Jess Waghorn
Brisbane,QLD
Summary
Customer-oriented, strategic-thinking sales professional with a number of years experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, persuasively introducing products, implementing pricing models, inventory control and projections, vendor relations, development and revealing customer needs to deliver solutions. Outgoing professional with history educating customers on product benefits, as well as sharing the brand story. Reliable in consistently meeting or exceeding sales goals.
Overview
20
20
years of professional experience
Work History
Queensland Wholesale Representive
Flinders & co
Jindalee, QLD
02.2022 - Current
- Developed and maintained a portfolio of established accounts in the wholesale market.
- Conducted product presentations to prospects and existing clients, highlighting key features and benefits of products.
- Established relationships with potential customers through cold-calling, networking and attending industry events.
- Analyzed customer needs and developed customized solutions for their business requirements.
- Provided technical assistance to customers regarding product use, maintenance and troubleshooting.
- Collaborated with sales team members to ensure customer satisfaction throughout the sale process.
- Negotiated pricing agreements with vendors to secure competitive rates for company products.
- Monitored inventory levels and placed orders as needed to maintain adequate stock levels.
- Maintained accurate records of all sales activities including quotes, contracts, invoices.
- Resolved customer complaints in a timely manner by providing creative solutions that exceeded expectations.
- Assisted in developing promotional materials such as brochures, flyers and product catalogs.
- Learned customer needs and desires to suggest specific product options.
- Communicated effectively with clientele to maintain customer satisfaction and loyalty.
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
- Answered customers' questions and addressed problems and complaints in person and via phone.
- Made recommendations to customers to promote brand effectiveness and product benefits.
- Increased repeat business using great customer service, problem-solving and conflict resolution skills.
Customer Relations Representative
Australian wholesale Meats
Brisbane, Queensland
03.2016 - 07.2022
- Greeted customers upon arrival and provided them with product information.
- Assisted customers in selecting the most suitable products to meet their needs.
- Answered customer inquiries via telephone, email and social media platforms.
- Resolved customer complaints through attentive listening and creative problem-solving techniques.
- Provided detailed explanations of product features and benefits.
- Maintained accurate records of customer interactions and transactions.
- Developed customized sales plans for individual customers based on their needs.
- Organized promotional events to increase brand awareness among potential customers.
- Conducted follow-up surveys with customers to ensure satisfaction with purchase experience.
- Generated reports on customer feedback data to inform product development decisions.
- Actively sought out new sales opportunities by engaging existing customers in conversations about additional products or services they may be interested in purchasing.
- Organized team meetings and brainstorming sessions to improve customer service processes.
- Compiled weekly and monthly performance metrics related to customer relations activities.
- Maintained high satisfaction rating with customers by providing exceptional service and support.
- Escalated customer concerns, issues and requirements to supervisors for immediate rectification.
Personal Trainer and Group Fitness Instructor
Les Mills
Christchurch, New Zealand
01.2004 - 11.2016
- Developed personalized fitness programs for clients based on their individual goals and needs.
- Conducted assessments to evaluate clients' current physical condition, strength, flexibility, and body composition.
- Provided instructions in proper form, technique, and safety when performing exercises.
- Monitored progress of clients during workouts and provided feedback and encouragement.
- Created nutritional plans that support overall health goals of clients.
- Demonstrated various exercises with the use of free weights and machines.
- Educated clients about the benefits of regular exercise and healthy eating habits.
- Assisted clients in setting realistic short-term and long-term goals.
- Motivated clients to reach their personal best by providing positive reinforcement.
- Maintained records of client's performance data such as weight loss, muscle gain.
- Scheduled appointments with clients and communicated effectively with them via phone or email.
- Organized group classes for small groups or large groups depending on client's preferences.
- Provided instruction in strhing techniques to improve flexibility and reduce risk of injury.
- Explained principles of nutrition including basic dietary guidelines to help optimize results.
- Encouraged clients to take part in activities outside the gym to maintain a balanced lifestyle.
- Responded promptly to customer inquiries regarding services offered or upcoming events.
- Inspected equipment regularly to ensure it is safe and functioning properly.
- Researched new training methods, trends, equipment., to stay up-to-date on industry standards.
- Maintained a clean environment by wiping down equipment after each use by a client.
- Performed administrative duties such as billing customers or ordering supplies as needed.
- Demonstrated safe and proper exercise techniques to clients.
- Communicated with clients to determine goals and performed client assessments.
- Created personal training experiences for clients.
- Studied multiple programs to provide health education, wellness and fitness program development to clients.
- Led, instructed and motivated individuals during cardiovascular exercise, strength training and stretching activities.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
- Offered clients educational information and materials to help with preventive care, nutrition, body mechanics, fitness, stress management and ergonomics.
