JESSICA LUCAS
Freshwater,NSW
Overview
6
6
years of professional experience
Work History
Merchandiser
Crossmark
09.2023 - Current
- Design and execute visually appealing, high-impact point-of-sale displays in leading supermarket chains and department stores, enhancing brand visibility and customer engagement
- Optimise product placement by analysing sales trends and consumer behaviours, ensuring the right products are prioritised for maximum sales potential
- Implement detailed planograms, manage point-of-sale setups, and maintain ticketing accuracy to ensure consistency across all locations
- Proactively anticipate stock needs through data-driven insights, helping clients stay ahead of demand and boosting product availability in high-traffic areas
Cluster Visual Merchandiser
Seed Heritage
10.2022 - 07.2023
- Implemented and adapted visual merchandising (VM) guidelines across multiple stores to drive sales and enhance customer experience
- Conducted store walkthroughs with managers to identify VM opportunities and optimise product displays
- Managed stock deliveries and ensured the seamless integration of new product lines
- Maintained high standards of store presentation and merchandising consistency
Retail Assistant / Visual Merchandiser
Privvy Fashion
12.2019 - 09.2022
- Designed and executed creative merchandising strategies tailored to the target audience for five Privvy stores
- Consistently exceeded sales targets and key performance indicators (KPIs) through effective customer service and merchandising
- Collaborated with the team to develop strategies and concepts for seasonal product launches
- Trained new staff in merchandising standards, selling strategies, and point-of-sale systems
Personal Assistant
JWL Accounting
01.2019 - 11.2019
- Managed correspondence, including the processing of all incoming and outgoing mail
- Maintained a high level of accuracy in preparing reports, invoices, and documents through keen attention to detail
- Scheduled appointments, managed calendars, and organised company events
- Maintained databases and company records with high accuracy
Education
Diploma of Business -
The Fashion Institute
Sydney, NSW12.2021
Skills
- Technical Skills: Microsoft Office Suite (Excel, Word, PowerPoint), Vend, Canva
- Organisation & Time Management: Efficient multitasking, strategic planning, scheduling, and goal setting
- Creative & Design: Strong artistic skills, innovative problem-solving, attention to detail in visual presentations
- Sales & Customer Service: Proven track record of meeting and exceeding KPIs, excellent interpersonal skills
Hobbies and Interests
- Keen interest in fashion trends and personal style
- Avid reader of fantasy literature
- Enjoy sketching and exploring various artistic techniques
- Keen interest in all aspects of natural health, yoga and pilates
Timeline
Merchandiser
Crossmark
09.2023 - Current
Cluster Visual Merchandiser
Seed Heritage
10.2022 - 07.2023
Retail Assistant / Visual Merchandiser
Privvy Fashion
12.2019 - 09.2022
Personal Assistant
JWL Accounting
01.2019 - 11.2019
Diploma of Business -
The Fashion Institute
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