Jessica Bhudia

U Group connects brands directly with people by maintaining one of the largest transactional datasets (Receipt Jar). It uses AI to process 1 billion transactional data points annually.

Responsibilities:

• Managed backlog prioritisation, ensuring alignment with business goals and stakeholder expectations.
• Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
• Cultivated strong relationships with key stakeholders by maintaining open communication lines and promptly addressing concerns.
• Facilitated communication between development teams and stakeholders, ensuring a clear understanding of requirements and expectations.
• Fostered a culture of continuous improvement through regular retrospective meetings with the team.
• Collaborated with cross-functional teams to develop high-quality products that met customer needs.
• Translated technical requirements into user stories, bridging the gap between development teams and non-technical stakeholders.
• Analysed customer feedback to identify areas for improvement.

Diamond Jeweller has operated in retail for 60 years, with a flagship store in Perth and online eCommerce across Australia,

Key Achievements:

• Developed a 5-tier Loyalty program, offering rewards, perks, discounts, and free offers. This has helped to reduce CPA by 5%, and increased repeat customer purchases by 7%.
• Applied Salesforce CRM to improve customer relationship management by 40%, optimizing data quality and providing a single view of the customers within transactional data. It has enabled us to build and sustain customer relationships across multiple channels and systems, ensuring efficient and effective communication, data alignment, and customer satisfaction.
• Implementation of Salesforce Marketing Cloud has improved and significantly enhanced our digital automation, customer retention, engagement, and online e-commerce sales by 9%.
• Built out Cin7 Core Inventory System (formerly Dear) on our eCommerce website across multiple national stores, enhancing visibility on stock levels across each store, product sales, and custom product designs.

Key Responsibilities:

• Led marketing across conventional and digital marketing, strategic content planning, delivery, optimization, analysis, and reporting. Oversaw the management of the annual budget of $800K across all platforms.
• Planned, created, and executed a three-month content strategy, implementing this across multiple channels. Collaborated and communicated with vendors and aligned this with the customer communication strategy.
• Led and managed digital campaigns internally across Meta (Facebook and Instagram), Google Ads, Email, and SMS marketing using Klaviyo and Podium, resulting in a 20% increase in website traffic and a 4% increase in our SEO keyword rankings.
• Led and collaborated with external vendors regarding photography and new product shoots. Partnered with Tribe Agency to engage with micro-influencers to build a brand presence in the eastern states. Planned and organised photography shoots to generate content for marketing campaigns.
• Increased online sales by 9% by implementing customer segmentation based on insights derived from purchase activity. This optimized how customers were targeted and provided a more tailored approach to promotional campaigns.
• Managed and maintained rosendorffs.com, creating new web templates, seasonal campaigns, and promotions, as well as creating and listing new products.
• Designed all digital and print marketing materials such as email marketing, magazine/newspaper ads, digital TV screen ads, social media ads, storefront promotions ads, and outdoor billboard creatives. Used Canva and Adobe Photoshop.
• Analysed and reported on all marketing executions monthly and shared the outcome in detail with the business owner. Sharing key objectives and results from the campaigns across social ads, email marketing, SEO performance, Google ads, radio, and commercial TVC ads.
• Maintained budget control across various digital channels, ensuring optimal allocation of resources based on campaign performance metrics and seasonal trends.
• Developed KPIs based on historical data to measure the success of digital marketing initiatives, continuously refining strategies based on results achieved to maximize marketing ROI and understanding the shift in consumer behaviours to make further adjustments to the strategy.
• Implemented A/B testing across website, email marketing, social ads, and Google Ads to improve user experience and optimize digital marketing efforts to drive better results that helped reduce CPA by 5% in 2023.
• Optimized website performance for improved customer experience and higher conversion rates for online conversions.
• Led a team of three coordinators contributing to our daily social activities, online customer service, preparation for product photography, and Google Ad campaigns to align with overall marketing goals.
• Fostered strong relationships with vendors and suppliers, attending charitable events as the sponsor on behalf of the business owner.

The manufacturer of disposable contact lenses has been in operation for 45 years and is distributed worldwide. Due to decreased operational activity, my role was made redundant.

