JESS TRAN
Melbourne
Summary
Dynamic marketing professional with extensive experience in developing and implementing strategic marketing campaigns and managing promotional strategies. Skilled at enhancing online engagement and driving brand visibility through integrated brand initiatives. Proven ability to support cross-functional teams and enhance business operations. Supervised and guided team members to maintain efficient operations and deliver superior customer service.
Overview
6
6
years of professional experience
Work History
Manager Assistant
BROTHERS KEEPER Café
12.2022 - 09.2023
- Successfully implemented a brand launch campaign across offline and online channels, contributing to the brand's market penetration.
- Proposed and executed marketing mix strategies to create seamless consumer experience across brand touchpoints.
- Spearheaded marketing campaigns on e-commerce platforms, driving brand awareness and conversions.
- Localised brand websites to create an educational hub, fostering customer trust and endorsement.
- Collaborated with media agencies to develop and monitor media optimisation strategies.
- Developed trade marketing plans, overseeing promotions, displays and sampling efforts.
- Managed promotion material usage, forecasts and monthly budget monitoring.
- Coordinated with other departments to enhance business operations.
Assistant Product Manager - SkinCeuticals Brand
L'ORÉAL Vietnam
09.2019 - 11.2022
Store Assistant
HAYLEY'S Flower & Coffee Shop
09.2023 - 08.2025
- Assisted customer enquiries regarding products and services.
- Ensuring shop displays are neat and well-maintained following merchandising guideline.
- Conducted weekly inventory audits to ensure optimal stock levels.
- Operated POS system and handle payments.
- Maintained consistency and quality in customer service delivery.
Education
Bachelor of Business - Marketing & Event Management
LA TROBE UNIVERSITY
01.2019
Bachelor of Marketing -
UNIVERSITY OF ECONOMICS
01.2016
Skills
- Strategic marketing planning
- Social media strategy development
- Trade and Promotions planning
- Data analysis and reporting
- Microsoft Office proficiency
- Team leadership and coordination
- Brand management
- Customer engagement and loyalty
Timeline
Store Assistant
HAYLEY'S Flower & Coffee Shop
09.2023 - 08.2025
Manager Assistant
BROTHERS KEEPER Café
12.2022 - 09.2023
Assistant Product Manager - SkinCeuticals Brand
L'ORÉAL Vietnam
09.2019 - 11.2022
Bachelor of Business - Marketing & Event Management
LA TROBE UNIVERSITY
Bachelor of Marketing -
UNIVERSITY OF ECONOMICS
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