Jessica Cummins

Developed and Executed Global Marketing Strategies:

Spearheaded comprehensive digital marketing campaigns across various online platforms, including Google Ads, social media, and email marketing, to reach diverse international audiences. Successfully increased global brand awareness and engagement, particularly in the AU/US/UK region.

Led International Expansion Efforts:

Identified and leveraged high-impact growth opportunities in international markets, tailoring strategies to meet the unique needs of clients in different regions. Conducted market research and analysis to guide entry strategies and optimise market penetration.

Data-Driven Decision Making:

Developed and utilised strategic dashboards (mainly Power BI) to analyse key performance metrics, including user engagement, conversion rates, and campaign ROI. Used insights from data analytics to refine marketing strategies, leading to a 25% improvement in overall campaign effectiveness.

Project Management and Cross-Functional Collaboration:

Managed cross-functional teams, coordinating efforts across marketing, product development, and sales to ensure the successful execution of marketing initiatives.

Content Creation and Storytelling:

Crafted compelling narratives and content strategies that effectively communicated the value of Autism 360's offerings to a global audience.