range, retailer doors)
Develop reporting suites (Excel and PBI dashboards) to track effectiveness of new product launch with focus on price positioning in gaining market share.
Commercial Analyst
Breville Group ltd – Beanz subscription
04.2022 - Current
Provide key business insights on performance of Beanz business unit (Margin, subscription behaviour, competitors)
Develop pricing framework that allow for margin optimisation
Develop onsite merchandising rules of SKU’s to enable negotiations for better margins with Roaster partners
Responsible for driving commercial decisions for existing markets (US/UK) through analysis of Beanz promotions and its effectiveness on subscription uptake and retention
Driver of the Beanz datacube project
Working closely with the data engineers and analytics team to build a robust datacube that enabled visibility of consumer/subscription behaviours via PowerBI reports
Working closely with all areas of the business to build a best in class customer experience on the Beanz platform
(GM, Beanz manager, Product Team – tech services, customer service)
Trade and Development Manager
ASOS Plc (London) - Global Online Clothing Retailer
10.2017 - 12.2021
Develop and drive the commercial growth strategy for multiple territories ensuring alignment to global strategy
Day to day management of territories and liaising with cross functional teams for sales optimisation
Delivery of strategic annual planning process for owned territories and their 3YP
Responsible for daily, weekly, monthly rolling forecast by KPI’s
Provide clear weekly commentary on territory performance, identifying risk/opportunities to sales and recommending operational actions to Directors
Ownership of the localised territory trading/promotional calendars optimising key trading periods
Recommend sales and profit driving initiatives through business cases and scenario analysis and driving the lead on implementation
Provide in-depth territory insights and analysis to all levels of the business (sales trend, KPIs, customer insight, ROI) to influence and collaborate on commercial decisions
Team Champion for global projects (Payments solutions, Delivery propositions, Reporting improvements)
Development of reporting suites and key analysis for the Trade and Development team
Key stakeholder to Marketing (paid and non-paid) channels, Insights and Analytics, Digital Commerce, Finance, Supply Chain, Buying and Merchandising, Tech and Customer Care teams
On-going market research to keep abreast of the competition and market innovations
Managed the Trade and Development Analysts and Graduates
Senior Commercial Finance Analyst
ASOS Plc (London)
01.2016 - 10.2017
Responsible for the rolling monthly Global sales forecast of £2bn+ and Finance business partner to the Global Development Team
Rolling monthly sales forecast and preparation of monthly sales pack for presentation to leadership team
Monthly variance analysis of P&L
Worked closely with global development team to identify risk and opportunities to trade/sales
Financial and scenario modelling for proposed business initiatives
Margin analysis on promotional discount activity
Post investment reviews of business initiatives for SLT
In-depth analysis on key drivers of sale
Volume mix analysis
Process improvement of forecasting and GP process
Commercial Finance Analyst
Woolworths Plc (Sydney) - Australian Supermarket Chain
08.2015 - 11.2015
Finance business partner for the Delicatessen trading department, working closely with HOT, CM and Buyers to provide financial support and month-end process
Lead weekly and monthly analysis of category performance
Support commercial teams to accurately forecast future sales and GP for weekly outlook
Deliver trends and insights to business partner
Responsible for month end process for Delicatessen
Ad-hoc analysis
Finance Analyst - GTME Global Key Accounts
Diageo Plc (London) - Leading Beverage Alcohol Company
10.2013 - 05.2015
Business partner to global key accounts team, providing key financial support and analysis to drive sales growth
Provide monthly customer depletions and stock in trade analysis for review with Finance Director and Sales operations managers
Management of marketing budget, reporting against AOP
ROI analysis on marketing trade spend
Determine customer pricing architect and discounts for existing and innovation products
Created excel KPI dashboards for use by commercial team
Sales Operations Analyst
Bausch and Lomb (Sydney) - Global Eye Healthcare Company
11.2011 - 07.2013
Provide monthly business performance through comprehensive sales analytics to aid strategic business planning and forecasting
Key business partner to commercial team across Surgical, Vision Care and Pharmaceuticals business units
Annual Budget Planning across 3 business units
Monthly variance analysis to budget
Price volume analysis to recommend optimal pricing to commercial team
Created pricing model for use by commercial team
ROI analysis on product promotions
Provide weekly competitor market analysis report
Responsible for set up and tracking of sales incentive plans
Management of Salesforce CRM ensuring data quality and creation of dashboard for use by Sales Team
Account Manager
IMS Health (Sydney) - Renamed IQVIA 2017 - Data, Services and Technology Company for the Healthcare Industry
07.2007 - 11.2011
Education
Bachelor Medical Science -
University of Technology
01.2005
Skills
15yrs Commercial strategy and Account Management experience across Healthcare, FMCG and ecommerce
Created pricing model that allow to scale a high number of pricing scenarios across multiple regions, improving efficiencies of pricing analysis on tight deadlines (reduced work from days to hours)
Developed Framework and models for analysing market opportunity and commercial viability
Creation of PBI dashboards to track commercial KPI’s
Lead the project to build a complex datacube to enable tracking of subscription behaviour for Beanz.com, improving performance visibility where it previously was very limited
ASOS
Recommended and successfully launched new payment method on ASOS AU website leading to an increase in sales growth by +340bps
Successfully launched Denmark and Polish language website for ASOS, resulting in triple digit growth in Poland and growth in new customer acquisition in both countries
Optimised ASOS pricing within APAC and Russia increasing new customer acquisition and order frequency
Created various robust financial models and improved reporting processes across my various roles
Languages
English
French
Availability
4 weeks notice
Professional Statement
My career objectives and goals are to leverage 15+ years of analytical and business development experience to help drive commercial strategies within an innovative organisation. My experience across various industries has given me a high business acumen, with the knack for problem solving to influence and drive commercial decisions. I have a proven track record of setting up successful growth strategies through leveraging data/insights and understanding changing market landscapes. I am highly analytical with extensive experience working with large and complex data sets, including bringing different data sources together to create data models.
References
Available upon request
Timeline
Snr Global Pricing and Commercial Analyst
Breville Group ltd
09.2024 - Current
Commercial Analyst
Breville Group ltd – Beanz subscription
04.2022 - Current
Trade and Development Manager
ASOS Plc (London) - Global Online Clothing Retailer
10.2017 - 12.2021
Senior Commercial Finance Analyst
ASOS Plc (London)
01.2016 - 10.2017
Commercial Finance Analyst
Woolworths Plc (Sydney) - Australian Supermarket Chain
08.2015 - 11.2015
Finance Analyst - GTME Global Key Accounts
Diageo Plc (London) - Leading Beverage Alcohol Company
10.2013 - 05.2015
Sales Operations Analyst
Bausch and Lomb (Sydney) - Global Eye Healthcare Company
11.2011 - 07.2013
Account Manager
IMS Health (Sydney) - Renamed IQVIA 2017 - Data, Services and Technology Company for the Healthcare Industry
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.