Summary
Overview
Work History
Education
Skills
Additional Information
Attributes
References
Timeline
Generic

Jennifer (Jen) Smit

Summary

Experienced professional with a diverse background in marketing, events, client relationships, and customer service. High-performing Marketing Specialist with extensive experience in the prestige motor vehicle industry and national media. Expertise in building and maintaining relationships with service providers for successful events. Collaborative leader dedicated to promoting an engaged and empowering work culture. Documented strengths in stakeholder management in dynamic, fast-paced settings. Provides excellent customer service and carries out events to the highest standards. Knowledgeable and experienced in budgeting, vendor management, event promotion, and marketing. Adept problem-solving skills for effective challenges overcoming. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Maintains a high ethical standard and attention to detail. Persistent and committed to completing assigned tasks.

Overview

26
26
years of professional experience

Work History

Commercial Partnership & Events Manager

Positive Media Inc., Home of 89.9 TheLight
11.2022 - Current
  • Identify organisations to partner with in contra i.e provision of goods or services in exchange for on-air station sponsorship (advertising)
  • Negotiated contracts with prospective partners/agency partners for cost-effective services aligned with budgetary constraints without compromising quality outcomes.
  • Managed vendor partnerships to negotiate favorable contracts, ensuring optimal product availability and pricing structures for the business.
  • Collaborate extensively with the client to develop a strategically tailored campaign that effectively engages the target audience and drives measurable results.
  • Source venues and co-ordinate all elements for events across all departments honouring the organisations Major Donors and internal events for the organization
  • Manage administrative logistics of event planning, event booking, and event promotions.
  • Streamline event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
  • End to end management and delivery of events across a broad audience from 100 to 800 to the highest standard.
  • Mentored and led junior staff members in various aspects of marketing operations for a well-rounded skill set development within the team.
  • Led creative development of promotional materials including print collateral, digital assets, and event-related materials, bolstering brand awareness.
  • Managed cross-functional teams for successful events, ensuring timely delivery and strong market positioning.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Prepare and deliver comprehensive post-campaign reports for partners, providing a detailed analysis of outcomes and highlighting the full spectrum of benefits achieved.

Tele-fundraiser

Light FM
02.2017 - 03.2020

Assist with the radio stations fundraising campaigns and donor care programs including:

  • Delivered high-quality, phone-based donor care, ensuring positive and lasting relationships with existing donors.
  • Increased donor contributions through targeted, warm calling campaigns that enhanced engagement and giving.
  • Fostered strong, long-term relationships with donors by effectively communicating the organization's mission and impact.
  • Accurately maintained donor data and campaign progress in Salesforce CRM, ensuring up-to-date records and seamless reporting.
  • Boosted campaign efficiency by proactively updating contact lists and eliminating unresponsive leads from the call cycle.
  • Surpassed personal fundraising goals by consistently refining call strategies and improving donor engagement techniques.
  • Consistently exceeded daily call targets, driving the success of the overall fundraising campaign.
  • Provided exceptional customer service, addressing donor inquiries and concerns with professionalism and maintaining high satisfaction levels.
  • Increased donor retention by building trust and effectively conveying the organization's mission and objectives.
  • Contributed to a collaborative team environment by actively participating in meetings, sharing innovative ideas, and supporting colleagues' development.
  • Leveraged outstanding interpersonal skills to establish strong connections with existing donors, fostering loyalty and support.
  • Regularly exceeded daily call quotas, playing a key role in the overall success of the fundraising efforts.

Independent Consultant

Mary Kay Cosmetics
04.2010 - 03.2020
  • Provide an exceptional level of customer service to established clients
  • Lead a team of equally passionate women to run their own Mary Kay businesses
  • Extensive product knowledge
  • Attendance at corporate events i.e
  • Annual Seminars and training workshops

Customer Service

Players Edge Sports Specialist Sports Store
01.2012 - 09.2014
  • Liaising with customers over the phone and in store to assist and recommend products suited to their need
  • Supervising a team of 3 staff which included delegating duties such as replenishing stock on the floor and receipting stock arriving from suppliers
  • Providing exceptional customer service
  • Fulfilling customer orders and arranging for despatch

Director

Trés Bon Continental Fruit Loaf Kitchen
01.2007 - 01.2012

Worked in the family business:

  • Directed and managed all facets of business operations to ensure smooth and efficient performance.
  • Led and supervised staff across departments, ensuring optimal productivity and role alignment.
  • Oversaw the recruitment and selection process to build a high-performing, cohesive team.
  • Delivered exceptional customer service and ensured product satisfaction to drive ongoing repeat business and customer loyalty.
  • Collaborated with key suppliers and distributors, including national buyers at Woolworths and Coles, to optimize supply chain relationships and product placement.
  • Handled comprehensive bookkeeping responsibilities using MYOB, ensuring accurate financial tracking and reporting.
  • Regularly prepared detailed reports and maintained compliance by liaising with the ATO.
  • Managed multiple aspects of business operations to maintain profitability and operational excellence.

