Jessica Moriarty

Role made redundant as part of global restructuring.

• Led and developed a team of three Co-Marketing Managers, driving partner marketing initiatives across strategic merchants in the fintech ecosystem.

• Delivered integrated campaigns with partners including DoorDash, generating +15% incremental revenue growth and +13% YoY increase in active customers.

• Partnered with Data Science teams to build performance dashboards and optimise campaign strategies across the platform ecosystem.

• Launched integrated go-to-market campaigns with major retail partners including BWS and Dan Murphy’s, exceeding sales forecasts by +15%.

• Developed vertical growth strategies across key sectors including fuel, grocery and ticketing, translating platform insights into scalable marketing initiatives.

• Led a cross-functional marketing team including a Designer, Content Manager and Brand Manager, overseeing campaign strategy and brand initiatives across ANZ markets.

• Developed and executed the FY25 ANZ marketing strategy delivering +17% sales growth.

• Delivered integrated campaigns across digital, retail and partnerships generating +28% value growth and +42.8% engagement uplift.

• Led the international launch of Fusion Health into the China market, exceeding forecast by +17% within the first six months.

• Managed strategic retail partnerships with Chemist Warehouse and Priceline to strengthen brand visibility and category leadership.

• Built the Optimale Health brand from the ground up, leading brand positioning, go-to-market strategy and integrated campaigns across digital and influencer channels.

• Developed the brand narrative and creative platform, establishing a strong presence in the health and wellness category.

• Led ecommerce growth strategy delivering +25% YoY ROI and >90% customer retention through lifecycle marketing and CRM optimisation.

• Built influencer partnerships and content marketing programs to drive customer acquisition and brand awareness.

• Led digital transformation and ecommerce launch delivering +70% sales growth and +76% lead generation growth.

• Managed $2.5M marketing budget across digital, media and brand campaigns to drive measurable commercial impact.

• Developed integrated marketing campaigns spanning digital, content, events and partnerships to support business expansion.

• Repositioned the brand during COVID disruption delivering +111% brand share growth through an integrated campaign.

• Launched 6+ products annually, coordinating global marketing teams and regional partners to scale launches across ANZ markets.

• Built brand advocacy through influencer partnerships, wellness education and community engagement initiatives.

• Collaborated with global innovation teams across 15+ markets to localise product launches and drive regional growth.

• Delivered integrated brand campaigns combining digital marketing, content, education and community engagement.