Jenny Mae Layson
Dee Why
Summary
Dynamic Digital Copywriter with a proven track record at Twinkl, skilled in SEO and content strategy. Enhanced website traffic through keyword optimization and engaging content, while fostering collaboration across teams. Recognized for attention to detail and meeting tight deadlines, driving brand awareness and improving content performance.
Overview
9
9
years of professional experience
Work History
Digital Copywriter
Twinkl
04.2024 - Current
- Optimized existing web content with keyword-rich language for improved search engine rankings.
- Created seasonally and regionally appropriate blog article content, collaborating with sales, marketing and analytics departments to identify business trends and extrapolate seasonally-relevant topics.
- Collaborated with marketing team to develop targeted content strategies, resulting in increased brand awareness.
- Provided detailed analytics reports regarding the performance of published web content, identifying opportunities for improvement or new topics worth covering.
- Conducted extensive research on industry trends and competitor analysis, producing relevant and timely articles.
- Researched to develop thorough understanding of unfamiliar topics, competitors, industries and processes to present fresh, new angles and ideas within written content.
- Enhanced website traffic by creating engaging and SEO-optimized content for various online platforms.
- Assisted in the creation of visually appealing infographics by providing well-researched data points and concise copywriting.
- Interspersed thematic, frequently-searched keywords to optimize articles for search engine results and performed additional SEO-related tasks to maximize traffic to website.
- Wrote persuasive landing page copy that effectively communicated product benefits, leading to higher conversion rates.
Content Writer
Searcheye
09.2022 - 06.2023
- Completed thorough research into assigned topics.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Proved successful working within tight deadlines and a fast-paced environment.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Performed keyword research to optimize content for SEO.
- Worked closely with stakeholders to gather input for refining messaging strategies that effectively communicated key benefits of products or services offered by clients.
- Streamlined content production processes through effective project management and collaboration with team members.
Content Writer
Digital Assets
08.2020 - 03.2022
- Created high-quality content about construction, home remodeling, veterinary, dental clinic, chiropractor, and aged-care.
- Met strict deadlines while maintaining a quality content and creativity.
- Adapted writing style and tone to complement the unique brand voice of each client.
- Conducted thorough research on a wide range of topics to produce informative and engaging content.
- Guided junior writers in creating engaging content and ensure the quality of articles produced.
ESL Teacher
Jason English Language School
09.2018 - 03.2019
- Educated students in basics of English grammar and conversational speaking.
- Provided targeted instruction on pronunciation, intonation, and accent reduction to enhance students'' overall communication skills in English.
- Enhanced students'' speaking skills through regular practice and focused feedback during conversation sessions.
- Increased student proficiency in English by creating engaging and interactive classroom activities.
- Developed a welcoming classroom environment that encouraged cultural exchange between students from diverse backgrounds, fostering mutual understanding and respect among classmates.
ESL Teacher
ILP English Academy
01.2017 - 03.2019
- Guided students to improve their English language skills, including reading, writing, speaking, and listening.
- Communicated with students and parents to discuss progress and address concerns.
- Collaborated with colleagues to share resources, ideas, and strategies to improve the overall educational experience at the academy.
- Utilized educational technology to enhance the learning experience and engage students in language acquisition.
Online ESL Teacher
Summit English Language Center
12.2015 - 08.2017
- Boosted reading comprehension levels for struggling students through targeted tutoring and personalized lesson plans.
- Adapted teaching methods according to each student''s unique learning style, leading to improved retention rates and higher test scores.
- Identified, selected, and modified instructional resources to meet needs of each individual student.
- Enhanced cultural understanding among students with diverse backgrounds through the incorporation of global literature and multimedia resources.
- Developed strong rapport with parents by maintaining open lines of communication regarding their child''s academic progress, challenges, and successes.
- Strengthened overall class performance by regularly assessing student progress using both formative and summative assessments to adjust instructional strategies accordingly.
Education
Bachelor of Science - Accounting Technology
Colegio San Agustin-Bacolod
PhilippinesSkills
- Deadline oriented
- Creative writing
- Keyword research
- Content strategy
- Proofreading
- Web analytics
- Keyword optimization
- SEO
- Teamwork and collaboration
- Internal communication
- Time management
- Attention to detail
Timeline
Digital Copywriter
Twinkl
04.2024 - Current
Content Writer
Searcheye
09.2022 - 06.2023
Content Writer
Digital Assets
08.2020 - 03.2022
ESL Teacher
Jason English Language School
09.2018 - 03.2019
ESL Teacher
ILP English Academy
01.2017 - 03.2019
Online ESL Teacher
Summit English Language Center
12.2015 - 08.2017
Bachelor of Science - Accounting Technology
Colegio San Agustin-Bacolod
Similar Profiles
Claire LynnClaire Lynn
Content Editor at TwinklContent Editor at Twinkl
Louise DouglasLouise Douglas
Caribbean Marketing Manager at TWINKL (UK)Caribbean Marketing Manager at TWINKL (UK)
Lynda KellyLynda Kelly
NDIS Process Worker, Lead Help at SunnyfieldNDIS Process Worker, Lead Help at Sunnyfield