Jessica Arduca
Summary
Results-focused Senior Marketer successful at developing campaigns from strategy to production. High-performing problem solver and decision maker. 12-year record in field.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Senior Campaign Marketing Manager
Adore Beauty
02.2021 - Current
- Management of all campaigns from concept through to execution and post analysis
- Developed new process road maps for Marketing Department
- Management of 4 direct reports
- Marketing lead for Adore Beauty App campaign calendar - driving the App revenue from $1m per year to $2m per month.
Company Director / Brand Director
ERA Projects
01.2015 - 02.2022
- Owner, Investor and Brand Director for the development for various hospitality establishments including BAWA Hawthorn, Sloane Ranger Cremorne, Bicycle Thieves Northcote, Haus Espresso Richmond, Remy Kew and Miner's Gold Research
- Project Management - Management of external stakeholders including social media agencies.
National Brand Campaign Manager
Target Australia
09.2013 - 04.2015
- Strategic development and management of national and local Brand Marketing Campaigns
- Campaign management - development and execution of ATL, In-store, Digital and PR activity for major campaigns including Missoni for Target
- Project Management - Briefing and management of both internal and external stakeholders including creative, tv/print/digital production, media and PR agencies
Senior Account Director/Account Director
George Patterson Y&R
02.2012 - 09.2013
- Strategic Planning and Execution - responsible for all ATL activity including the two most significant Schweppes campaigns for 2012/13; Schweppes Masterbrand and Schweppes Cocktail Revolution
- Campaign Management - Executed and managed Schweppes' national Cocktail Revolution campaign (TV, Print, Outdoor, Activation, Social Media and Online activity) in partnership with publishers Broadsheet and Vice
- Project Management -management of both internal and external stakeholders
Account Manager
Clemenger BBDO
08.2008 - 12.2011
- Management of retail clients Pacific Brands and Crown Melbourne Ltd
- Contribution towards insights - supporting creative teams and strategy planners develop ideas and stimulus for research including all aspects of the competitive activity and understanding motivations/behavioural patterns
- Trade Marketing - management of POS and brand guidelines for Pacific Brands Apparel and Workwear brands to ensure all trade activities align with brand's national way of working.
Education
Bachelor of Business and Commerce (Marketing Communications) -
Monash University
2006
Bachelor of Communications (Journalism) -
Monash University
2006
Skills
- Brand Development
- Strategic Planning
- Campaign Production - ATL & BTL
- Project Management
- Budget Management
- Digital Marketing/Google Analytics
- Advertising/PR
- Relationship Building
- Team Leadership
Educational Programs
- General Assembly Digital Marketing Program, 2021: Developing versatile skills to execute digital marketing campaigns, win customers and collaborate with agencies.
- Monash International Marketing Study Program, 2006
References
Available upon request
Certification
- Digital Marketing Certificate - General Assembly - 2021
Timeline
Senior Campaign Marketing Manager
Adore Beauty
02.2021 - Current
Company Director / Brand Director
ERA Projects
01.2015 - 02.2022
National Brand Campaign Manager
Target Australia
09.2013 - 04.2015
Senior Account Director/Account Director
George Patterson Y&R
02.2012 - 09.2013
Account Manager
Clemenger BBDO
08.2008 - 12.2011
Bachelor of Business and Commerce (Marketing Communications) -
Monash University
Bachelor of Communications (Journalism) -
Monash University
- Digital Marketing Certificate - General Assembly - 2021
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