Jessica-Jane Yung
Sydney
Summary
I am a highly skilled, results-focused marketing lead and student of the industry. I have a passion for all things digital and possess the necessary skills and experience to juggle complex marketing responsibilities and challenges, built up over 13+ years in high-growth companies, leading corporates, start-ups and agency.
Overview
13
13
years of professional experience
Work History
Senior Product Marketing Manager
Domain Group
11.2024 - Current
- Owned the marketing strategy for products driving 80% of business revenue, leading go-to-market execution, sales enablement, and strategic campaigns to maximise commercial impact.
- Led the FY26 Price Review project, developing a compelling value proposition and marketing strategy to drive adoption of new pricing and product enhancements, aligning key stakeholders across sales, product, and strategy.
- Drove RMS (Relative Market Share) growth, executing high-performance campaigns to shift market share against competitors, achieving a 3.5%+ CTR on monthly RMS email campaigns, and launching agent training in collaboration with Josh Phegan.
- Developed and executed the Q3 Sales Pack, ensuring seamless stakeholder alignment and timely delivery to empower sales teams with high-converting materials.
- Accelerated agent revenue growth across Add-on Products, relaunching AIM NZ, driving a 25% increase in Add-on Opps Volume, and executing key product launches including Print (Feb 2025).
- Built and executed multi-channel campaigns to support customer acquisition, onboarding, and retention, ensuring marketing efforts translated into measurable revenue growth.
- Led a high-performing team of marketers, fostering a culture of collaboration and continuous improvement.
Marketing Lead
RealtyAssist
01.2023 - 10.2024
- Brand Revitalisation: Spearheaded a comprehensive rebranding initiative, including a new website, updated sales collateral, and a cohesive marketing strategy
- Hands-On Execution: Managed both strategy and execution single-handedly-crafted copy, designed materials in Canva, developed emails, and handled event logistics
- Significant Growth: Achieved a 350% increase in invoices issued, reflecting enhanced platform adoption and efficiency
- Traffic and Engagement Boost: Drove a 196% increase in website traffic through a refined social media strategy; achieved a 49% open rate on email campaigns
- Key Partnerships and Sponsorships: Managed multiple sponsorships and partnerships, enhancing brand visibility and engagement
- Content Strategy: Developed and executed content strategies across social media, email, and advertorial channels, leveraging both owned and partner platforms
- Collaborative Leadership: Worked closely with product, compliance, operations, and sales teams to ensure alignment and drive integrated marketing efforts
- Market Leadership: Contributed to maintaining RealtyAssist's position as a leader in the real estate industry, serving 11,000 agents and processing invoices every 80 seconds nationwide
Senior Marketing Manager - Merchant Success
Klarna
03.2021 - 06.2022
- Marketing Lead in Partner Success team - the main point of contact for Klarna's priority merchants
- Strategic Partner Development: Partnered directly with integrated merchants to craft bespoke marketing strategies and assets, optimising the entire shopper journey and ensuring seamless consumer engagement
- Brand Localisation Expert: Pioneered the adaptation of global brand campaigns and activations, tailoring strategies for local markets and orchestrating both one-to-one and multi-merchant initiatives across diverse channels
- Collaborative Pitch Leader: Engaged with commercial sales and account management teams to pitch to prospects and oversee existing account management, enhancing client relationships and driving business growth
- Mentor and Trainer: Led the training and development of new team members, serving as a senior figure for younger colleagues, guiding them through merchant interactions and campaign execution
- Cross-Functional Problem Solver: Championed cross-functional initiatives to address business challenges and drive achievement of Domain KPIs, fostering collaborative solutions and ensuring operational excellence
Marketing Lead
Mys Tyler
05.2020 - 10.2020
- Mys Tyler is an early-stage platform to better empower users to find and buy clothes through a proprietary matching algorithm and network
- Developed and delivered the global marketing strategy for Mys Tyler's platform launch and marketplace growth, and deliver early traction to attract seed stage funding
- I used data and audience insights to drive funnel conversion and maintain a <$0.10 CAC and over 20,000+ downloads -200% week-on-week growth since platform launch in August