Key Achievements:

• Brand building, personas/target audience, market research, competitor analysis, influence collaboration, social media strategy, developing price points across three products, and determining goals.
• Led the new brand Sofclear Contact Lenses strategy and design for the European market.
• Launched the Sofclear brand with a PR campaign in Europe across Germany & Austria.
• Created and executed a digital marketing strategy using an omnichannel approach for the launch, and delivered a digital campaign around Halloween and contact lenses.
• Designed and developed a bilingual eCommerce website for the Sofclear brand.
• Collaborated with a third-party logistics company in the Netherlands to streamline our European eCommerce operation for shipping and product storage.

Key Responsibilities:

• Performed market segmentation, targeting, and positioning for each product line.
• Led the brand and marketing strategy introducing Sofclear Contact lenses in Europe, overseeing all the design/artwork for packaging, marketing materials, and eCommerce website.
• Establishing a third-party logistic company in the Netherlands and project managing the digital inventory tracking for the 3 product brands. This included branding, shipping labels, marketing material design, and executions.
• Built the brand identity in Europe, collaborated with external marketing agencies, and created a pool of influencers to help launch the product with a Halloween campaign across all digital channels and on the eCommerce website (Shopify).
• Identified the effectiveness and impact of all marketing initiatives, analyzed the data, and implemented improvements from the learnings.
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics. Used Google Analytics and Hot Jar for web traffic insights.
• Led and mentored a team of marketing professionals and ensured the team was developing and learning new skills.

Interactive entertainment game company for the USA community.

Key Achievements:

• Developed comprehensive roadmaps outlining product vision, goals, and milestones for successful execution.
• Collaborated with cross-functional teams to develop high-quality products that met customer needs.
• Led product launches, collaborating with marketing teams to create successful go-to-market strategies.
• Analysed and reported on KPIs to validate and demonstrate the success of product enhancements and goals.

Key Responsibilities:

• Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
• Collaborated with two engineering teams on technical feasibility assessments, resulting in realistic project scope definitions.
• Cultivated strong relationships with key stakeholders by maintaining open communication lines, and promptly addressing concerns.
• Implemented Agile methodologies to increase team productivity, and enhance overall project outcomes. Used Confluence and Jira.
• Facilitated communication between development teams and stakeholders, ensuring a clear understanding of requirements and expectations.
• Championed user-centric design principles throughout the development process to ensure exceptional user experiences across Poker and Chumba products.
• Managed implementation of new features by outlining plans and specifications for how, where, and when each component would work. Used Figma to build out user flows and showcase prototype designs.
• Conducted market research to identify new opportunities for each product. Interviewed customers and carried out qualitative research.
• Coordinated with software developers to create custom applications and report learnings to internal stakeholders.
• Conducted data-driven analysis to measure product success metrics, informing future enhancements or adjustments.
• Evaluated competitive landscape to inform strategic decisions on product positioning.
• Ensured regulatory compliance by working closely with legal teams during the development process.
• Collaborated with the Marketing team, informing them of new feature releases to promote to segmented customers, helping to improve the retention for current and new user return rates.

• Motoring club offering a service and products to the WA community
• Strategies, plan, development and execution of all digital marketing and communications initiatives for RAC Insurance, with a yearly budget of $6 million with the support of external agencies JWT & Initiative)
• Manage and prioritising the product backlog with an agile delivery team across all insurance new insurance initiatives
• Develop and implement optimisation strategies for all online initiatives, including display advertising, video/pre-rolls, SEM, SEO, and campaigns related to the website across all insurance products
• Analysis and report on the effectiveness of campaigns to ensure continuous improvement ROI
• Collate and presented monthly, quarterly and YOY KPI aligning them to the business goals
• Managing one direct report, providing guidance, support and give encouragement to complete performance objectives, reviews, and career development activities.

• PR and Digital Agency
• Building up Clarity's digital presence with their clients across the digital landscape
• Creating SEO, SEM and social media packages for clients to invest their growth
• Onboarding new clients for digital packages, leading their digital strategy and educating them using analytics on how their business has grown after purchasing the packages
• Conducting digital workshops for external SME businesses.

• Integrated Media Company
• Managed and developed branded content strategy for clients to promote their business on thewest,com.au & perthnow.com.au and the social channels, creating video content
• Creating new streams for clients to promote/sponsor their brand, Facebook live, long form interactive content and managing the scope of the project using Asana
• Managing a team of three team members, carrying out performance reviews and setting career development structures
• Working with developers to execute web interactive competitions.

• Digital Agency
• Manage over 75 SME businesses to implement social media, SEO, SEM strategy and websites.