Jessica Paterson
Gold Coast,QLD
Summary
With over 15 years of comprehensive experience, I have excelled in key account management, business development, and brand and event management roles. Throughout my career, I have demonstrated proficiency in fostering strong client relationships, driving business growth, and executing successful brand activations and events. My expertise lies in developing strategic plans, identifying growth opportunities, and delivering impactful solutions that align with organisational objectives. With a proven track record of success, I am committed to driving results and contributing to the continued success of my team and organisation.
Overview
15
15
years of professional experience
Work History
Business Development Manager
SouthTrade International
Gold Coast, QLD
10.2022 - Current
- Identify and pursue new business opportunities to expand market presence and drive revenue growth.
- Develop and implement strategic plans to penetrate new markets and acquire new clients.
- Conduct market research and competitor analysis to identify emerging trends and opportunities.
- Cultivate and maintain strong relationships with key accounts to ensure client satisfaction and retention
- Train and support clients to maximize sales performance..
- Serve as the primary point of contact for key clients, addressing their needs and requirements promptly.
- Collaborate with cross-functional teams to develop customized solutions and strategies to meet client objectives.
- Lead the development and execution of brand activation campaigns to enhance brand visibility and engagement.
- Coordinate promotional events, trade shows, and experiential marketing initiatives to drive brand awareness and consumer engagement.
- Analyse campaign performance metrics and provide insights to optimize future brand activation efforts.
- Develop and implement strategic plans and initiatives to achieve business objectives and targets.
- Collaborate with senior management to define long-term growth strategies and business expansion opportunities.
- Monitor industry trends and market dynamics to identify potential opportunities and threats.
- Establish and maintain effective communication channels with internal and external stakeholders, including clients, partners, and vendors.
- Act as a brand ambassador for SouthTrade International, representing the company at industry events and conferences.
- Provided regular reports on account activity and performance metrics to stakeholders.
Field Sales Territory Manager
Philip Morris Tobacco
Gold Coast, QLD
09.2012 - 10.2022
- Managed and cultivated relationships with new and established clients to sustain territory revenue.
- Trained and supported retailers to maximize sales performance.
- Drove considerable territory expansion with highly successful prospecting and new customer acquisition strategies.
- Completed regular reports highlighting competitive intelligence, insights and challenges to consistently improve sales abilities and results.
- Expanded new business, implementing effective networking strategies.
- Coordinated store restocking and merchandising to maintain product prevalence and promote sales.
- Distributed merchandise plans and brand messaging for use by sales personnel.
- Coached, developed and motivated team to achieve revenue goals.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Directed and coordinated products, services and sales activities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted market research and reported on competitors.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Gained market share in new sales performance through aggressive team training.
- Supported sales team members to drive growth and development.
- Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Leveraged customer and industry trends to shape successful solutions and approaches.
- Coordinated marketing events for showcasing product and service offerings.
- Collaborated with other departments to coordinate strategic marketing activities.
- Organized event facility, food and beverage selections and audio-visual arrangements.
- Oversaw event logistics, venue scheduling and accommodations.
- Planned, coordinated and executed brand launches and special events.
- Assembled creative and innovative event attractions based on internal capabilities or outsourced to qualified vendors.
- Searched and negotiated suitable venues as per setup requirements and budget constraints.
Brand Activation Manager
Philip Morris Tobacco
Gold Coast , QLD
01.2017 - 11.2020
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Recommended product changes to enhance customer interest and maximize sales.
- Leveraged customer and industry trends to shape successful solutions and approaches.
- Collaborated with team to forecast based on sales and product profitability.
- Strengthened branding initiatives by coordinating annual events to maximize outreach.
- Marketed products and services at tradeshows and promotional events.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Collaborated with other departments to coordinate strategic marketing activities.
- Planned, coordinated and executed brand launches and special events.
- Organised and facilitated brand launches and events.
Sales Account Manager
Worldmark Group, Motorone
Melbourne And Gold Coast , VIC
04.2009 - 08.2012
- Delivered exceptional account service to strengthen customer loyalty.
- Formulated trusted relationships with key accounts.
- Addressed customer questions and concerns regarding products, prices and availability.
- Monitored market conditions, product innovations and competitor activity and adjusted account sales approach to address latest market developments.
- Negotiated details of contracts and payments and prepared sales contracts and order forms.
- Liaised between customers and sales teams to deliver successful solutions according to customer needs.
- Determined cost and pricing of proposals and bids.
- Collaborated with other account managers to prepare and deliver performance updates and quarterly business reviews.
- Managed portfolio of 128 accounts, generating.
- Wrote, proofed and edited sales proposals and correspondence.
- Planned, created and delivered Product and Sales presentations.
- Consistently secured new accounts, resulting in an increase in year over year revenue.
- Developed and expanded existing customer sales.
- Trained sales teams on educational products at seminars and special events.
- Upsold add-on services to existing customers, generating incremental revenue.
- Developed and executed annual sales plans and strategies for territory.
- Brand development and management of NPL’s.
- Brand education and training of dealership personal
Skills
- Service-driven sales
- Multidisciplinary team leadership
- Rapport and relationship building
- Sales tracking
- Customer Engagement
- Event Coordination
- Compelling leadership skills
- Brand-building strategies
- Key Account Management
- Business Development
- Brand positioning
- Business strategies
References
References available upon request.
Timeline
Business Development Manager
SouthTrade International
10.2022 - Current
Brand Activation Manager
Philip Morris Tobacco
01.2017 - 11.2020
Field Sales Territory Manager
Philip Morris Tobacco
09.2012 - 10.2022
Sales Account Manager
Worldmark Group, Motorone
04.2009 - 08.2012
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