- Digital acquisition: creatively managing, executing, optimising and reporting on all digital channels to hit daily targets and maintaining a low CAC through Facebook, Instagram and Google
- Brand and influencer recruitment: on-boarding and engagement
- Affiliate partner lead
- Leadership: Recruiting, training and leading a team of 5 to support growth goals
- Developed strategic product roadmap alongside product, app development team and CEO
Consumer Marketing Manager
Brighte
08.2018 - 04.2020
- Brighte make tomorrow's energy efficient homes possible today through fast, simple, financing
- Drove Growth: Achieved a +466% increase in settled customers and a +350% expansion in the loan book
- Secured top awards: Including Deloitte Fast 50 Australia 2019 (Winner) and Deloitte Fast 500 APAC (4th Place)
- Campaign Leadership: Designed, developed, and executed integrated marketing campaigns across all funnel stages, enhancing acquisition, retention, and customer nurturing
- Strategic Communications: Oversaw all consumer, investor, and public communications-web content, blog posts, email journeys, press releases, social media, and more
- Led the redesign and relaunch of the website to meet business and regulatory demands
- Content and Email Strategy: Spearheaded content planning and email marketing with Salesforce Pardot and Campaign Monitor, optimizing lead acquisition and iterating tactics based on performance
- Customer Experience Champion: Managed NPS with an average score of 65, continually refining the customer journey to exceed expectations
Marketing Manager
Domain
02.2016 - 07.2018
- 188% Growth in Data Revenue: Achieved a remarkable increase in data revenue
- $5.1 Million Digital Growth: Drove a 19% YOY increase in a challenging market
- $1.6 Million New Revenue: Secured significant new revenue through content marketing
- Awards and Recognition: INMA Global Media Award 2017: Best Use of Video & Best Use of Native Advertising
- AdNews 2017: Nominated for Brand of the Year & Branded Content Award
- Leadership and Impact: Strategic Marketing: Spearheaded integrated marketing programs across content, digital, social, video, email, and events, boosting awareness, demand, and revenue
- Rebranding Project: Led the successful rebrand of Domain Media, including strategy, visual design, and launch activation
- Presented to C-Suite and national sales teams
Agency Account Manager
Domain
08.2014 - 06.2016
- Clients included: Commonwealth Bank, BankWest, HSBC, American Express, AGL, Google, Telstra - Key contact for IKON, Carat, PHD, Zenith Optimedia, OMD, PHD, Foundation, Publicitas APAC
- Consistently the highest performing Account Manager achieving and exceeding monthly budgets (up to +300% above targets in pipeline)
Account Manager
Fairfax Media
05.2013 - 05.2014
- Winner of quarterly Fairfax ACE Award in December 2013 for going 'above and beyond'
- Key contact for OMD, PHD, Foundation, Publicitas APAC
- Clients included: Telstra, Apple, Mercedes Benz, Air New Zealand, Porsche, Google
Digital Assistant
OMD
01.2012 - 12.2013
- Only Assistant to be targeted by Senior OMD Strategy for the 'Bright Lights' program - an exclusive group of 10 high potential OMD up-and-comers
- Selected by Facebook to be one of five 'Facebook Specialists' in OMD
- Clients included Village Roadshow Films, Roadshow Entertainment, Beiersdorf (Nivea), Huawei, Dimmi
Education
Digital Marketing
Ecommerce Equation
07-2024
Mini MBA - with Mark Ritson
Marketing Week
12.2020
Bachelor of Business - Marketing & Management
University of Technology Sydney
11.2012
Skills
- Initiative and Problem-solving
- Project Management
- Strategic Planning
- Stakeholder Management
- Content development
- Data analytics
- Team leadership
- Project planning
- Product positioning
- Campaign management
- Customer segmentation
- Content strategy
Hobbies and Interests
- Health & Wellness
- Often have a podcast in my ears
- Reformer pilates is my happy place
- I love food - eating, cooking, hosting
Timeline
Senior Product Marketing Manager
Domain Group
11.2024 - Current
Marketing Lead
RealtyAssist
01.2023 - 10.2024
Senior Marketing Manager - Merchant Success
Klarna
03.2021 - 06.2022
Marketing Lead
Mys Tyler
05.2020 - 10.2020
Consumer Marketing Manager
Brighte
08.2018 - 04.2020
Marketing Manager
Domain
02.2016 - 07.2018
Agency Account Manager
Domain
08.2014 - 06.2016
Account Manager
Fairfax Media
05.2013 - 05.2014
Digital Assistant
OMD
01.2012 - 12.2013
Digital Marketing
Ecommerce Equation
Mini MBA - with Mark Ritson
Marketing Week
Bachelor of Business - Marketing & Management
University of Technology Sydney
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