Jeremy Nguyen
Melbourne,VIC
Summary
Digital Marketing Specialist with expertise in social, programmatic, and search engine marketing. Delivered strategy, planning, and management for digital campaigns across a diverse range of clients with varying budgets and objectives. Before transitioning into Digital Marketing, worked extensively in end-to-end content creation, specialising in photography and video, including producing, directing, and editing.
Overview
12
12
years of professional experience
Work History
Digital Manager
CHEP Network/Clemenger BBDO
07.2024 - Current
- Led a team in the strategy, planning, implementation, optimisation, and reporting of digital activations across social, programmatic, and search.
- Managed stakeholder communications, collaborating with clients, creative agencies, media vendors, and ad operations teams.
- Conducted extensive A/B testing to provide data-driven recommendations and optimise paid media. This was particularly effective for Lifeblood, where optimisations in social and search campaigns consistently exceeded quarterly targets by up to 30% in FY25.
- Clients: Lifeblood, MyState Bank, CPPCUE, and AGN.
Digital & Performance Executive
Starcom
03.2023 - 07.2024
- Strategised, planned, implemented, optimised, and reported on social, programmatic, and search campaigns.
- Managed an offshore team to optimise ‘always-on’ activities, ensuring efficient delivery, reporting, and financial tracking.
- Managed stakeholder communications, collaborating with clients, creative agencies and media vendors.
- Implemented campaign tracking, ranging from Floodlight to ad-serving tags using CM360 and GTM.
- Created automated reports and live dashboards using Data Studio, Supermetrics, and Google Sheets for real-time performance insights.
- Restructured Kärcher’s search account to streamline campaign management and optimisations, resulting in a 36% year-over-year increase in ROAS.
- Clients: Bega Group, Kärcher, Freudenberg, ACMN, Stellantis (Jeep, Fiat, Alfa Romeo) and Miele.
Digital Executive & Coordinator
Media33
06.2021 - 03.2023
- Strategised, planned, implemented, and reported on social, programmatic, and search campaigns.
- Implemented campaign tracking using GTM.
- Developed automated reports and live dashboards using Looker Studio, Funnel.io, and Google Sheets for real-time insights.
- Restructured Jellis Craig's Search and Social campaigns, resulting in a consistent decrease in CPL of up to 5% over 4 consecutive months.
- Clients: UFC, e&s, Get Wines Direct, BoozeBud, Jellis Craig, IDP Education, and Lancemore Group.
Digital Content Creator
Training Day Gym
06.2018 - 03.2021
- Created video and static content for social media platforms.
- Designed graphics for merchandise, websites, and print materials.
- Produced a video that garnered 1.4 million organic views on TikTok.
- Produced a video that was organically shared by Dwayne 'The Rock' Johnson.
Freelance Videographer & Photographer
Self-employeed
01.2017 - 07.2024
- Created video and static content for clients.
- Clients: PPG, Quantum Victoria, RMIT, and Roll'd.
Barista & Waiter
Piatella, Peasant, Cibo Espresso and Mr Pilgrim
01.2013 - 12.2018
- Handled food and beverages, specialising in coffee and delivering customer service.
Education
Bachelor of Communications - Media
RMIT University
Melbourne, VIC01-2017
Radiography & Medical Imaging -
Monash University
Clayton, VIC03-2013
Skills
- Campaign Tracking: CM360 & GTM
- Search: Google Ads & SA360
- Social: Meta, TikTok, LinkedIn & Reddit
- Programmatic: DV360
- Data Analytics: Google Analytics, FunnelIO & Supermetrics
- Content Creation: Adobe Premiere Pro, After Effects, Illustrator, Photoshop and Lightroom
Timeline
Digital Manager
CHEP Network/Clemenger BBDO
07.2024 - Current
Digital & Performance Executive
Starcom
03.2023 - 07.2024
Digital Executive & Coordinator
Media33
06.2021 - 03.2023
Digital Content Creator
Training Day Gym
06.2018 - 03.2021
Freelance Videographer & Photographer
Self-employeed
01.2017 - 07.2024
Barista & Waiter
Piatella, Peasant, Cibo Espresso and Mr Pilgrim
01.2013 - 12.2018
Bachelor of Communications - Media
RMIT University
Radiography & Medical Imaging -
Monash University
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