Summary
Overview
Work History
Education
Skills
Timeline
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Jess Aloi

Jess Aloi

Burnley

Summary

Jess is a dynamic leader with a proven track record at driving growth and profitability in the Australian market. Expert in strategy and stakeholder management, she has successfully launched innovative payment solutions, enhanced customer experiences and achieved significant market share growth. She is passionate about coaching teams to excel and deliver exceptional results.

Overview

21
21
years of professional experience

Work History

Australian Market Lead

Square
01.2025 - Current
  • I am responsible for the growth and profitability of Square in Australia, a business generating ~$50M in gross profit annually
  • I work with the local leadership team to set growth goals, develop a GTM strategy to achieve those goals, and partner with global experts to implement
  • I understand the needs and experiences of Square’s customers in Australia and ensure that Squares products have the right product market fit to generate long-term value
  • I manage the business’s risk appetite and regulatory relationships

General Manager - Financial Services

David Jones
03.2021 - 12.2024
  • Led the Financial Services team to deliver a suite of payment products to David Jones customers, including a David Jones credit card portfolio with ~300k customers, a gift card portfolio with $130M in sales turnover per annum, and a range of other payment partnerships, including Afterpay, Alipay and UnionPay
  • Oversaw the strategic agenda, product roadmaps, and owned the P&L for Financial Services
  • Delivered an integrated payment platform to support the growth objectives of the David Jones retail business

Achievements:

  • Successfully re-launched the credit card program, migrating accounts from American Express with an 80% activation rate
  • Grew the gift cards business by 20% through expanded distribution inside and outside David Jones
  • Built highly successful partnerships with Alipay and UnionPay, generating 100k net new customers to David Jones

Senior Executive - Consumer Portfolio

Medibank
02.2019 - 03.2021

Responsible for Medibank’s Consumer health insurance portfolio, with a customer base of 3.7M, generating ~$4BN in revenue:

  • Led a team to execute on Medibank’s growth strategy, driving customer acquisition and retention and managing portfolio mix and revenue
  • Managed an enterprise program to improve the differentiation of Medibank’s products and services, and position the business to transform into a broader healthcare company
  • Owned the prioritization of investments and strategic projects, aligned to business strategy and objectives
  • Maintained oversight of compliance incidents, enterprise risk management and other regulatory obligations

Achievements:

  • Stabilized market share and grew net policyholder numbers in FY20
  • Delivered on market commitments including 1M health interactions and execution of key health programs
  • Navigated through the COVID response, managing impacts to customers and employees
  • Contributed to a record employee engagement score of 91%

Chief Operating Officer

Archa
07.2018 - 02.2019

Chief Operating Officer

Archa / Jul 2018 – Feb 2019

Led a diverse team of Developers, Marketers, Credit Risk, Finance and Customer Service staff in an early stage fintech start up:

  • Developed business plans, established key P&L dimensions and built out a 5-year roadmap
  • Identified target markets, conducted customer research and developed new product constructs
  • Led capital raising discussions with investors and venture capital funds
  • Communicated the vision and strategy to the team, driving engagement

Achievements:

  • Successfully raised $5M in capital to deliver the beta product
  • Negotiated a significant partnership with Mastercard
  • Led the team to deliver a fully functioning customer front end

General Manager, Cards

Latitude Financial Services
08.2016 - 07.2018

Responsible for a Consumer Credit Card portfolio of 2.7M customers, generating ~$1BN in revenue, including strategic white label relationships and Latitudes' direct to consumer Cards business:

  • Managed a large cross functional team in a matrix organisation, to deliver key performance metrics including customer acquisition and spend
  • Drove the innovation agenda, to deliver growth, transform customer experience and evolve Latitudes' offer in the market
  • Maintained a BD pipeline to grow the white label business and unlock new market opportunities
  • Led a significant regulatory and reforms agenda

Achievements

  • Drove volume growth of 22% versus market growth of 3%
  • Led the business through the separation from GE after the sale in 2015, including the decommissioning of ~80 systems
  • Oversaw a $20M technology investment in Cards, including the migration of the legacy Cards platform and the development of new digital capability for acquisition and servicing
  • Delivered the first new D2C card to market under the Latitude brand
  • Navigated through the Senate inquiry and Latitude's response to proposed credit card reform