- Arranged motivational exercise programs to promote healthy lifestyle choices.
- Maintained files detailing personal fitness regimens, records and contracts in newly-implemented system to keep client information current.
- Measured client overall fitness by completing comprehensive evaluations and physician clearances.
- Suggested exercise modifications to individual clients to avoid strain and injury.
- Coached and encouraged participants during exercises and routines.
- Enforced safety rules and procedures to minimize injuries.
- Set up equipment and weights for use by class participants.
- Observed participants during classes, watching for issues and incorrect techniques.
- Implemented safety practices to prevent participant injury and accidents.
- Varied routines, music and classes while following established protocols.
- Conducted energizing, fun, safe and educational classes.
- Built and established lasting relationships using encouragement and personal support.
- Listened to class members and customers and adapted class content and instructions to meet needs and enhance fitness and engagement.
- Advised participants on proper attire and appropriate shoes for class.
- Demonstrated proper breathing techniques and meditation exercises.
Lululemon Store Manager
lululemon
Indooroopilly & Carindale, Queensland
10.2012 - 07.2016
- Completed continuing education and training programs for professional development.
- Mentored new employees on procedures and policies to maximize team performance.
- Achieved high sales percentage with consultative, value-focused customer service approach.
- Adjusted bills and refunded money to resolve customers' service or billing complaints.
- Coordinated logistics for shipping orders directly to customers' homes or businesses.
- Developed and implemented visual merchandising strategies to optimize customer experience and improve sales.
- Created cohesive displays that highlighted products, maximized space, and reinforced brand identity.
- Managed the design of window displays and in-store fixtures to ensure consistency with corporate standards.
- Organized promotional events to increase traffic flow in store, resulting in a 10% lift in sales.
- Assisted in the development of product placement plans for all departments within the store.
- Ensured compliance with safety regulations when setting up merchandise displays.
- Executed marketing campaigns through creative visuals that effectively communicated key messages to customers.
- Provided guidance on best practices for visual merchandising techniques such as color blocking, layering, and asymmetry.
- Trained new staff members on visual merchandising principles and processes.
- Maintained inventory levels by monitoring stock levels at each location throughout the day.
- Evaluated existing display designs for effectiveness; recommended changes as needed.
- Changed and adjusted displays for new product launches, seasonal changes and different themes.
- Created window and in-store displays for retail businesses and managed store overall appearance to market products effectively, deliver visual appeal and stimulate sales.
- Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
- Produced various design layouts for window, interior and sign displays and floor plans.
- Monitored weekly, monthly and quarterly achievement goals.
- Organized engaging front-facing displays to capture customer interest and drive revenue growth.
- Changed or rotated window displays, interior display areas or signage to reflect changes in inventory or promotion.
- Cleaned and organized display cases, shelves and aisles.
- Coordinated resources across multiple departments and teams as needed for successful completion of projects.
- Developed and maintained project plans, timelines, and budgets.
- Managed multiple projects with competing deadlines simultaneously.
- Created and implemented processes to ensure successful completion of projects.
- Prepared cost estimates for projects of varying sizes.
- Monitored performance of project team members to provide performance feedback.
- Developed strategies to maximize sales and profitability.
- Resolved customer complaints in a timely manner.
- Recruited, trained and supervised new employees.
- Created weekly work schedules for store personnel.
- Managed daily banking activities such as deposits and withdrawals.
- Trained and mentored associates to teach daily tasks and procedures.
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.
- Updated and maintained store signage and displays.
- Answered product questions with up-to-date knowledge of sales and promotions.
Education
High School Diploma -
Avonside
Christchurch, New Zealand11.2013
New Zealand Institute of Health And Fitness
Christchurch02-2002
Skills
- Strategic Planning
- Project Management
- Goal-Oriented
- Customer Needs Assessment
- Account Management
- Staff Training
- Written Communication
- Product and service knowledge
- Attention to Detail
- Customer Relations
- Goal Setting
- Problem-solving aptitude
- Team building
- Professionalism
- Reliability
- Customer Engagement
- Purchase Recommendations
- Upselling and Cross-Selling
- Visual Merchandising
- Customer Service
- Conflict Resolution
- Product Knowledge
- Time Management
- Positive and Professional
- Teamwork and Collaboration
References
- Adam Brookes - AWM - Director - 0408851512 - adamb@awmqld.com
- Jess Ford - lululemon - Store Manager - 0452622923
Timeline
Queensland Wholesale Representive
Flinders & co
02.2022 - Current
Customer Relations Representative
Australian wholesale Meats
03.2016 - 07.2022
Lululemon Store Manager
lululemon
10.2012 - 07.2016
Personal Trainer and Group Fitness Instructor
Les Mills
01.2004 - 11.2016
High School Diploma -
Avonside
New Zealand Institute of Health And Fitness
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