Corporate Comms Department – Media Events Manager

BMW Group Australia
01.2006 - 01.2007
  • Collaborated with motoring journalists to drive media coverage for high-profile vehicle launches.
  • Played a key role in crafting and distributing impactful press releases.
  • Strategically developed and allocated budgets to ensure the seamless execution of implementation plans.
  • Coordinated with cross-functional teams to secure vehicles and manage all necessary documentation.
  • Spearheaded the successful coordination of the BMW Motorsport Dinner, hosting distinguished dignitaries from BMW Germany during an 8-week assignment.
  • Expertly managed budgets, optimizing resource allocation to maximize the impact and success of events.

Special Vehicles Department - Corp Sales Project Mgr

BMW Group Australia
01.2004 - 01.2005
  • Led the development of a strategic Used Car Pricing matrix to optimize market competitiveness and drive profitability.
  • Orchestrated the M5 Drive Experience, delivering a high-impact, immersive brand engagement for participants.
  • Managed the preparation and administration of discretionary support and used car assistance, ensuring compliance and streamlined processes.
  • Implemented enhanced processes to improve efficiency and collaboration between dealers and the Special Vehicles department.

Promotions Manager/Events Manager

BMW Group Australia
01.1999 - 01.2003
  • Spearheaded the implementation and execution of high-impact sponsorship events, as directed by the National Marketing Manager, ensuring seamless delivery and maximum brand exposure.
  • Engaged collaboratively with suppliers, agencies, and dealers to maximize brand visibility and optimize return on investment, ensuring impactful partnerships and effective brand positioning.
  • Developed, managed, and closely monitored budgets to ensure accurate financial planning and optimal resource allocation.
  • International dealer incentive trip coordinating the BMW Group Australia dealer network including liaising with overseas suppliers to ensure a smooth running event
  • Developed and delivered strategic presentations to management, outlining comprehensive event programs and providing key recommendations to guide the direction and success of future events.
  • Coordinated cross-functional teams to execute large-scale events, creating memorable experiences for consumers and driving brand loyalty.
  • Events managed include: international dealer incentive trip with Australian dealer network; task team for the F1Australia Grand Prix Celebrity Challenge and F1 BMW Ladies Day luncheon, Royal Agricultural Society wine awards (SA, VIC and NSW), Brisbane Polo, Cirque du Soleil’s production of Alegria road show around the nation, Sydney Festival, Australia Ballet sponsorship in Queensland, Victoria Racing Club Chairman’s club luncheons, Cox Plate Sponsorship; Diplomatic Dinners in Canberra with various diplomats from around the country

Education

Post Graduate Certificate - Marketing

RMIT University
Melbourne, VIC
12.2021

Skills

  • Diverse marketing experience
  • Detail focussed
  • Strong communicator
  • Exceptional time management skills
  • Strong organisational skills
  • Efficient task prioritisation
  • Customer service focussed
  • Interpersonal skills

Additional Information

Full Australian Drivers Licence, Australian Passport, Working with Children Check

Attributes

  • Cultivate strong relationships with business decision-makers, leveraging strategic communication and networking skills to drive exceptional business outcomes
  • Ability to prioritise under pressure and work autonomously
  • Constantly aiming to produce and deliver quality work
  • Enthusiastic and willing to learn new techniques
  • Demonstrated loyalty
  • Punctual, reliable and honest
  • High degree of confidentiality
  • Professional demeanour

References

Jarrod Graetz

GRAETZ MEDIA GROUP (Based in Michigan USA)

Tel: 61 (0) 488 488 888


Tony Hallam

Deputy Chair & Director, Zoos Victoria

Tel: 0419 683 795


Timeline

Commercial Partnership & Events Manager

Positive Media Inc., Home of 89.9 TheLight
11.2022 - Current

Tele-fundraiser

Light FM
02.2017 - 03.2020

Customer Service

Players Edge Sports Specialist Sports Store
01.2012 - 09.2014

Independent Consultant

Mary Kay Cosmetics
04.2010 - 03.2020

Director

Trés Bon Continental Fruit Loaf Kitchen
01.2007 - 01.2012

Corporate Comms Department – Media Events Manager

BMW Group Australia
01.2006 - 01.2007

Special Vehicles Department - Corp Sales Project Mgr

BMW Group Australia
01.2004 - 01.2005

Promotions Manager/Events Manager

BMW Group Australia
01.1999 - 01.2003

Post Graduate Certificate - Marketing

RMIT University
Jennifer (Jen) Smit