Head of Product, Cards

Latitude Financial Services
01.2013 - 08.2016
  • Led a high performing team of product managers, delivering integrated user experiences to drive business outcomes across a suite of card products
  • Developed strategies to support growth and enhance merchant and customer value propositions

Achievements:

  • Negotiated a new joint venture with Coles and established it as a stand-alone entity
  • Deployed Latitude's first mobile app for the Harvey Norman white label card
  • Launched a new payment gateway to facilitate online interest free, which was a market first in Australia
  • Built a portfolio management practice within the commercial team to drive spend and retention outcomes

General Manager, B2C Cards

Latitude Financial Services
12.2011 - 01.2013
  • Responsible for the strategic growth agenda and the P&L for GE's 4 B2C Card products. Built and executed on the business's digital strategy
  • Managed a team of Product Managers and a specialized payment solutions team.

Achievements:

  • Launched 3 card products for Coles under their new financial services brand
  • Developed a rewards program and a new Platinum product for the Harvey Norman white label card
  • Identified some white space in the market and launched 28 Degrees - a highly successful new travel product

Product Manager

General Electric Company
08.2008 - 12.2011
  • Drove new revenue streams and maximized portfolio profitability
  • Developed product strategies to drive acquisition and build customer loyalty
  • Delivered best in class merchant experiences

Achievements:

  • Managed the Product investment pipeline for Cards, to deliver numerous feature enhancements aimed at improving customer NPS and generating growth
  • Delivered a program of work for Harvey Norman, to improve the instore experience and promote interest free within the Harvey Norman sales team


Pricing Program Manager

General Electric Company
09.2006 - 08.2008

Led a series of cross-functional Pricing initiatives in GE's UK consumer finance business, for Credit Card and retail finance products. Developed a program of work to maximize yield and deliver growth.

Achievements:

  • Led a team of technical BA's to deliver a complex piece of pricing analysis, which allowed GE to optimize interest calculation, generating $20M in incremental revenue per annum
  • Managed a project to implement new authorizations infrastructure and a credit risk strategy system, which drove incremental volume of $50M+ per annum
  • Oversaw the execution of multiple rounds of credit card reform

Back Office Leader

General Electric Company
04.2005 - 05.2006

Led a team of 80 back office staff, supporting GE's credit card portfolio in offshore and onshore locations. Delivered cost reductions by outsourcing back office work and streamlining processes. Ran a series of projects to improve the customer experience and reduce incoming complaint volume, using Six Sigma Quality methodology.

Achievements:

  • Re-engineered workflows within the team to allow 30% more work to be carried out offshore, resulting in headcount cost reductions across the group
  • Digitized key processes to achieve further cost reductions and to reduce error rates in back office processes
  • Managed a significant cultural change program to support the new ways of working

Leadership Program Associate

General Electric Company
01.2004 - 04.2005

Completed a series of rotations in various business functions, leading major initiatives under the guidance of the CEO:

  • Marketing: Delivered a credit card re-brand, to support the launch of the new GE Money brand
  • Product and Strategy: Led a project to align multiple products, post the acquisition of AGC
  • Operations: Managed a team of 5, responsible for evaluating the quality of call centre operator performance

Education

Bachelor of Arts - Psychology And Criminology

Melbourne University
Parkville, VIC
10-1998

Skills

    Enterprise Leadership

    Building Teams

    Coaching and Mentoring

    Change Management

    Strategy

    Innovation

    Stakeholder Management

Timeline

Australian Market Lead

Square
01.2025 - Current

General Manager - Financial Services

David Jones
03.2021 - 12.2024

Senior Executive - Consumer Portfolio

Medibank
02.2019 - 03.2021

Chief Operating Officer

Archa
07.2018 - 02.2019

General Manager, Cards

Latitude Financial Services
08.2016 - 07.2018

Head of Product, Cards

Latitude Financial Services
01.2013 - 08.2016

General Manager, B2C Cards

Latitude Financial Services
12.2011 - 01.2013

Product Manager

General Electric Company
08.2008 - 12.2011

Pricing Program Manager

General Electric Company
09.2006 - 08.2008

Back Office Leader

General Electric Company
04.2005 - 05.2006

Leadership Program Associate

General Electric Company
01.2004 - 04.2005

Bachelor of Arts - Psychology And Criminology

Melbourne University
Jess Aloi