Jessica Norman

• Create, coordinate, and deliver engaging content across multiple brand channels, including websites, social media, digital platforms, and corporate communications.
• Lead cross-departmental projects, ensuring they are completed on time and within scope.
• Build and maintain relationships with external agencies, internal stakeholders, and partners.
• Plan and implement a variety of marketing initiatives and advertising campaigns from concept through to execution.
• Oversee advertising placements and delivery across media, print, radio, and digital platforms.
• Design point-of-sale materials such as flyers, brochures, trade presentations, branded signage, and merchandising displays.
• Organise internal and external events, including trade shows and brand activations.
• Conduct market research to identify target customer segments, preferences, and trends.
• Manage budgets for all marketing activities, including advertising, events, sponsorships, and promotional materials.

• Organise internal and external events, including trade shows and brand activations.
• Conduct market research to identify target customer segments, preferences, and trends.
• Manage budgets for all marketing activities, including advertising, events, sponsorships, and promotional materials.

• Initiate, develop, and implement marketing strategies for various brands within the organisation.
• Collaborate with departments such as NPD, QA, Sales, and Procurement to ensure alignment of brand objectives across cross-functional projects.
• Manage New Product Development processes, including gating, creative briefs, and agency coordination for packaging, photography, and promotional plans that support brand initiatives.
• Maintain strong relationships with external agency partners, internal stakeholders, and collaborators.
• Leverage consumer insights from market research to assess target customer segments, preferences, and trends.
• Create effective communication programs tailored to target audiences that align with the brand proposition.
• Oversee budgets for all marketing activities, including packaging, propositions, products, and promotions.
• Manage social media efforts and enhance the online presence of multiple brands within the portfolio.

• Collaborate with the brand team to execute the national strategy.
• Develop and assess campaigns at both individual and state levels.
• Implement media mix strategies for all brand activations.
• Create content for print, social media, and various other media channels.
• Manage external agencies for national campaigns.
• Conduct competitor analysis and ongoing monitoring.
• Track brand performance and provide insights and analysis.
• Maintain monthly budgets while achieving business KPIs.
• Collaborate with internal and external stakeholders.
• Ensure alignment of brand guidelines with procurement for seasonal menus and campaigns (NPD).

• Support the brand team in executing national marketing campaigns.
• Develop localised marketing initiatives at the café level.
• Maintain positive relationships with franchise partners and retail teams.
• Collaborate closely with Franchise Managers and Operations teams to achieve business objectives.
• Coordinate print, digital, and social media content for campaigns.
• Collaborate with retail teams to boost brand awareness within the location.
• Build strategic relationships with vendors, printers, and shipping agents.
• Manage invoicing for marketing materials and activities. Visual merchandising of cafés for special event days.
• Engage with local suppliers for event opportunities.
• Handle inquiries and requests across digital platforms effectively.

• Execute tailored marketing plans in a retail environment.
• Maintain long-term relationships with franchise partners and retail teams.
• Collaborate with operations and regional management teams to achieve sales targets.
• Schedule weekly store visits with franchise partners.
• Coordinate print, digital, and social media content for local campaigns.
• Partner with retail teams to boost brand awareness.
• Visually merchandise the café for organizational event days.

• Conduct research on digital and media trends.
• Assist with seasonal campaigns analyse competitor markets.
• Manage social media, including scheduling and reporting.
• Handle SEO, Google Ads, and business management.
• Create and design content using Adobe Creative Suite.
• Perform other administrative duties.