Jerome Devadason

• Leading a team of 11 highly motivated first line sales representatives to deliver outstanding sales results and market growth through coaching and effective management of performance initiatives and strategies
• Working collaboratively with AZ sales leadership and marketing teams to ensure attainment of regional sales objectives and sales growth for Breztri Aerosphere and Symbicort.

Key responsibilities include:

• Achieving regional sales goals and growth for Breztri Aerosphere and Symbicort
• Developing and implementing clear team vision, communicating effectively to drive motivation and successful outcomes.
• Utilizing strong analytical skills to evaluate market and competitor information, creating comprehensive sales strategies, and contributing towards overall business planning process.
• Identifying areas of opportunity for both regional and national teams and providing coaching and feedback to achieve established goals aligned with Personal Development Plans (PDPs).
• Managing regional operational budget, ensuring compliance, and maintaining systems to monitor progress towards sales targets.
• Employing digital resources and tools to inform smart data-driven decisions and enhance overall digital strategies, advocating for digital solutions across business to increase efficiency and productivity.
• Building and maintaining strong customer relationships and effectively achieving performance measures to successfully execute of marketing strategy.
• Displaying strong leadership and interpersonal skills, focusing on customer-centric approaches to develop effective relationships across external and internal networks.
• Demonstrating results-oriented mindset with exceptional business acumen and analytical skills, contributing effectively to create and implement sales/marketing strategies.

• Engaging with Cardiology, Haematology, O&G, Gastroenterology and General Medicine departments to drive ID Screening and ID treatment
• Managing key accounts in NSW North territory to generate business in secondary care and creating advocacy to drive results in Primary Care
• Grow and develop relationship multidisciplinary treatment groups such as HF groups, PBM, Midwifery, IBD Clinics and Co-morbid clinics
• Collaborate and support primary care team to achieve territory sales objectives
• Innovation and execution of brand tactical initiatives in secondary care

• Respiratory Specialist engagement to build advocacy for Cipla respiratory brands in NSW
• Managing key respiratory accounts in NSW North territory to generate business in secondary care
• Grow and develop relationship with respiratory multidisciplinary treatment groups to stamp Cipla’s presence in respiratory
• Building KOL advocacy to support business development in primary care
• Collaborate and support primary care team to achieve territory sales objectives
• Innovation and execution of brand initiatives in secondary care to generate new business and to grow new business.

• Meeting Sales Objectives
• Territory Business Management
• Managing target audience by managing existing business and building new business
• Achieving performance metrics and driving growth
• Execution of marketing activities to drive growth
• Networking and Collaboration with stake holders both internal and external to drive growth
• Driving 'Team activities and a Team High Performance Culture'
• Driving team's selling skills, product expertise and knowledge
• Coaching and mentoring peers for career development.

• Talent search through internal and external partners to manage deployment requirements, whilst managing the full recruitment and on-boarding process
• Leading, inspiring, motivating and coaching 12 high performing Medical Sales Representatives and HSR to achieve their individual sales goals
• Diagnosing and monitoring development needs including in-call skills and KPIs, developing coaching plans, monitoring progress and providing timely feedback, documenting and reviewing them frequently
• Rewarding and recognising high performers regularly whilst completing annual merit rewards for pay reviews and career development
• Managing performance (individual and business district), achieving district KPIs including Effective interaction (call rate, reach and frequency), meeting attendee targets (targeted customers) and achieving exit MS targets
• Managing projects such as remote detaining, remote MSL in-services and MSL on demand by coaching and leading the sales team for execution
• Managing MSL engagement to leverage and fulfil state requirements to meet business district objectives
• Maintain in-field coaching day rate above 75% whilst identifying and managing personal development by taking initiative, seeking feedback and support.

• Territory Business Management
• Meeting Sales Objectives
• Managing target customers
• Building new customers
• KPI metrics
• Promotional activities to drive business
• Driving 'Team activities and Team High Performance Culture'
• Driving team's product expertise and knowledge.

• Achieving district sales targets
• Managing sales performance and KPI targets (call rate, coverage, frequency and days in field) of representatives
• Setting annual, cycle and quarterly sales budgets for district
• Identifying coaching needs of representatives, developing coaching plans and monitoring progress
• Highlights include, Annual budget consistently achieved in 2004, 2005, 2006 and 2007 and won 3 incentive overseas trips
• Developing key talent in the team and 2 representatives got promoted to product management team.

• Therapeutic areas of focus include Cardiovascular, Oncology, Pain control and infection