Jessica Maclennan
Sydney,NSW
Summary
Dynamic sales professional with a proven track record at Employment Hero, achieving 156% of target. Expert in sales strategy and customer relationship management, I excel in new business development and cross-functional collaboration, driving significant revenue growth and fostering strong client relationships. Recognized for launching into new markets and enhancing team performance.
Overview
10
10
years of professional experience
Work History
Small Business Sales
Thyrv
09.2024 - Current
- Responsible for new business, selling Thryv’s Marketing and CRM platform directly into small-medium businesses predominantly to owners and directors.
- Solutions functionalities included: billing and invoice management, social media marketing and search engine optimisation, customer journey management etc.
- Sales cycle typically on spot to two weeks.
- Achievements: First New starter of 16 person cohort, to hit target in first month and received shoutout from the CFO to whole Australian team of around 700.
Account Executive for Mid Market to Enterprise Deals
Xemplo
02.2024 - 11.2024
- Responsible for 360 sales cycle introducing brand new product into competitive market of recruitment invoicing, contractor maintenance software and employment management.
- Completely outbound role, creating new opportunities, sales strategies and content to engage prospects.
- Attending multiple conferences for sales networking, and introducing business into market.
- Performed QA testing of the platform and provided feedback for improvements.
- Redundant due to change in business strategy.
- Key Achievements: Developed and implemented a comprehensive referral program for the businesses to encourage current customers to receive a credit for 20% of the ARR of a successful referral.
Senior Account Executive
Employment Hero
06.2019 - 12.2023
- Responsible for selling new business to small to medium businesses across Australia, introducing HR software to the business or removing from existing HR softwares.
- Initially came in when the company was in the very beginning and helped take us from an average of 300k ARR per month to 4Million ARR per month across multiple teams.
- Sales cycle was averaged around 21 days but as being across multiple size businesses and levels this could go up to a year when multiple boards involved.
- Solutions were sold to Head of HR, Business Owners, Directors, CFOs, CEOs and Boards.
- FY19- achieved 152% on third month, 78% overall (ramping)
- FY20- achieved 99% on target of 500k Target
- FY21 - achieved 119% on a target of 600K Target
- FY22 - achieved 156% on target of 660k Target
- FY23 - achieved146% on target of 720k Target.
- Achievements: Launched into SG, NZ and MY markets as a key senior member, introducing our product to a completely new market.
- Ran online Social events during COVID to ensure team collaboration, and culture retention throughout a difficult time and was nominated social president.
- Attained a close rate on all demoed prospects of 45% often increasing to 50%.
- Extensive relationship management built which let me have the highest upsell rate for three years in a row.
- Personal Achievements: Realised the product was an invaluable asset for the health care industry.
- Ran training to the wider teams so they could smash their deals as well.
- Since I was first into it I was asked to guest spott on two podcasts after hours.
Relationship Manager to existing Clients and Agency Sales as New business
Collaboro
08.2018 - 06.2019
- Founded and led the retention team, found gaps within Agency (ah hoc sales) so initiated marketing efforts and constant interactions to move ADHoc from a sometimes pays the bills to an actual sales strategy and built around 20k of ARR in 8 months of being there.
- Main contact point for all of Collaboro's client base.
- Including high level enterprise clients such as McDonalds, Optus and Hungry Jacks - with up to 80 individual contact points.
- Main agency contact point for large agencies including M&C Saatchi, Leo Burnett, Archibald Williams whilst also juggling several different relationships with different departments.
- Achievements: Held a 100% retention ratio.
- Introduced agency sales to increase business revenue.
Senior Account Executive
Indeed
02.2016 - 08.2018
- Promoted within eight months of employment.
- Hit 448% over target in my third quarter.
- Managing over 660 accounts of small-medium businesses in SEO advertisements.
- Consistently hitting sales targets.
- Liaise with small-medium businesses offering guidance in job descriptions, budgeting and supporting throughout hiring process.
- Have been asked to present to global sales meeting and Australian meeting on key accounts.
- Key member of volunteer group “Indeed Disability”, actively working towards getting our business certified as a disability employer.
Business Development Associate
Zomato
06.2015 - 02.2016
- 100% outbound sales development.
- Acquiring new clients, establishing and aligning their own business goals with our product.
- Consistently hitting sales targets.
- Promoted to enterprise, leading market entry for Zomato Booking services launch in Sydney.
Education
Business - Business Management
Charles Sturt University
Bathurst09-2016
Bachelor of Arts - Communications
Charles Sturt University
Bathurst, NSW09-2016
Skills
- Sales strategy
- Customer relationship management
- Marketing automation
- 360 sales cycle
- HR software solutions
- New business development
- Account management
- Competitive analysis
- Networking proficiency
- Relationship building
- Cross-functional collaboration
- Solution selling
- Training and development
- Adaptability to change
- Customer service
- Team management
- Team building
- Interpersonal communication
References
References upon request.
Principal Achievements
- Closed the highest amount of upsells from existing client base within years 3, and 4 at Employment Hero.
- Out-performed targets three years running at Employment Hero, achieving Presidents Club every quarter for three and a half years running excluding 1 by a margin of just 2%.
- Secured a $70,000 ARR deal with Optus at Collaboro.
- Brought in 700 new customers in 4 years to Employment Hero.
Accomplishments
Social Club President at Employment Hero
Founded and launched Relationship Management at Collaboro.
Helped create Senior promotion pathways at Employment Hero.
Youngest person to be promoted to Senior at Indeed.
Timeline
Small Business Sales
Thyrv
09.2024 - Current
Account Executive for Mid Market to Enterprise Deals
Xemplo
02.2024 - 11.2024
Senior Account Executive
Employment Hero
06.2019 - 12.2023
Relationship Manager to existing Clients and Agency Sales as New business
Collaboro
08.2018 - 06.2019
Senior Account Executive
Indeed
02.2016 - 08.2018
Business Development Associate
Zomato
06.2015 - 02.2016
Business - Business Management
Charles Sturt University
Bachelor of Arts - Communications
Charles Sturt University
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