Jessica Morton

• Developed and implemented integrated marketing campaigns to support ANZ market expansion.
• Supported omni-channel strategy aligned with headquarters' vision.
• Coordinated local marketing initiatives to help drive business growth and sales.
• Managed digital content and communications tailored to regional audiences.
• Conducted in-depth market research to identify new opportunities and inform data-driven decisions.
• Boosted regional brand awareness by developing targeted marketing strategies.

• Designed and delivered targeted marketing campaigns for brand growth.
• Created and managed content and digital strategies to increase global brand profile.
• Oversaw social media channels, nurturing a following of circa 50,000.
• Analysed and reported on campaign and audience metrics.
• Successfully built a loyal following by consistently sharing valuable educational content that resonated with the target audience.
• Curated diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences.

• Wrote and edited sensitive content for government tenders, client letters, presentations, fact sheets, and capability statements.
• Ghost-wrote thought leadership and market research content reports as marketing assets.
• Curated and managed social media content for an audience of over 79,000 on LinkedIn.
• Developed PR communications to support business growth and content distribution.
• Collaborated with cross-functional teams around the world (MENA, Asia, Australia) to develop effective messaging in all regions.

Interviewed, wrote and published editorial content on conservation. genetic studies, equine welfare, and behavioural science including herd dynamics and human-animal interaction.
Covered a variety of events in Europe, including the World Equestrian Games in Denmark, Italy and France, International Horse Trials in England and equestrian events in Hungary, Spain, France and Italy for Australian publications.
💡 Highlights Achieved:
Wrote a series of long-form articles for Horses and People Magazine exposing welfare risks and ethical challenges in domestic equine management.

Published a full page spread examining how releasing domestic or semi-feral horse breeds into wild landscapes for conservation purposes often leads to starvation due to a lack of migration or population control.

• Managed website content and monitored site traffic and analytics.
• Produced case studies in collaboration with partners.
• Developed and distributed targeted email campaigns.
• Analysed audience data, managed databases, and created social media content.

• Led the end-to-end planning and execution of events.
• Managed vendor and staff relationships for seamless operations.
• Curated guest experiences and partnered with international clients.
• Developed strategies to elevate venue profile.

• Crafted user guides, product write-ups, and technical documentation.
• Produced UI/UX copy and digital marketing content.
• Managed blogs, email campaigns, and social media assets.

• Devised and executed marketing strategies targeting equestrian tourism and weddings, this involved developing partnerships with journalists, agencies, and publishing relevant content on partner sites.
• Expanded digital presence, growing website users and social audiences.
• Organised and promoted photography workshops and destination events.
• Key Results:
  
  Year-on-year growth in equestrian tourism revenue and guest numbers.
  
  - Expanded database and digital engagement, driving repeat business.
  
  - Recognition as a top equestrian tourism provider in the region.
  
  - Secured a number of high-profile PR stories, including a full-page special edition travel pullout in Italy's largest equestrian magazine 'Cavallo'.

• Delivered fraud prevention and compliance support.
• Provided customer service and financial operations in Italian.
• Ensured adherence to AUSTRAC and AML/CTF regulations.