JESSICA BIRANG
Melbourne
Summary
Creative and driven Digital Marketing Coordinator with a strong foundation in integrated campaign delivery, social media management, and website development across APAC regions. Experienced in Adobe Experience Manager, Adobe Creative Suite, and email marketing platforms, with a keen ability to turn data into actionable insights. Recognised for leadership potential through Kingspan’s Yours to Shape program, and committed to delivering high-impact marketing that builds brand engagement and supports business goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Coordinator
Kingspan Insulation
04.2024 - Current
- Manage the Kingspan Australian website using Adobe Experience Manager, including SEO optimisation, content creation, page development, digital asset management, and performance reporting
- Lead and execute social media strategy across multiple platforms, overseeing content planning, creative design, scheduling, and audience engagement
- Coordinate webinars and events, developing audience strategies and post-event analysis
- Create marketing materials including brochures, datasheets, and installation guides, ensuring consistency with brand standards
- Support the execution of integrated campaigns through paid and organic social media, EDMs, and print collateral
- Produce monthly reporting dashboards and KPI reports to guide marketing strategy
- Serve as the primary liaison with third parties, including creative agencies, stockists, and customers, to ensure brand consistency and promotional collaboration
- Manage marketing administrative tasks including purchase orders and vendor onboarding
- Contribute to internal culture and engagement initiatives through participation in the Employee Engagement Committee
Customer Service Assistant and Ticket Seller
Marvel Stadium
01.2018 - Current
- Delivering excellent face-to-face customer service in high-pressure environments
- Handling POS and resolving customer concerns efficiently
Marketing Associate
Kingspan Insulation
04.2022 - 04.2024
- Led the regional transition from Kentico to Adobe Experience Manager, supporting the rollout of a new website across Australia and New Zealand.
- Managed ongoing website maintenance, including content updates, asset management, and new page creation
- Developed and implemented the company’s social media strategy, managed content creation, scheduling, and performance monitoring
- Executed targeted email marketing campaigns using Mailchimp, optimised for mobile responsiveness and user experience
- Coordinated webinars, trade association events, and public relations initiatives, providing logistical support and collateral creation
- Produced technical and promotional marketing materials tailored to both residential and commercial sectors
- Acted as the primary liaison between Kingspan third party stakeholders, including agencies, stockists and customers
- Tracked campaign performance, marketing budgets, and managed invoices
- Recognised through the Kingspan Yours to Shape graduate program for future business leaders
Marketing Graduate
Kingspan Insulation
04.2021 - 04.2022
- Supported website maintenance, including content updates, asset management and page creation
- Contributed to the development of brochures, presentations and campaign assets
- Created EDMs and managed social media content in line with the marketing calendar
- Provided analytics and reporting support across website performance and marketing KPIs
- Assisted in the coordination of internal campaigns, marketing WIP meetings, and trade association activity
- Acted as the primary liaison with third parties, supporting brand consistency and campaign execution
- Managed budget tracking, purchase order creation, and event support for promotional activities
Marketing Intern
Ansell Limited
03.2019 - 12.2019
- Created marketing collateral and campaign support materials using Use of Adobe InDesign, Illustrator and Photoshop
- Designed and distributed EDMs via Marketo to support initiatives for the Healthcare, Life Science and Industrial Business Units in APAC and EMEA emerging markets
- Collaborated on video scripting and storyboard development
- Coordinated website updates using WordPress, as well as social media ideas and liaised with digital agencies
- Management of Ansell’s internal Comparative Tool website through the WordPress backend
- Contributed to the redesign of key regional web pages
Sales Assistant
Bonds (Hanes Brands)
10.2018 - 03.2019
- Provided sales support and customer care in a retail setting
- Assisted with stock management and merchandising
Education
Bachelor of Business - Marketing (Applied)
RMIT University
01.2020
VCE - undefined
Buckley Park Secondary College
Essendon, VIC01.2016
Skills
- Digital Marketing Strategy
- Social Media Management
- Website Management (Adobe Experience Manager)
- Content Creation & Campaign Execution
- SEO & Analytics (Adobe Analytics)
- Microsoft Office Suite
- Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
- Strong Communication & Collaboration
- Creative Problem Solving & Adaptability
Certification
Microsoft Excel Intermediate Training - 2022
SharePoint Online for Super Users - 2025
Adobe InDesign Intermediate - 2025
Adobe Photoshop Intermediate - 2025
Adobe Illustrator Intermediate Training - 2025
Timeline
Digital Marketing Coordinator
Kingspan Insulation
04.2024 - Current
Marketing Associate
Kingspan Insulation
04.2022 - 04.2024
Marketing Graduate
Kingspan Insulation
04.2021 - 04.2022
Marketing Intern
Ansell Limited
03.2019 - 12.2019
Sales Assistant
Bonds (Hanes Brands)
10.2018 - 03.2019
Customer Service Assistant and Ticket Seller
Marvel Stadium
01.2018 - Current
VCE - undefined
Buckley Park Secondary College
Bachelor of Business - Marketing (Applied)
RMIT University
Hobbies and Interests
Basketball: Former basketball player for the Aberfeldie Jets in the Keilor Basketball Association, 2010-2015., Health & Fitness: Enjoy preaching fitness and healthy living through daily exercises and balanced, appropriate dieting., Travel: Enjoy travelling to various locations around Australia and the rest of the world.
OTHER ENDEAVOURS
Work Experience – Babo Group Pty Ltd June 2014
- Accounting work experience program
- Assisting accountants with finance/taxation matters
- Learning the basics and fundamentals of MYOB and QuickBooks
- General filing of documents, and other administration support as required
Work Experience – Melbourne Magistrates Court September 2014
- Legal work experience program
- General filing of legal documents
- Attending several hearings
- Other administration duties as required
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